data visualization market landscape

7/31/2019 Data Visualization Market Landscape

1/28

Data Visualization

Market Landscape Report


2/28

Data Visualization Market Landscape Report

Table o Contents

Executive Summary

Overview and Introduction

Methodology and Survey OverviewGeneral Assumptions

Understanding Dashboards and Data Visualization

Where Dashboards Fit Within Business Intelligences

Data Visualization Market Overview

Targeted Solutions Industry and Department Specifc

Target Audience

Delivery Model

Vendor Licensing Model

Technical Requirements

Feature and Functionality Breakdown

Vendor/data Visualization Category Overview

Common Dashboard Applications Case Study

AccuRev implements sel-service dashboards using InetSot

Company Overview

Business problem

Solution

Challenges

Recommendations and lessons learned

Conclusion and Recommendations

Appendix 1 Overview o Vendor Participants/Competitive Landscape

Author

Sponsors

Media Sponsor

3

4

55

5

6

7

8

10

11

1

13

15

16

19

19

19

19

19

0

0

1

7

7

7

Table o Contents


3/28


Executive Summary

Dashboards are becoming one o the most valuable tools or organizations to gain visibility into how they

are perorming as well as help develop ways or increasing overall eciencies. Whether as part o a larger

business intelligence (BI) solution or as a standalone solution, organizations are looking at dashboards to

help solve their business problems. Unortunately, the ability to sit through solutions and understand the

nuances o the data visualization industry is not always easy. This report aims to provide an overview o

the data visualization market by identiying what dashboards are, the value they provide, what oerings

are provided by vendors, and the considerations organizations should take into account when looking at

solutions.

To collect this inormation, a survey o solution providers was perormed to identiy industry trends, eatures

and unctionality, positioning, etc. Overall, 6 vendors participated in the survey. These include Dundas

Data Visualization, IBM, InetSot, Inormation Builders, Klipolio, PivotLink, Tableau Sotware, Visual Mining,

and QlikTech. In addition, industry research and interviews were conducted to provide a broad view o the

data visualization industry and the value dashboards provide to the organization. Vendors were broken out

into categories to help identiy the types o solutions they provide. These include analytical, operational,

Microsot specic, and business perormance management. In general, vendors all into multiple categories

Twenty-eight percent o vendors provide horizontal solutions to their customers letting them customize

dashboards. The most targeted vertical solution is manuacturing at 3%, with high tech a close second

at 8%. Marketing and operations are the most broadly targeted departments within an organization at

44% and 40% respectively. Sales dashboards come in a close third place with 36% o vendors oering sales

dashboard solutions. Business decision makers are the largest targeted market related to decision makers at

80%, with nance being the lowest targeted audience at just 44% o data visualization vendors.

With cloud computing and Sotware as a Service becoming an important delivery model within BI and the

overall sotware industry, it is not surprising that 17% o vendors oer on-demand models and that 43%

o vendors oer both on-premise or Sotware as a Service solutions. As this model becomes more widely

adopted within the market, solution providers that do not currently provide hosted solutions will begin to

do so, giving organizations more o a choice when looking at the type o deployment option they preer.

With technical advancements, the ability to provide a wide range o eatures and unctionality is no longer a

key dierentiation when evaluating solutions. Consequently, vendors have also expanded their support and

licensing structures to create more fexible solutions or their customers. This means organizations have theupper hand when looking at the dashboard solutions that best meet their business requirements.


4/28


Overview and Introduction

With so many options available within the BI and data management industries, the ability to sit through

products and solutions to understand the value proposition o disparate categories within BI is not always

intuitive. Consequently, organizations may end up with solutions that do not ully meet their business

requirements. Alternatively, organizations might not even know where to start when looking to enhance

their perormance. In addition, many publications and research reports created ocus on expanding current

user knowledge o the market and target organizations that have already adopted some orm o business

intelligence, limiting what is available or organizations in the beginning phases o BI adoption. This report

takes a dierent approach by targeting companies seeking guidance when looking at dashboards and data

visualization to help enhance their decision-making ability.

Dashboards let organizations gain insights into their business, monitor key perormance metrics, and help

visualize inormation in a way that is easier to quantiy. By understanding the value o using dashboards as

part o a larger BI project or as a way to manage and monitor perormance, the ability to attain buy-in and to

understand the overall value o dashboards to the business increases.

The purpose o this report is to help organizations understand:

what dashboards are and how they are applied within organizations,

how dashboards t within the world o business intelligence,

the business value o using dashboards,

what types o solutions are available and who the players are, and

how these solutions dier rom one another on a high level.

Organizations will understand the business value o deploying dashboards. Case studies will provide

practical examples o how dashboards are used in organizations, the business value gained through

dashboard use, and the lessons that organizations have learned that can benet other organizations

evaluating solutions.

In general, two categories o organizations exist within the data visualization/dashboard market. The

rst consists o those that are using business intelligence within their organization and have a good

understanding o how solutions work. The second is those interested in learning more and getting value ou

o a solution but do not have the time or resources to sit through the plethora o solutions or to understandthe nuances between industry-standard terminology and how it relates to the various solutions available.

