market landscape report - f5 sessie


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Rankingz

Reputation can be considered as a component of the identity as definedby others.

Reputation is known to be an ubiquitous, spontaneous and highlye"cient mechanism of social control in natural societies. It is a subject ofstudy in social, management and technological sciences. Its influence

ranges from competitive settings, like individuals, or like markets, tocooperative ones, like firms, organisations, institutions and communities.

We believe having an online reputation is one of the biggest trends in

recent years. We o!er the online community a Reputation PerformanceAnalysis (RPA) platform which visualizes the day-to-day performance of a

reputation provided by data generated by the users and services of the

internet. Rankingz is monitoring search engines, blogs, wikis, fora, socialnetworks, communities and micro blogs. (Denis Doeland/Edwin Witvoet)


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http://www.rankingz.com/ict-100/


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Companies in the LandscapeAs of Mar 25, 2014


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Top Twitter Social Content


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Twitter SummaryAs of Mar 25, 2014 (Slide 1 of 2)


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Twitter SummaryAs of Mar 25, 2014 (Slide 2 of 2)


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Top 12 Twitter ContentAs of Mar 25, 2014 (Slide 1 of 3)


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Twitter Metrics


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As of Mar 25, 2014Twitter Followers


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Mar 19, 2014 - Mar 25, 2014Tweet Volume


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Mar 19, 2014 - Mar 25, 2014Tweet Volume by Day


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Mar 19, 2014 - Mar 25, 2014Engagement Rate for Tweets

Tweet Engagement RateThe number of retweets and favorites, per thousand followers, of this company's own tweets

during this time period.


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Mar 19, 2014 - Mar 25, 2014Average Engagement Rate per Tweet

Average Engagement Rate per TweetThe average number of interactions (retweets and favorites), per thousand followers, of this company's

tweets during this time period.


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Mar 19, 2014 - Mar 25, 2014Total Engagement for Tweets

Tweet Engagement TotalThe total number of retweets and favorites of this company's own tweets during this time period.


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Mar 19, 2014 - Mar 25, 2014Average Total Engagement per Tweet

Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets during

this time period.


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Mar 19, 2014 - Mar 25, 2014

Tweet Volume vs.Average Total Engagement per Tweet

Average Engagement Total per TweetThe average number of interactions (retweets and favorites) of this company's tweets during this

time period.


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Top Facebook Social Content


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Facebook SummaryAs of Mar 25, 2014 (Slide 1 of 2)


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Facebook SummaryAs of Mar 25, 2014 (Slide 2 of 2)


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Top 12 Facebook ContentAs of Mar 25, 2014 (Slide 1 of 3)


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Facebook Metrics


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As of Mar 25, 2014Facebook Likes


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Mar 19, 2014 - Mar 25, 2014Facebook Post Volume


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Mar 19, 2014 - Mar 25, 2014Facebook Post Volume by Day


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Mar 19, 2014 - Mar 25, 2014Engagement Rate for Facebook Posts

Facebook Post Engagement RateThe total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's

Facebook page during this time period.


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Mar 19, 2014 - Mar 25, 2014Average Engagement Rate per Facebook Post

Facebook Average Engagement Rate per PostThe average number of interactions (likes, comments, and shares), per thousand Page Likes, of posts on

this company's Facebook page during this time period.


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Mar 19, 2014 - Mar 25, 2014Engagement Total for Facebook Posts

Facebook Post Engagement TotalThe total number of likes, comments, and shares of posts on this company's Facebook page during this

time period.


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Mar 19, 2014 - Mar 25, 2014Average Engagement Total per Facebook Post

Facebook Average Engagement Total per PostThe average number of interactions (likes, comments, and shares) of posts on this company's Facebook

page during this time period.


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Mar 19, 2014 - Mar 25, 2014

Facebook Post Volume vs.Average Engagement Total per Facebook Post

Facebook Average Engagement Total per PostThe average number of interactions (likes, comments, and shares) of posts on this company's Facebook



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Top LinkedIn Social Content


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LinkedIn SummaryAs of Mar 25, 2014 (Slide 1 of 2)


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LinkedIn SummaryAs of Mar 25, 2014 (Slide 2 of 2)


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Top 12 LinkedIn ContentAs of Mar 25, 2014 (Slide 1 of 3)


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LinkedIn Metrics


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As of Mar 25, 2014LinkedIn Followers


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Mar 19, 2014 - Mar 25, 2014LinkedIn Update Volume


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Mar 19, 2014 - Mar 25, 2014Average Engagement Rate per LinkedIn Update

LinkedIn Average Engagement Rate per UpdateThe average number of interactions (likes and comments on updates), per thousand followers, on this

company's LinkedIn page during this time period.


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Mar 19, 2014 - Mar 25, 2014Engagement Total for LinkedIn Updates

LinkedIn Update Engagement TotalThe total number of likes and comments on updates on this company's LinkedIn page during this time

period.


