customers work faster and smarter crafting more innovative real-time embedded systems with...

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Customers work faster and smarter Customers work faster and smarter crafting more innovative real-time crafting more innovative real-time embedded systems with off-the-shelf embedded systems with off-the-shelf software software Customer Success Enabled with Proliferation of Target Software Embargo Date: September 23, 2002

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Page 1: Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation

Customers work faster and smarter crafting Customers work faster and smarter crafting more innovative real-time embedded systems more innovative real-time embedded systems with off-the-shelf softwarewith off-the-shelf software

Customer Success Enabled with Proliferation of Target Software

Embargo Date: September 23, 2002

Page 2: Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation

Customers are Challenged with Skyrocketing Application Size and Complexity

Lin

es o

f C

od

e

5,000

50,000

500,000

DSP Application Size and Structure

Skyrocketing Size and ComplexitySkyrocketing Size and Complexity Large scale real-time systems Large scale real-time systems Focus on development flow efficiency Focus on development flow efficiency Vanishing visibility increasing system Vanishing visibility increasing system

integration debug and optimization timeintegration debug and optimization time Demand for SW reuseDemand for SW reuse Time to market Time to market

Page 3: Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation

HOSTToolbox

Market Acceptance Validates TI’s Focus on Target Software

PC Host Computer

Code Composer StudioTM Development Tools

(CCStudio)

SimulatorsDebuggersEmulators

RTDXReal-TimeAnalysis

SimulatorsDebuggersEmulators

RTDXReal-TimeAnalysis

SimulatorsDebuggersEmulators

RTDXReal-TimeAnalysis

TARGETSoftware

TMS320TM DSPTarget

eXpressDSPTM Software

Customer Application

RAM PAGE=1

TACK PAGE=1

P_SHDOW PAGE=1

>ABU_)PAGE=1

>ABU_1 PAGE=1

N_DATA PAGE=1

T_DM PAGE=1

XT_DM PAGE=1

RAM PAGE=1

TACK PAGE=1

P_SHDOW PAGE=1

>ABU_)PAGE=1

>ABU_1 PAGE=1

N_DATA PAGE=1

T_DM PAGE=1

XT_DM PAGE=1

RAM PAGE=1

TACK PAGE=1

P_SHDOW PAGE=1

>ABU_)PAGE=1

>ABU_)PAGE=1

>ABU_1 PAGE=1

N_DATA PAGE=1

T_DM PAGE=1

XT_DM PAGE=1

RAM PAGE=1

TACK PAGE=1

P_SHDOW PAGE=1

>ABU_)PAGE=1

>ABU_1 PAGE=1

N_DATA PAGE=1

P_SHDOW PAGE=1

>ABU_)PAGE=1

>ABU_1 PAGE=1

N_DATA PAGE=1

T_DM PAGE=1

XT_DM PAGE=1

RAM PAGE=1

TACK PAGE=1

RAM PAGE=1

TACK PAGE=1

Third PartyNetwork

Page 4: Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation

Thousands of TI Customers Work Faster and Smarter with DSP Target Software

800+ products SHIPPING with embedded eXpressDSP target software

450+ designs in a wide variety of application areas enabled with access to more than 600 compliant algorithms from 100 third parties – offers customers seamless integration and reuse

eXpressDSPTM Compliant Algorithms

80% of new customer designs include TI’s field-proven, robust, compact, easy-to-use and royalty-free DSP/BIOS RTOS

DSP/BIOSTM

1800+ customers have downloaded industry’s first, getting-started software for increased productivity (since introduction in April 2002)

Reference Frameworks

Page 5: Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation

PC Host Computer

XDS560 Emulatoror

Simulator

Build

Debug

Plug-Ins

CCStudio

DSP/BIOSTM – Highly Tuned RTOS for TMS320TM DSPsPrerequisite for design of complex applications Prerequisite for design of complex applications

JTAG

RTDX

eXpressDSPTM Software

TMS320 DSPTarget

Customer ApplicationCustomer Application

TMS320Algorithm Standard

(XDAIS)

alg alg alg

algalgalg

Customer Application

On-Chip Emulation Support

DSP/BIOS Ubiquitous, low overhead

multithreading kernel with real-time analysis and peripheral configuration libraries

Royalty free

Used in thousands of projects to speed development while improving real-time performance and portability.

Chip Support Library

DSP/BIOS Drivers

80% of new designs choose DSP/BIOS

Venu KalluriDSP software manager

Andy FeltonTeam leader for FACT software

Motorola Computer Group

Page 6: Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation

Increase of Ready-Made Software Choices Enabled by More than 600 eXpressDSPTM Compliant Algorithms

TMS320TM Algorithm Standard (XDAIS)

More than 600 compliant, proven algorithms available from 100 unique third parties

Standard set of coding rules and APIs Stringent compliance testing program Algorithms are available for applications

such as: voice, audio, video, imaging telecommunications, speech, biometrics, encryption and motor control

Built on 4 years of depth, experience and enhancements

Seamless integration and reuse in multiple applications

450+ designs now using TMS320 Algorithms

PC Host Computer

XDS560 Emulatoror

Simulator

Build

Debug

Plug-Ins

CCStudio

JTAG

RTDX

eXpressDSP Software

TMS320 DSPTarget

Customer ApplicationCustomer ApplicationCustomer Application

alg alg alg

algalgalg

On-Chip Emulation Support

TMS320Algorithm Standard

(XDAIS)

alg alg alg

algalgalg

DSP/BIOS Drivers

Andy FeltonTeam leader for FACT software

Motorola Computer Group

Serkan DostDSP group managerIP Unity

Chip Support Library

Page 7: Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation

PC Host Computer

XDS560 Emulatoror

Simulator

Build

Debug

Plug-Ins

CCStudio

JTAG

RTDX

TMS320TM DSPTarget

On-Chip Emulation Support

eXpressDSP Software

Customer ApplicationCustomer Application

alg alg alg

algalgalg

Customer Application

The first “getting started” skeletal programs give app developers a big jump

Variety of choices, low/no cost Out-of-box robust, tested, optimized 100% C source for easy adaptability Customer populates with

eXpressDSP compliant algorithms from in-house or third parties

Tailored DSP/BIOS kernel included

eXpressDSPTM Reference FrameworksOptimized for use across multiple applications

Ref

eren

ce F

ram

ewo

rks

In fact, using the RF slashed the development time of a production solution by 75 percent.

Reference Frameworks

1800+ downloads in five months

Steve PoulsenDirector of Engineering, Imagine Technology

DSP/BIOS Drivers

Steve PoulsenDirector of EngineeringImagine Technology

Chip Support Library

Page 8: Customers work faster and smarter crafting more innovative real-time embedded systems with off-the-shelf software Customer Success Enabled with Proliferation

DS

P P

erfo

rman

ce &

On

-Ch

ip I

nte

gra

tio

n

DSP Application Size and Structure

Customers Writing Less Code Customers Writing Less Code with Proliferation of eXpressDSPwith Proliferation of eXpressDSPTM Target Software Target Software

DSP/BIOSTM

Customer differentiation

Compliant algorithms

Reference Frameworks