deliver a better shopping - gs1.org · pdf file“can’t stop checking my phone ......
TRANSCRIPT
![Page 1: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/1.jpg)
Deliver a better
SHOPPINGEXPERIENCEacross all screen sizes
Why Unilever & Cambridge co-created
Mobile Ready Hero Images
Oliver Bradley @eCommerceULVR
![Page 2: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/2.jpg)
1.WHAT is a mobile ready hero image?
2.WHY we need better ecommerce images?
3. a) HOW people shop online? Shopper Truths
b) HOW hero images meet shopper needs?c) HOW hero images meet retailer needs?
4.WHERE TO NEXT? not just Unilever thing
![Page 3: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/3.jpg)
What is a mobile
ready hero image ?
1
![Page 4: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/4.jpg)
What is a mobile ready hero image ?
A category first approach developing better primary ecommerce images that
allow online shoppers to select the correct product faster (compared to conventional packshots) on all screen sizes / devices because the hero image allows
recognition of 4 basics
1.BRAND2.FORMAT3.VARIANT4.PACK COUNT / SIZE
![Page 5: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/5.jpg)
Why does CPG need
better ecom images?
2
Thanks to mobile, “I’m going shopping” has evolved to “I’m always shopping.”
![Page 6: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/6.jpg)
6
![Page 7: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/7.jpg)
Shoppers adopt smartphones as their primary connected device: Smartphone vs PC
Worldwide Device Shipments
SMARTPHONESHIPMENTS
PC SHIPMENTS
![Page 8: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/8.jpg)
https://www.globalwebindex.net/blog/the-changing-mobile-marketplace
91% adults own a smartphone - 2017
![Page 9: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/9.jpg)
January 2017
Mobile Dominates Screen Time“can’t stop checking my phone”
% Mobile share of screen minutesthe average smartphone owner engages in 76 sessions
(i.e. picks it up, uses it, puts it down) a day.
2,617 touches (clicks, swipes, scrolls) a day
![Page 10: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/10.jpg)
The m-commerce conversion gap (& what’s causing it)
Reasons given for not converting
Q3 2016
![Page 11: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/11.jpg)
ONLINEShopper Truths
3
![Page 12: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/12.jpg)
Truth #1
“Retailer.com traffic & transactions have both become mobilefirst”
Online Shopper Truth #1
![Page 13: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/13.jpg)
13
eCom becomes Mobile First Mobile Share of eCommerce Transactions by Country:
28%
35%
36%
36%
45%
49%
53%
55%
57%
65%
0% 10% 20% 30% 40% 50% 60% 70%
FRANCE
USA
NETHERLANDS
GERMANY
AUSTRALIA
SOUTH KOREA
UK
JAPAN
CHINA
INDIA
Q1 2016
![Page 14: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/14.jpg)
Truth #2
“People scroll faster onMobile & Tablet (finger) than Desktop (mouse)”
Online Shopper Truth #2
![Page 15: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/15.jpg)
On average, people consume mobile content on Facebook faster than on a desktop (1.7 seconds vs. 2.5 seconds) & scroll faster on mobile than desktop.
Source:
![Page 16: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/16.jpg)
Truth #3
“Most people shop online to save time, because its more convenient”
Online Shopper Truth #3
![Page 17: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/17.jpg)
Truth #4
“Our brains process
images 60,000x fasterthan reading text”
Online Shopper Truth #4
![Page 18: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/18.jpg)
![Page 19: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/19.jpg)
*Omniture Clickstream from Tesco.com (2.4 million shoppers)
AVOID reading
VISUALLY SCAN images
IGNORE most other text
Eye tracking on mobile shows
![Page 20: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/20.jpg)
“Majority of EU Shoppers shop across devices and find
mobile more convenient as its always on them”
Online Shopper Truth #5
![Page 21: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/21.jpg)
HERO IMAGES
meet shopper needs
4
![Page 22: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/22.jpg)
What 4 Things Do Online SHOPPERSNeed to Know to Successfully
Choose the Right ProductOn Any Device?
![Page 23: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/23.jpg)
1. BRAND
![Page 24: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/24.jpg)
2. FORMAT
![Page 25: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/25.jpg)
3. VARIANT
![Page 26: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/26.jpg)
4. SIZE
![Page 27: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/27.jpg)
• What is the brand? maybe
• Is it 400 ML or 250 ML? - NO
• Is it shampoo or conditioner? - NO
- NO• Intensive Repair or Colour Care?
Cointo showRelativesize
![Page 28: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/28.jpg)
• What is the brand?
• Is it shampoo or conditioner?
• Intensive Repair or Colour Care?
• Is it 400 ML or 250 ML?
