CONSUMERISED HEALTHCARE:

MORE THAN MEDICATION

Contents

Insights

Landscape

Opportunities

Argument

Recommendations

Inspiration

Inspiration…

More Than Medication

Landscape…

Pharma must keep up with trends…

“Healthcare Everywhere”

Marketing myopia

“There is no such thing as growth

industries, only companies that take

advantage of growth opportunities”- Theodore Levitt, Harvard Business Review

Customer Dynamic

PayersShow me the value

Consumers ProvidersI don’t want what you’re selling Show me the benefits

BLOCKBUSTER NICHEBUSTER

Personalised medicine

“A whole era in personalised medicine

has started.

-pwc

CASE STUDY: IRESSA

A diversified offer

Insights…

HEALTHCARE IS NOT ABOUT

TREATMENT, ITS ABOUT

OUTCOMES.

THE CONSUMER ROLE IN

HEALTHCARE NEEDS TO BE

EMPOWERED AND ENGAGED.

Metabolic

Disease

By 2050, there will

be more than 2

billion people aged

60 or over

Argument…

THE ENGAGED PATIENT

COULD BE THE NEW

BLOCKBUSTER DRUG.

Opportunity…

The MTM Model

Partnership

Consumer Technology

Health

BRING TOGETHER SKILLS

THROUGH PARTNERSHIP.

Use of consumer

Recommendations…

The Model

Partnership

Consumer Technology

Health

Build bonds.

Engage & empower.

GAMIFICATION

…IN HEALTHCARE?

The MTM Model

Partnership

Consumer Technology

Health

Create and connect.

CLIENTS

DAS MTM MEETING

London 2013

KEY TAKE-AWAYS:

• Build bonds.

• Engage & empower.

• Create and connect.

HOW DO YOU SEE THE FUTURE?