DCDCSHOESHOECOCOUSAUSA

ABOUTABOUT CCOMPANYOMPANY

• American footwear company• Subsidiary of QuiksilverQuiksilver• First specialized on extreme sportsextreme sports• For MENMEN, WOMENWOMEN and KIDSKIDS• Products: skating shoes snowboard boots snowboards shirts jeans hats jackets duffle bags

THETHE BBEGINNINGSEGINNINGS

• Founded in 19931993 by Damon WayDamon Way and Ken BlockKen Block

• Based in Vista, California

• DC stood for ‘Droors Clothing Droors Clothing FootwearFootwear’

THETHE HHISTORYISTORY OF THEOF THE PPRODUCTSRODUCTS

• First gained popularity in shoesshoes, later added apparelapparel

• Started producting for girls girls (appeal for extreme sports increases amongst them)

• 2004: the company is soldsold to Quiksilver for $87 million

• Today a competitioncompetition to Billabong, Stüssy, Etnies, Volcom, Vans, etc.

THETHE PPOPULARITYOPULARITY

• Worn by people of all agesall ages• Famous people who wear it: Travis Barker (blink-182) Lil Wayne Munky (KoRn) Adam Sandler Mike Shinoda (Linkin Park) Shaun White (professional snowboarder)

WHY ARE THEYWHY ARE THEY GGOODOOD TOTO UUSESE??

• Products made from a good quality good quality materialmaterial

• VarietyVariety of shoes of a nice appearance

• DISTURBING: pricesprices range between 30 and 300$

THETHE SSPONSORSHIPPONSORSHIP

• Sponsor to many young snowboarders and skateboarders

THETHE PPRODUCTSRODUCTSFor MEN:For MEN:

http://product.dcshoes.com/mens.asp

For WOMEN:For WOMEN:

http://product.dcshoes.com/womens.asp

VARIOUS:VARIOUS:

http://www.tillys.com/tillys/brandpage.aspx?bid=11&cid=&ctlg=

SHOES:SHOES:

http://www.skateamerica.com/store/DC-Men's-Shoes-ID_C703.cfm?gclid=

CKzotPDstJoCFdMWzAodYUqFcA

CCOMMERCIALSOMMERCIALS ANDAND WWEBEB S SITESITES

PJ LADD "STEP INSIDE" DC SHOES COMMERCIALPJ LADD "STEP INSIDE" DC SHOES COMMERCIAL

http://www.youtube.com/watch?v=PV3oUonEnPI

Official site:Official site:

http://www.dcshoes.com

Official Youtube Channel:Official Youtube Channel:

http://www.youtube.com/user/DCshoesFILM

SSOURCESOURCES

http://www.en.wikipedia.org/dcshoes

http://www.hoovers.com/dcshoes

http://www.amazines.com/article_detail.cfm/693219?articleid=693219