Unortunately, because o the industry ocuses on the advanced audience, there are ew resources available

or those trying to get up to speed on the industry, to justiy the value o investing in BI, and to identiy what

solutions are available and how they dier on a high level. This report assumes little previous knowledge

to enable all organizations to get the benets o identiying the various types o solutions and how

organizations can benet.


5/28


Methodology and Survey Overview

The inormation collection or the market landscape report occurred in three general ways:

A survey was distributed to vendors to identiy where they see themselves tting in the market, thehigh-level eature and unctions they provide, their service oerings, what other technologies they

integrate with, etc. The survey includes 6 questions that identiy a vendors target vertical markets,

licensing structure, main competition and key dierentiators. The overall goal o the survey is to

identiy where each vendor ts within the overall data visualization market, how they compare and

contrast on a high-level based on category placement, and give organizations a general overview o

what solutions are available.

Case studies and end-user interviews were conducted to identiy how organizations are currently

using dashboards, what challenges they have encountered and what they learned in the process.

Industry research was collected, including secondary sources o research such as utilizing currentmarket resources, interviews about the data visualization industry, and understanding how the

market is seen rom vendor and industry experts perspectives.

General Assumptions

The vendors in this report are a subset o total vendors within the data visualization space. The only

vendors represented are those that lled in the survey completely and were willing to showcase their

solutions and answer additional questions.

The graphs and charts presented are based on a subset o survey results.

The inormation represented is up to date as o Q 009.

The overall inormation presented is meant to give a high-level view o the data visualization market

and the types o oerings available. In-depth explanations regarding technology or licensing,

proessional services, and support are outside the scope o this document.

Understanding Dashboards and Data Visualization

Many denitions exist within a continuing debate o what true data visualization entails. This ranges romdata visualization simply being a display o inormation towards being the analytical representation o

data. Despite these debates and dierent denitions o what data visualization is, or the purposes o this

report, data visualization and the use o dashboards is the visual representation o data, whether that data

comes rom a data warehouse, is streamed rom operational systems or is stored and updated using in-

memory capabilities. Some solutions discussed within this report oer only a connection to analytical data

and provide the look and eel so that end users can drill through and analyze their requirements; other

solutions enable organizations to perorm in-depth analytics on top o the dashboarding and visualization

components, and others still, oer dashboards as a subset o oerings within overall product suites.

1.

.

3.

1.

.

3.

4.


6/28


Because organizations have diverse requirements, various vendors within multiple categories will be

included to help give organizations the inormation they need to help with decision making in regards to the

type o solution required. This range o solution representation enables organizations to choose the type o

solution that best meets their business requirements and also understand the additional components that

may be required. For instance, a visual dashboard that displays inormation is not the same as an analytical

dashboard. The ormer may require a back-end analytical engine as opposed to the latter that is more likelyto be standalone in terms o requiring other business intelligence components.

The general purpose o dashboards and applying data visualization techniques is to help decision makers

access and identiy the right inormation, that when combined, provides additional insight leading to more

inormed decisions. Whether identiying sales perormance against set targets, employee perormance,

or problem resolution rates, the act is that dashboards have the fexibility to monitor and manage an

organizations every-day perormance leading to better management and planning.

Where Dashboards Fit Within Business Intelligences

To understand the value dashboards bring to the organization, it is important to rst identiy where

dashboards t within the application o analytics within the organization. When simplied, business

intelligence can be broken down into our distinct layers:

Data inrastructure this can be considered the backbone o the system. In many cases this includes

a data warehouse, or other database that can be used to hold inormation separately rom the

inormation housed in the organizations operational systems. The reason data is stored in a separate

system is twoold. One, many organizations do not want to aect production system perormance

by running complicated reports and queries against operational data. And two, within a data

warehouse, data is stored at various points in time, leading to the ability to identiy and analyze

trends-based data and identiy underlying patterns that would otherwise remain undetected.

Data integration activities within this category include taking data rom one or various source

systems and integrating that data into a data warehouse. In some cases, data is streamed directly

into a reporting or ront-end solution. However, or organizations looking to identiy trends and

use historical data to make orward-looking predictions, the use o a data warehouse to store this

inormation becomes important. Data integration also includes activities such as data proling, data

quality and all o the extract transorm and load (ETL) actions to make data ready to be transormed

into valuable inormation.

Data analysis this phase takes the data that lives inside a data warehouse and transorms it intoactionable inormation that is seen on reports or on dashboards, scorecards and analytics tools.

Analysis can include data mining or text mining to help uncover hidden patterns, algorithms used to

report accurate sales values or virtually any other orm o data combinations that can help increase

overall visibility within the organization.

Data presentation this is where data visualization ts within BI on the top layer to help

organizations present inormation in a way that is actionable. The goal o the presentation layer

is to help decision makers understand where they stand regarding the targets they set, overall

perormance, etc.

1.

.

3.

4.


