The Customer of the Futuretoday

Facts  about  Millennials:  In  10  to  15  years,  they  will  make  up  75%  of  the  working  popula@on.  They  have  never  known  a  world  without  the  internet  or  a  mobile  phone.  They  are  a  genera@on  shaped  by  social  media,  not  MTV.  Most  of  them  are  s@ll  living  with  their  parents,  even  into  their  late  twen@es.  They  have  had  the  most  access  to  educa@on.  Most  of  them  never  have  to  leave  home  to  do  their  shopping.  They  are  more  likely  than  ever  to  be  fluent  in  at  least  two  languages.  They  go  on  longer  holidays  to  further  des@na@ons  compared  to  their  parents’  genera@on.  1400  @mes  more  likely  to  be  a  vic@m  of  a  cyber  aIack  than  being  mugged  on  the  street.    While  their  parents  paid  extra  for  cruise  control,  this  genera@on  won’t  even  have  to  drive.  

“Youth cannot know how age thinks and feels. But old men are guilty if they forget what it was to be young.”

- JK Rowling

Money & Security Family & Friends Jobs & Success

Technology & Progress Happiness Diversity

Community Discovery Innovation

Justice Integrity

Duty Privacy

Immediacy

Values and needs are consistent, with some variance in reliance and speed of

adoption of new technologies.

“Have you heard?”

“How good are my tools?”

“Can you help me do this?”

“Can we go further?”

“How do I get there?”

What do we do next?now

“If you wanna get with me, better make it fast”

“If you wanna be my lover, you gotta get with my friends”

“I won’t be hasty, I’ll give you a try, If you really bug me then I’ll say goodbye”

WeHiveWeBeacon SPLYT

mobile, first

@jooteoh

@apppli

www.apppli.com