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Mar 19, 2014 - Mar 25, 2014Average Engagement Total per LinkedIn Update

LinkedIn Average Engagement Total per UpdateThe average number of interactions (likes and comments) on updates on this company's LinkedIn page



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Mar 19, 2014 - Mar 25, 2014

LinkedIn Update Volume vs.Average Engagement Rate per LinkedIn Update

LinkedIn Average Engagement Rate per UpdateThe average number of interactions (likes and comments on updates), per thousand followers, on this

company's LinkedIn page during this time period.


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Top Google+ Social Content


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Google+ SummaryAs of Mar 25, 2014 (Slide 1 of 2)

G l S


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Google+ SummaryAs of Mar 25, 2014 (Slide 2 of 2)

T 12 G l C


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Top 12 Google+ ContentAs of Mar 25, 2014 (Slide 1 of 3)

T 12 G l C t t


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T 12 G l C t t


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Google+ Metrics

G l Pl O


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As of Mar 25, 2014Google+ Plus Ones

G l P t V l


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Mar 19, 2014 - Mar 25, 2014Google+ Post Volume

G l P t V l b D


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Mar 19, 2014 - Mar 25, 2014Google+ Post Volume by Day

Engagement Rate for Google Posts


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Mar 19, 2014 - Mar 25, 2014Engagement Rate for Google+ Posts

Google+ Posts Engagement RateThe total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this

company's Google+ page during this time period.

Engagement Total for Google+ Posts


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Mar 19, 2014 - Mar 25, 2014Engagement Total for Google+ Posts

Google+ Posts Engagement TotalThe total number of plus ones, comments, and reshares of posts on this company's Google+ page during

this time period.

Google+ Post Volume vs


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Mar 19, 2014 - Mar 25, 2014

Google+ Post Volume vs.Average Engagement Total per Google+ Post

Google+ Average Engagement Total per PostThe average number of interactions (+1s, comments, and reshares) of posts on this company's Google+



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Top YouTube Social Content

YouTube Summary


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YouTube SummaryAs of Mar 25, 2014 (Slide 1 of 2)

YouTube Summary


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YouTube SummaryAs of Mar 25, 2014 (Slide 2 of 2)

Top 12 YouTube Content


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Top 12 YouTube ContentAs of Mar 25, 2014


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YouTube Metrics

YouTube Subscribers


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As of Mar 25, 2014YouTube Subscribers

YouTube Post Volume


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Mar 19, 2014 - Mar 25, 2014YouTube Post Volume

YouTube Post Volume by Day


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Mar 19, 2014 - Mar 25, 2014YouTube Post Volume by Day

Engagement Rate for YouTube Posts


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Mar 19, 2014 - Mar 25, 2014Engagement Rate for YouTube Posts

YouTube Posts Engagement RateThe total number of likes, dislikes, and comments, per thousand likes, of videos on this

company's YouTube channel during this time period.

Engagement Total for YouTube Posts


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Mar 19, 2014 - Mar 25, 2014Engagement Total for YouTube Posts

YouTube Posts Engagement TotalThe total number of likes, dislikes, and comments of videos on this company's YouTube channel


YouTube Post Volume vs


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Mar 19, 2014 - Mar 25, 2014

YouTube Post Volume vs.Average Engagement Total per YouTube Post

YouTube Average Engagement Total per PostThe average number of interactions (likes, dislikes, and comments) of videos on this company's YouTube

channel during this time period.


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SEO

Homepage Title


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As of Mar 25, 2014Homepage Title

Homepage Meta Description


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As of Mar 25, 2014Homepage Meta Description

Homepage Meta Keywords


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As of Mar 25, 2014Homepage Meta Keywords

Moz Domain Authority


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As of Mar 25, 2014Moz Domain Authority

Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz Domain Authority by Day


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Mar 19, 2014 - Mar 25, 2014Moz Domain Authority by Day

Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz).

Moz External Links


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As of Mar 25, 2014Moz External Links

Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source)

(source:Moz).

Moz External Links by Day


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Mar 19, 2014 - Mar 25, 2014Moz External Links by Day

Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source)

(source:Moz).

Moz Domain Authority vs. Moz External Links


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As of Mar 25, 2014y

Moz Domain AuthorityMoz's best prediction about how a website will perform in search engine rankings (source:Moz). Moz External LinksHyperlinks that point at (target) any domain other than the domain the link exists on (source) (source:Moz).


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Summary

A lot of work to do for most of the brands

Inconsistency Lack of engagement Lack of interaction No real conversations No real contact with influencers No real part of the internet ecosystem Digital seems no real part of the day-to-day business Historical legacy seems to be converted into digital reputation SEO optimization lacks for a few of the brands YouTube mostly not used as a channel Instagram is not monitored yetThere are still a lot oppertunities and challenges to optimize the digitalecosystem for most of the brands. This first insight is just an indication ofa short period analysed.

market landscape report - f5 sessie

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