7/28


Data Visualization Market Overview

There is much debate over the intricacies o data visualization and dashboards. This includes design,

delivery, metric development and any aspect included as part o their deployment. Consequently, it is not

always easy to keep the discussion o a dashboard (its design and how it brings value to organizations)

simple. For the purposes o this report, the denition o dashboards and data visualization will be contained

within the role o dashboards and scorecards used as part o or as an extension o business intelligence

applications. Essentially, organizations may use these solutions or multiple and varied purposes; the

overall goal, however, remains gaining visibility into the overall perormance o the organization and the

transormation o data rom being a roadblock to enabling decision making.

The goal o these applications is to visualize inormation so that data gathered can be better analyzed in

a way that is easier to digest. For instance, reporting that a department has met 83% o its monthly sales

target on the 15th o the month is less eective than showing a visual representation o a radial gauge with

the arrow pointing at 4/5 o the way to 100% o the monthly target or amount. This example represents one

o the many that, when combined with key perormance metrics (KPIs), enable organizations to get more

out o their data.

In the past, dashboards were generally deployed as a subset o a larger business intelligence solution. As

technology advanced and as BI solutions become more fexible, dashboards have developed into their

own niche market, with vendors oerings best-o-breed dashboard solutions to be used on top o current

BI applications or alternatively on top o operational systems. This new and expanded approach allows

organizations to get a daily or intra-daily view o how they are perorming. Whether used as part o a larger

business intelligence platorm or independently, dashboard use is fexible and solutions can accommodate

an individual organizations business needs.


8/28


Targeted Solutions Industry and Department Specifc

Dashboards now encompass more broad oerings including horizontal solutions that can be built and

customized or those targeted towards specic business unctions. In this category, oerings may include

marketing campaign analysis, sales analysis or trending over time. Vendors generally oer solutions brokenout over the ollowing industries and departments.


9/28


To understand how vendors target their solutions towards specic vertical industries, it becomes important

to understand the two ways industry can be dierentiated:

Customer base, and

Packaged solution.

In many cases solution providers develop a customer based within a number o specic industries. This

means they are well poised to understand the unique issues acing companies within those industries and

they provide additional services to get the most value out o dashboard use. This expertise diers rom

vendors oering industry-specic packaged solutions. These vendors generally have large customer bases

within one or numerous vertical markets and develop solutions that are pre-packaged with set metrics,

business rules and unctionality that enables customers to get more value out o these solutions more

quickly. Even i these solutions do not provide 100% o what an organization requires, little customization

is required to tweak the solution. Examples include healthcare (HIPAA compliance), communications,

manuacturing, etc.

In addition to industry-based solutions, vendors develop departmental solutions as well. The premise

is similar as that above departmental or solutions oered targeting specic business units enable

organizations to implement data visualization applications more quickly than having to spend time on

customizations. Generally, this involves having metrics out o the box that match requirements within sales,

marketing, operations, call centers, and the like. Out o the solutions available, marketing tops the list with

44% o vendors targeting marketing unctions. Following close behind is operations at 40% and sales at

36%. Accounting, HR, and nance-oriented solutions are oered by 0% o respondents. In general, these

solutions are not typical BI ocuses, but as analytics and collaboration expands across the organization, these

areas will also be increasingly applied within an organizations BI strategy.

1.

.


10/28


Target Audience

Aside rom the type o solutions oered, many vendors target their solutions towards specic audiences

within the organization. In some cases this means developing solutions or business analysts (or executives)

and in other cases this means that marketing messages are targeted towards specic roles within theorganization. In general, the trend o targeting roles within an organization is increasing and will continue

to do so as dashboards become more intuitive and customizable at the end-user level.

At 80%, business decision makers are the most targeted with IT decision maker ollowing close behind at

64%. Most decisions are made with collaboration between both groups. IT may implement and manage a

solution, but the day-to-day users generally remain business decision makers or business analysts (at 56%).

When looking at business analysts specically, many solutions are targeted to address these roles within the

organization because business analysts tend to ocus on continuous business improvements.


11/28


Delivery Model

The chart below identies the number o vendors oering on-premise versus on-demand or Sotware as a

Service solution delivery. Forty percent o vendors oer their solutions in house, whereas 17% o vendors

provide their customers with a hosted services model. The remaining 43% oer both models. As Sotwareas a Service and solutions in the cloud continue to gain momentum, more vendors may make their solutions

available or both on-premise and on-demand deployments, giving organizations a broader range o

options. For vendors oering only on-demand solutions, their customers are usually already amiliar with

the model by using other on-demand solutions such as Salesorce.com, or have their ERP, CRM, or HR

solutions hosted.


12/28


Vendor Licensing Model

The ollowing graph identies the licensing models oered by vendors. Because o the general fexibility

within sotware delivery and deployment, licensing structures are also more broadly applied within

organizations than they were in the past. This means that organizations can use the model that best meetstheir needs as opposed to having to conorm to vendor oerings. The most common types o licensing are

CPU/server-based at 56% and perpetual licensing with additional yearly support at 48%. Sixteen percent

o vendors listed other in addition to the licensing structures identied. In these cases, the other category

includes specic licensing or developers and concurrent users.


