deep green vets introduction 030113 for public distribution

Building Performance Contractors Association of NYS

Worker-owned Cooperatives for Energy Efficiency Remodeling

to provide meaningful jobs for returning veterans

Proposed Project Introduction February 2013 CONFIDENTIAL

A project of the NY Building Performance Contractors Association and the Cooperative Development Institute


Quick Intro to BPCA

BPCA-NYS is a 10-year-old non-profit trade association whose members are primarily energy efficiency contracting companies, building science consultants, & Energy Star® raters. We offer the following services:•Advanced Training

– Classroom events at non-profit rates– Online webinars for continuing ed credits– Two-way interactive video training events

•Field Mentoring•Testing for Certification•Energy Star® Ratings Provider•Speaker/Trainers’ Bureau•Back-office Software Services Exchange


Conrad Metcalfe – Executive Director

Building Performance Contractors Association of NYS 3

Executive Summary As energy prices become more volatile, a new market is emerging for

residential remodelers and building contractors to provide affordable, clean, secure energy efficiency services.

BPCA wants to support the creation of jobs for returning veterans by helping them to form worker-owned cooperative businesses that perform energy efficiency remodeling services in underserved areas of New York State.

BPCA is already focused on building up the marketplace and energy efficiency businesses through market transformation for their services.

BPCA is partnering with the Cooperative Development Institute (CDI) to help make this vision a reality.

CDI's mission is to build a cooperative economy through the creation and development of successful cooperative enterprises and networks.


Energy Costs will Continue to Rise• Competition is growing for available energy resources

• Tensions in Middle East & South America have impacted energy supplies and production costs

• Peak oil production may have already occurred

The constant exporting of our energy dollars is killing our local (and national) economy!

Global Petroleum Production

2010

US Global Change Research Program


Longer Term Driving Forces?

US Global Change Research Program


Energy Efficiency Contracting

• The convergence of two remodeling niches – Whole House Diagnostic Analysis– Energy Efficiency Renovations

• Unique selling process of whole house energy analysis to determine the sources of building performance issues

• Establish “life time” customer relationships to further improve Energy Efficiency behavior over time through sophisticated feedback mechanisms


The Deep Green Retrofit Business Model for Veteran-owned Cooperative Businesses 1. Starts with energy audit

2. The sale and proposal

3. The software model

4. The renovation work

5. Test-out and tracking

6. Ongoing consulting

Building Performance Contractors Association of NYS8

.• Deep Green Retrofit Sales: An in-

home sales organization that will provide energy audits and consulting services. This group will use standard energy audit best practices and computer-based analysis software.

• Deep Green Retrofit Contractor Services: A team of contractors will provide energy efficiency installation and renovation services based on energy audit recommendations.

Or Perhaps Two Business Models?


In Home Sales & Services Deep Green Retrofit

SalesBuilding Analysts that identify home performance issues using Building Science and testing– Comprehensive Energy

Assessment and Testing– In Home Professional Service

• Helpful, Friendly, Courteous, Respectful, Clean & Efficient

– Quality Assurance • Testing in and testing out

– Deep Green Retrofit Image and Brand Development


Contractor Retrofit Services Deep Green Retrofit Contractor Services• Teams of in-house (and when necessary outsourced) contractors

will provide installation of more sophisticated products and services including PV, solar, geo-thermal and wind energy systems, as well as contractor-based insulation and HVAC services and products.– Air Sealing– Insulation Installation– Ventilation– Windows and Doors – HVAC Replacement– Ducting Rework– Automation for Lighting

& Load Control– PV and Solar systems – Deep Green Retrofit Appliance Delivery and Installation


Returning Veterans are Well-Positioned for Energy Efficiency Contracting

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• Used to working as a team• Used to using both mind and body to get things done• Used to a certain level of discipline and loyalty• Not easily deterred by adverse conditions


The market for energy efficiency is well positioned for growth


Small Business Dominates this Space

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Underserved Areas of New York State

1. Western Southern Tier2. Southern Catskills 3. The Adirondacks4. New York City!

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Principles of Co-op Businesses• Voluntary and Open Membership• Autonomy and Independence• Transparent Operations• Concern for Community• Democratic Member Control• Access to Training & Information

The cooperative form of business is a unique model that has been extensively used all over the world to help groups of people obtain things that would otherwise not be available to them, and to do so in a fair and equitable way. (Cooperative Development Services)

The cooperative employee-owned business is expected to be the world’s fastest growing business model by 2025

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BPCA Support to Businesses1. Industry Orientation2. Technical Training3. Field Mentoring4. Certification Support5. Just-in-Time Tech Support6. Business Process Development7. Market Development8. Encouragement

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Additional Resources are Available

• Cooperative Development Services (CDS)• Green Worker Cooperatives (GWC) and

Academy• National Cooperative Business Association

(NCBA)


Management Team

BPCAConrad Metcalfe – Executive DirectorJody Schwan – Operations ManagerFrederick Terry – Quality Assurance

CDINoemi Giszpenc – Executive Director Kathleen Fekete Bauerlein – Grants and Projects Coordinator

For more information, call Conrad Metcalfe 607-327-0583

deep green vets introduction 030113 for public distribution

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