cyworld:creating and capturing value in a social network
DESCRIPTION
It's the presentation on the HBR Case StudyTRANSCRIPT
Cyworld: Creating and capturing Value In a Social Network
2010 22 November
The Evolution of
Cyworld
Early Era
(1999-2003)Acquisition by SK Telecom
Post Acquisition
2
CYWORLD CONCEPT 3
CYWORLD USERS
User Motivation
User Satisfaction
4
User Segments
CREATING VALUE
5
CAPTURING VALUEPaid Items Mobile
NetworkingAdvertising
6
7
Exhibit 4: Growth of Cyworld
8
WEB PAGE VIEWS
9
COMPOSITION CYWORLD’S REVENUE
10
11
500+
13
SHISHIR SOURABHREEMA BAJAJ
PRIYADARSHAN PRASAD
DHIRAJ KUMAR