13/28


Technical Requirements

Ater looking at the types o solutions oered by vendors and actors aecting cost, such as licensing ees,

organizations also look at integration and general eatures and unctionality. One o the most important

actors or many organizations is the time to it takes to implement a solution. The ability to integrate withan organizations internal data sources can aect the time it takes to implement a data visualization solution

The ollowing graphs provide an overview o integration and vendor exporting capabilities.


14/28


The products supported by data visualization vendors most are Microsot SQL Server at 88%, fat les at 84%

and tied or third place are Excel and Oracle at 80%. The Other category includes support or DB, ODBC,

JDBC, Web Services, map reduce, Salesorce.com and HTML tables. In general, most data visualization tools

support integration with more than one type o data source to accommodate their customers who want to

combine data rom multiple operational sources. Certain vendors support only Microsot environments,whereas others support multiple types o data.

In addition to support, solutions import data rom CSV les, Excel, RSS eeds, etc. as well as export data to

allow decision makers to share inormation across the organization. The majority o supported exports

are to Excel and CSV les at 88% and 84% respectively. Export to PDF is third at 64%. Sources such as RSS

and XML are increasing in popularity as organizations expand their data analysis towards external and

unstructured data sources. This expansion o supported exports becomes most obvious when looking at

the act that 48% o vendors export to non-traditional sources such as HTML, Microsot Word, fat les, and

images increasing the diversity and role o dashboard data beyond analytics.


15/28


Feature and Functionality Breakdown

With technological advancements, eatures and unctionality are becoming less o a dierentiation when

looking at competitive solutions. Vendors are now required to provide value added services in order to

dierentiate themselves rom their competitors. However, identiying what eatures are supported at ahigh level can help organizations understand where their requirements t within the overall market and the

number o vendors that support those eatures.

The ollowing chart identies 5 eatures and unctions that organizations have identied as important

actors when looking at data visualization solutions:


16/28


Vendor/data Visualization Category Overview

There are many options available or organizations looking to implement a dashboard. One way to break out

what is available is to categorize solutions available based on the main premise o their oering. Although

many vendors t into multiple categories, this breakdown enables an organization looking or a dashboardsolution to hone in on vendors that t within the category desired:

Category Description

Analytical Oerings that include analytics as opposed to those that deliver data

visualizations as a ront end without the ability to use algorithms, etc. within

the solution itsel.

Operational Real-time dashboards that are integrated into an organizations dailyprocesses.

Microsot specic Solution oerings that are deployed within a Microsot-only environment

(targeted and interoperability).

SaaS/On-demand Vendors that oer their data visualization services using a Sotware as a

Service model.

Desktop Dashboards that are deployed on the desktop vs. online or through some

other channel.

Business Perormance

Management

Solutions that use visualization to tie into an organizations perormance or

that provide perormance management sotware with targeted dashboard

and/or scorecard oerings.

Charting Vendors with a specic ocus on charting capabilities.


17/28


The chart below identies the categories in which vendors t and are in no particular order.

Analytical Operational Microsot

specic

SaaS/On-

demand

Desktop BusinessPerormanceManagement

Charting

SAP

Inormation Builders

Lyzasot, Inc.

PivotLink Corp

LogiXML

Tableau Sotware

Pentaho Corp.

IBM

KPIx Inc

QlikTech

Strategy Companion

Host Analytics

Dundas Data Visualization

VisualCalc

Altosot

Visual Mining, Inc.

BrightPoint Consulting Inc

SiSense Ltd

AnyChart

PROPHIX Sotware

Klipolio Inc.

Corda Technologies

InetSot Technology

myDIALS Inc.

Transpara Corporation


18/28

In addition to identiying in which categories vendors t, the graph below identies the percentage o

vendor revenue that is based on data visualization solutions versus other BI related solutions. In many

cases, vendors within the business intelligence market oer separate dashboards and overall visualization

solutions in addition to their analytics. Vendors with lower overall percentages generally oer a broader

range o solutions, whereas those with higher percentages can be considered best o breed data

visualization vendors.

What percentage o your overall revenue isbased on your data visualization products?SAP 5

Inormation Builders 5

InetSot Technology 5

IBM 5

BrightPoint Consulting Inc LogiXML 5

PROPHIX Sotware Tableau Sotware 15

Pentaho Corp. 5

Host Analytics 45

myDIALS Inc. 45

Altosot 55

VisualCalc 65

Dundas Data Visualization 65

Klipolio 75

Strategy Companion 75

LogiXML 75

KPIx Inc 75

Visual Mining, Inc. 85

Transpara Corporation 85

Corda Technologies 85

Tableau Sotware 95

PivotLink Corp 95

AnyChart 95

SiSense Ltd 100

QlikTech 100

Lyzasot, Inc. 100


19/28


Common Dashboard Applications Case Study

AccuRev implements sel-service dashboards using InetSot

Company overview

AccuRev is a sotware vendor ocused on optimizing and automating the sotware development process or

organizations challenged with todays highly evolving geographically distributed, parallel and agile sotware

development environments. More than 500 organizations around the world rely on AccuRev sotware to

develop, release and maintain their mission critical applications. AccuRev eliminates the need or time

consuming, expensive, and error-prone manual processes within an organization.