- YES
- YES
- YES
- YESCointo showRelativesize
![Page 29: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/29.jpg)
NOT all packs are square…
![Page 30: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/30.jpg)
What brand?
Maybe it’s Maybelline?
![Page 31: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/31.jpg)
FindingYour Eyelinershould not cause
eye strain
Laptop45mm
Tablet23mm
IMAGE SIZE
Mobile15mm
![Page 32: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/32.jpg)
What is an inclusive design audit?
![Page 33: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/33.jpg)
95%
100%
78%
96%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Read SIZE / Pack Count
Recognise VARIANT
Determine FORMAT
Recognise BRAND
Inclusive Design target: >75% of UK adultsWhat % could…
![Page 34: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/34.jpg)
0%
90%
50%
86%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Read SIZE / Pack Count
Recognise VARIANT
Determine FORMAT
Recognise BRAND
What % could… Inclusive Design target: >75% of UK adults
![Page 35: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/35.jpg)
HERO IMAGES
meet retailer needs
5
![Page 36: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/36.jpg)
Helping shoppers “see” our ice cream tastes awesome(& find their flavour fast)
before after
3.6%*
lift
*test with Retailer C
![Page 37: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/37.jpg)
A SIMPLER experience across
all screen sizes
*A/B split test with Retailer D
19.6% lift
A/B test*
![Page 38: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/38.jpg)
afterBigger branding
Clearer sub-range
No confusion onno. of each
Shoppers can see
“What’s inside”
before
+24%* lift
AB test
*A/B split test with Retailer B
![Page 39: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/39.jpg)
We open sourceda category led solution
![Page 40: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/40.jpg)
35 countries
73 retailers
![Page 41: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/41.jpg)
Not just a
Unilever thing…
6
![Page 42: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/42.jpg)
Bayer: mobile ready hero images
![Page 43: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/43.jpg)
Beiersdorf: mobile ready hero images
![Page 44: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/44.jpg)
GSK: mobile ready hero images
![Page 45: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/45.jpg)
Kimberly Clark: mobile ready hero images
![Page 46: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/46.jpg)
General Mills: mobile ready hero images
![Page 47: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/47.jpg)
Kellogg’s: mobile ready hero images
![Page 48: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/48.jpg)
Reckitt Benckiser: mobile ready hero images
![Page 49: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/49.jpg)
Nestle Purina: mobile ready hero images
![Page 50: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/50.jpg)
Mars Petcare: mobile ready hero images
![Page 51: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/51.jpg)
J&J: mobile ready hero images
![Page 52: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/52.jpg)
P&G: mobile ready hero images
![Page 53: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/53.jpg)
L’Oreal: mobile ready hero images
![Page 54: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/54.jpg)
Mars: mobile ready hero images
![Page 55: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/55.jpg)
Mondelez: mobile ready hero images
![Page 56: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/56.jpg)
Kraft: mobile ready hero images
![Page 57: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/57.jpg)
Nestle: mobile ready hero images
![Page 58: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/58.jpg)
PepsiCo: mobile ready hero images
![Page 59: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/59.jpg)
Danone: Mobile ready hero images
![Page 60: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/60.jpg)
a betterSHOPPINGEXPERIENCEacross all screen sizes
Our joint vision
![Page 61: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/61.jpg)
http://ecommerce.inclusivedesigntoolkit.com/1. Number of Brands live? BRAND ADOPTION
2. Retailers using? RETAILER ADOPTION
3. Countries using? GEOGRAPHIC ADOPTION
4. Multipack solution? VERSATILITY
5. Visually Consistent Category Solution?
7. Visual Acuity test with Cambridge pass?SHOPPER CENTRIC?
(Brand, Format, Variant, Size from 1m away 23mm image)
7. Guidance adopted by other suppliers / competitors? OPEN SOURCE?
8. Proven Uplift in Retailer.com AB tests?
200+
73
35
Yes
Yes
Yes
Yes
Yes
6. Proven in Quantitative Study with >100 shoppers? TESTING RIGOUR
Yes
8 C
RIT
ER
IA
![Page 62: Deliver a better SHOPPING - gs1.org · PDF file“can’t stop checking my phone ... Online Shopper Truth #5. HERO IMAGES meet shopper needs 4. ... PowerPoint Presentation Author:](https://reader031.vdocument.in/reader031/viewer/2022022003/5aa28a7f7f8b9ac67a8d37a0/html5/thumbnails/62.jpg)
This isn’t religion -it’s design. Disagreements will happen as we work to an industry standard
The main thing is we keep learning, keep making things better for people wanting to use their mobile for online shopping,And we make decisions using data rather than opinion on what works