Business Problem

With sales that involve large dollar amounts and include 0 or more people, it becomes important to identiyeective marketing campaigns and how the actual buying cycle works. As avid Salesorce.com users or ve

years, John Wall, Marketing Programs Manager and his team, were running many reports simultaneously to

attempt to gure out how things work related to the success o marketing campaigns and the overall sales

process. According to Wall, it came to a point where I was probably spending more than 0 hours a quarter

generating reports and extracting data and we really wanted to nd a tool that would do that a little bit

better and would carve a lot o the time out o getting those reports generated.

Solution

While attending Dreamorce, a three-day Salesorce.com conerence ocusing on cloud computing, John

Wall used the exhibit hall as a catalyst to his search or a business intelligence solution. While visiting the

InetSot booth, Wall saw the power o the tool right away. InetSot had some bubble charts and they build

those on the fy. So that grabbed me right away because bubble charts were part o the dashboard I was

using in Salesorce. And the other thing is that a lot o InetSot is sel-service users get trained on the tool

and then are ree to run the tool independently. In addition, we wanted to pay a fat expense out the door.

Consequently InetSot met all o AccuRevs key criteria.

AccuRev selected InetSot and uses the solution to generate interactive reports and dashboards that steer

their marketing strategy. Dashboards are used to identiy which marketing campaigns are eective so that

marketing budget can be allocated to the most benecial programs. For instance, because these campaigns

and programs touch many people in prospective organizations, yet signing a contract only occurs with one

person, these dashboards allow Wall to provide a broad view o campaigns across client and prospect bases

enabling AccuRev to drop marketing campaigns that arent eective ater a specic period o time. As use

o InetSot becomes more mature, the use o dashboards has expanded towards looking into the quality

o individual campaigns and into specic vendors to look at the sources o leads that AccuRev buys or gets

through events to compare those across the board and identiy overall perormance.


20/28


In addition to ease o use, generating buy-in was straight-orward because o the decreased number o

hours spent building reports and the increased ability to get more value out o the data coming out o

Salesorce. In addition, the low price point enabled AccuRev to implement InetSot without having to get

permission rom a committee or the impression o being a large expense.

Challenges

AccuRevs interaction with InetSot was airly seamless, and challenges that did exist were related to data

issues and technical savvy.

No matter what the circumstance, dashboard initiatives will bring data issues to the oreront. John Wall

remembers that when we built it we said: lets just capture the data and worry about the rest o it later. Now

we are looking at the data and now were seeing that specic elds need to be pick lists, others need to be

required elds, etc. so it generates more work as ar as the whole procedure. In general, the quality o data

directly relates to the success o a dashboard and the ability to analyze data. This means that organizationsare required to ensure the integrity, validity, and completeness o their data in order to get the most value

out o their analysis capabilities.

Even though InetSot is easy to install, it requires database analysis skills to understand how eatures such

as joins work. With Salesorce, any salesperson can gure out what to do because o the standard Web-

based user interace. However, it is not possible to develop the complex dashboard required. Consequently,

transerring to a more robust but multiaceted solution required a bit o a learning curve.

Recommendations and lessons learned

The general implementation and running o InetSot was a smooth transition rom using Salesorce

dashboards and reports. InetSot has enabled AccuRev to get a more in-depth view o marketing and sales

operations. However, looking back on the implementation, attending training may have quickened the time

to value o the overall solution.

For Salesorce users, it can be benecial to deploy a solution on top o Salesorce to get more value out o

the organizations data. For example, with Salesorce reports are static, whereas with InetSot, checkboxes

and sliders are used to update and change data dynamically. This enables more data exploration and what-

i analyses intuitively. In general, best o breed dashboard solutions can provide organizations with more

insight than using analytics within a CRM or ERP solution.

The choice to attend end user training in the beginning o an implementation is one that many

organizations ace. Refecting back, John Wall eels that, there was always the question o whether it would

have been better to learn more about database analysis beore playing with the tool, because had to learn

things on the fy. For instance, the th and sixth iterations o the reports do not look anything like the rst

rounds. However, even though initial training would have lowered the learning curve, Wall is still satised

with the advancements made since rst implementing InetSot.


21/28


Conclusion and Recommendations

Choosing a data visualization solution is no easy task. Vendors oer products that include dashboards,

analytics, and overall business intelligence suites. Selecting the right solution or the organization can mean

the dierence between a successul project or the inability to meet project expectations.

Aspects to consider beyond eatures and unctionality include targeted departmental or vertical solutions,

licensing structure, time to implement and supported technology. Although there is no one-size-ts-

all approach to data visualization and dashboard deployments, organizations can identiy the solution

that most ts their requirements by identiying the business problem they are looking to solve and by

matching their requirements to vendor solutions and value added services. Additional considerations or

organizations include:

The data visualization category or organizations that want operational dashboards or inormation

streamed in real time looking at vendors who oer operational dashboards are the best t as astarting point. Not all organizations require real-time inormation or analytics capabilities. Knowing

the requirements that are essential or the organization will help limit the amount o work involved in

the evaluation process.

Best-o-breed versus broader solution or organizations looking at dashboards or the rst time or

looking to expand their current applications within the organization, it becomes important to look at

whether best-o-breed solutions will meet the growing needs o the organization. For organizations

that choose to implement various components or use dashboards based on operational data stores,

best-o-breed solutions may oer the best solution. For organizations looking to expand towards

a ull business intelligence solution, it may be more benecial to evaluate solutions based on their

ability to meet a broader range o BI unctionality as well.

Integration in addition to time to implement, organizations should understand their integration

requirements and select vendors that have plug-ins to the organizations current IT inrastructure.

Otherwise, integration complications can extend an implementation needlessly. This includes

identiying uture requirements to enable dashboard use within the organization to expand as the

organizations requirements expand.

1.

.

3.


22/28


Appendix 1 Overview o Vendor Participants/Competitive Landscape

The ollowing chart provides an overview o the vendors included in the survey. These do not represent

all vendors in the data visualization market but oer general insights into the wide variety o oerings and

types o solutions available within the data visualization market. Vendors are listed in alphabetical order.

Vendor Data Visualization category/details

AltosotAltosot provides business intelligence while integratingbusiness process optimization and collaboration. Their businessprocess state engine enables organizations to use processmonitoring and analysis within their dashboard environment. In

addition, their SharePoint integration and MS Oce integrationpack lets customers use Altosot within a collaborative portalenvironment. Altosot products include separate modules orreporting, dashboards, analysis and incident management

Delivery: on premiseMobile: through customizationAlerting: desktop popup, Email, SMS, inlineExport: Excel, PDF, CSV, PPT, XMLBalanced Scorecard: yes

Dierentiator: Business process state engine or processintelligence

AnyChartAnyChart is an Adobe Flash-based solution that lets customerscreate their own charts, dashboards, reports and generalvisualizations. In addition, dashboards can be deployedboth online and on the desktop creating an overall fexibleenvironment. Following a Sotware as a Service licensing model,organizations can subscribe to AnyChart on a yearly basis, orget developer licenses. In addition, AnyChart oers a version otheir solution or SharePoint, enabling organizations to createvisualizations and dashboards that can be used in a collaborativeenvironment.

Delivery: on-demand, on premiseMobile: through customizationAlerting: emailExport: PDF, imagesBalanced Scorecard: through customizationDierentiator: cross-platorm solution

Corda TechnologiesCorda oers best o breed data visualization solutions ocusingon perormance dashboards. Their main solution CenterViewprovides dashboards with the ability to collect data rommultiple data sources, through the use o their patentedproduct DataFunnel, and present it over the Web or via mobileapplications. Corda also oers customers a series o server-based applications can be used to create charts, visualizations,

and geographic mapping. Corda Builder, their design tool, inaddition to the extra proessional services and consulting theyoer, gives them the ability to cater to organizations that want asel-service model as well as those that require extra help.

Delivery: on-demand, on premiseMobile: yesAlerting: desktop popup, email, PDFExport: Excel, PDF, CSV, PPT, XMLBalanced Scorecard: yesDierentiator: DataFunnel, patented data integrationwithin overall solution


23/28



Dundas Data VisualizationDundas oers data visualization solutions or .NET, SQL ServerReporting Services and SharePoint. Dundas provides separateproducts to enable the development o charts, key perormanceindicator (KPI) analysis, general dashboards and scorecards,and geographic data analysis. Dundas also provides consultingservices to complement their sotware oerings so thatorganizations that do not want to build solutions in-house canuse Dundas expertise.

Delivery: on premiseMobile: through customizationAlerting: developer denedExport: Excel, CSV, PPT, RSS, XML, Microsot ReportingServicesBalanced Scorecard: through customizationDierentiator: highly customizable

Host AnalyticsHost Analytics is a Sotware as a Service perormancemanagement solution. Their dashboard and scorecard solutionstarget nance departments to help with budgeting, orecasting,and consolidation requirements. Host Analytics oers severalmodules based on the types o perormance management

desired, and oers licensing models or small, mid-sized andenterprise organizations.

Delivery: on-demandMobile: noAlerting: desktop popup, emailExport: Excel, PDF, CSVBalanced Scorecard: yesDierentiator: Ability to attach high level action plans to

KPIs/groups o KPIs that impact the budget

IBMIBM Cognos Sotware is a ull business intelligence andperormance management suite. Dashboards and datavisualization provide the ront end o a much larger solutionsuite that spans across multiple departments and verticalindustries. IBM oers a broader range o hardware and businesssotware with Cognos providing the intelligence layer o theoverall IBM stack.

Delivery: on premise, on-demandMobile: yesAlerting: email, SMS, inline, web portal based eventsExport: Excel, PDF, CSV, PPT, RSS, XML, HTMLBalanced Scorecard: yesDierentiator: Access to both structured andunstructured data; support o multi data sourcessimultaneously

InetSotInetSot oers business intelligence eatures and unctionalityusing high-level data visualization and reporting unctionalityto bring analysis to decision makers. Their goal o oeringcustomers a sel-service model with the ability to include datamashups within their dashboards gives organizations theopportunity to include a variety o inormation that extendsbeyond the delivery o key perormance indicators.

Delivery: on-demand, on premiseMobile: not a current considerationAlerting: emailExport: Excel, PDF, CSV, PPT, DOCBalanced Scorecard: yesDierentiator: end- user dened mashups

Inormation BuildersInormation Builders is a business intelligence vendor withiWay Sotware representing the integration componentso the overall suite. WebFOCUS is based on the premise obusiness intelligence or the masses by providing reports andvisualizations that are widely deployed within the organization,moving BI away rom being a back oce or super-user tooltowards providing value to all decision makers within theorganization.

Delivery: on-demand, on premiseMobile: yesAlerting: email, SMSExport: Excel, PDF, CSV, PPT, XML, DOC, Flash, RTF, etc.Balanced Scorecard: yesDierentiator: scalability and breadth o data access


24/28



Klipolio Inc.Klipolio provides desktop dashboards to customer withinIT/helpdesk, sales and marketing, operations and internal

communications. By being visible on the customers desktop,Klipolio eels that they have a competitive advantage dueto the relative ease in which inormation is accessed byconstantly being visible. Consequently, desktop dashboardsoer an alternative to their Web-based counterparts by takinga portion o desktop screen real estate to deliver constantupdates to decision makers within the organization.

Delivery: on-premiseMobile: uture releaseAlerting: desktop popup , inline, audio

Export: Excel, CSV, RSS, XML, text lesBalanced Scorecard: through customizationDierentiator: key metrics always visible on the desktop

KPIfxKPIx bases its product on an on-demand balanced scorecardoering targeted to small and mid-sized organizationslooking or an easy way to achieve their perormance

management goals. End users enter their inormationinto the solution, which acts as a standalone dashboardapplication to manage perormance based on nancial,customer, internal processes, and learning and growthperspectives.

Delivery: on demandMobile: yesAlerting: user specic messages shown at loginExport: PDF in uture release

Balanced Scorecard: yesDierentiator: Standalone Web based system

LogiXMLLogiXML oers business intelligence solutions in the ormo three products: Logi Ino or developers, Logi Ad Hocreporting or end users, and Logi 9 the ull BI suite. Solutionscan be designed and deployed online creating a quick timeto implement. Because solutions are available that targetboth developers and business users, solutions are transerablewithin the organization.

Delivery: on demand, on premiseMobile: through customizationAlerting: email, SMSExport: Excel, CSV, PPT, RSS, XMLBalanced Scorecard: through customizationDierentiator: Simple to start Super element concept

LyzasotLyzasot is a desktop analytics and data visualization vendorthat targets solutions towards an organizations businessanalysts. This role-based solution enables business analyststo work through problems using the same logic they wouldusing rational problem solving techniques and enabling themto change their analysis based on how people think throughsolutions.

Delivery: on-premiseMobile: uture releaseAlerting: email uture releaseExport: Excel, PDF, CSV, images, fat lesBalanced Scorecard: noDierentiator: collaboration tools and step by stepworkfow

myDIALSmyDIALS is an on-demand dashboard solution that ocuseson interactive visual analysis. myDIALS enables users toperorm value stream analysis and integrate their processeswithin their dashboard environment. Also, by oeringdashboards as a service, implementation involves turning thesolution on without the involvement o an internal IT sta.

Delivery: on-demandMobile: through customizationAlerting: email, dashboard KPI alertsExport: Excel, XMLBalanced Scorecard: through customizationDierentiator: interactive visual analysis


25/28



PentahoPentaho is a commercial open source BI solution that oersull BI capabilities including reporting, data integration,analytics, dashboards, etc. Their wide range o proessionalservices in addition to their open source version o BIallows Pentaho to provide customers with a broad rangeo proessional services that complement their productoerings.

Delivery: on premise, cloud based deploymentMobile: yesAlerting: email, Web-based dashboard alertsExport: Excel, PDF, CSV, HTML, Rich TextBalanced Scorecard: through customizationDierentiator: scalable architecture, simplicity o use

PivotLinkPivotLink is a Sotware as a Service business intelligencesolution that ocuses on collaboration and fexibility. Withquick implementation times because o its on demandplatorm, organizations can implement a wide range oanalytics, dashboard, and reporting solutions.

Delivery: on demandMobile: yesAlerting: noExport: Excel, PDF, CSVBalanced Scorecard: uture releaseDierentiator: speed and scalability

ProphixProphix is a business perormance management vendorwith dashboards embedded into their product oerings.Organizations can use their dashboards and scorecardsseparately or as part o an overall nancial- based applicationthat include orecasting, budgeting, planning, etc. Inaddition, their product is horizontal and does not targetspecic vertical markets making it a good t or organizationsthat are looking or combined perormance managementunctionality and KPI related inormation.

Delivery: on premiseMobile: uture releaseAlerting: emailExport: Excel, PDF, CSV, PPT, XML, Microsot ReportingServicesBalanced Scorecard: noDierentiator: all in one perormance managementsolution with simple user interace

QlikViewQlikView business analysis sotware rom QlikTech, is ahorizontal business intelligence solution, meaning that its

products are generic to enable any type o company to takeadvantage o its unctionality. QlikView is built on the premisethat analysis should mirror the way the human mind worksand mimic the way people build their analysis. Through theuse o in-memory analysis, calculations and algorithms canbe applied as end users work through their questions to solvebusiness issues.

Delivery: on premiseMobile: yesAlerting: desktop popup, email, inline

Export: Excel, PDF, CSV, PPT, XMLBalanced Scorecard: through customizationDierentiator: in-memory architecture and linearscalability

SAPSAP Business Objects is a business intelligence portoliowithin SAPs larger solution set. SAP oers solutions ordierent verticals, departments, and company sizes thatinclude overall business intelligence suites as well asreporting solutions (Crystal) and interactive dashboards

(XCelsius). These dashboards can be deployed independentlyor as part o a larger BI solution.

Delivery: on premise, on demandMobile: yesAlerting: email, visual components on screenExport: Excel, PDF, CSV, PPT, XML, PortalsBalanced Scorecard: yesDierentiator: fexible dashboard design, integration with

BI inrastructure (Business Objects)

SiSenseSiSense is a desktop dashboard solution that uses in-memorydata access to enable on the fy analysis. SiSense targets smallcompanies, with a monthly or yearly subscription model,making it easily accessible to organizations that are on atight budget. With the ability to model data and provideOLAP analysis without a data warehouse or back end design,SiSense Prism oers a more traditional BI type dashboardoering.

Delivery: on premiseMobile: noAlerting: noExport: Excel, PDF, CSVBalanced Scorecard: noDierentiator: connection to data in memory, Excel likeinterace


26/28



Strategy CompanionStrategy Companion leverages Microsot technology toprovide ront-end analytics, dashboards, and reporting or

customers using Microsots BI platorm. By combininganalytics with dashboarding capabilities, Strategy Companionprovides perormance management capabilities and monitorbusiness processes. In addition, by leveraging Microsotsplatorm and the ability to integrate with SharePoint,organizations looking or more advanced BI unctionalitywithin a SQL Server environment.

Delivery: on premise, on-demand (hosted by customersor deployment to their customers)Mobile: no

Alerting: email, inlineExport: Excel, CSV, XML, HTMLBalanced Scorecard: through customizationDierentiator: ease o use and targeted to non-technicalbusiness users

Tableau SotwareTableau Sotware provides data visualization solutionsto enable better data analysis. With a variety o solutionstargeted to run on the desktop and server, with an additionalreader, enables solutions to be developed independently or

more broadly across the organization. Tableau has strongvisualizations and is easy to use.

Delivery: on premiseMobile: through customizationAlerting: noExport: Excel, PDF, CSV, PPT, Microsot Reporting Services,text les, MS Access

Balanced Scorecard: yesDierentiator: downloadable rom the Web; creation ovisualizations in minutes

TransparaTranspara is a best- o- breed operational dashboard solutionthat ocuses on real-time mobile delivery. Their product VisualKPI is designed or any screen whether in-house or on theroad and organizations use their solutions or both mobileand on-premise applications. Currently, manuacturing andutilities embody a large portion o Transparas customer basedue to their ability to oer dashboards and KPIs on handhelddevices, mobile devices or through a company portal.

Delivery: on-premiseMobile: YesAlerting: Email, SMSExport: Excel, CSVBalanced Scorecard: YesDierentiator: no screens or programming to maintain

VisualCalcVisualCalc oers customers pre-ormatted online calculatorsto help manage nancial processes as well as dashboardsolutions. VisualCalc also oers a public dashboard site thatpulls together public inormation in various vertical marketsthat can be used by consumers or additional analysis. Inaddition, AdWords Dashboards enable organizations toidentiy how they are perorming online and increase theonline marketing strategy.

Delivery: on-demandMobile: noAlerting: noExport: Excel, CSVBalanced Scorecard: noDierentiator: pre-congured dashboards that arecustomizable by end users

Visual MiningVisual Mining oers customers a broad- based dashboardsolution oering that provides fexible deployment andpricing structures. In addition, separate solutions exist ordevelopers and business users to enable easy deploymentthrough a our-step process that walks end users through theprocess o dashboard creation and customization.

Delivery: on premise, on-demandMobile: yesAlerting: inline, highlighted alerts in dashboardExport: Excel, XML, RDMSBalanced Scorecard: yesDierentiator: embedded analytics and extensive chartlibrary


27/28


Sponsors

Author

Media Sponsor

data visualization market landscape

Documents