delovoj partner distributor company. delovoy partner company was founded as nokia distributor in...
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Delovoj partnerDistributor company
Delovoy partner company was founded as Nokia distributor in Siberia region in October 2008.
The primary goal was distribution of Nokia mobile terminals in Siberia. Now we turn to other regions and other products.
We have professional team with rich experience in regional distribution, fast logistic and regional warehouses, effective IT-systems that allows us make distribution process simple, fast, exact and clear for partners.
Company — about
October 2008. Delovoj partner was founded as Nokia distributor in Siberia region.
November 2008. The first regional warehouse in Novosibirsk was opened and the first local representative office has started.
December 2008. New regional warehouses and local representative offices in Irkutsk and Krasnoyarsk was opened.
End of 2008. We has 40% market share of Nokia sales in Siberia among non-federal networks.
Company — history
March 2009. We has 80% market share of Nokia sales in Siberia among non-federal networks.
May 2009. We started with Samsung and memory cards from famous brands – Kingston, Transcend and SanDisk.
During half a year our sales in Siberia region rises from zero to 3 700 000 euro per month
Sales volume
and our market share rises from zero to 80%.
Market share
Company — growth
Company — partners geography
Center region Nord-West region South region Volga region Ural region Siberia region Dalniy Vostok region
Now we work with Siberia region and Nord-West and Dalniy Vostok regions.
And we are beginning to work with other regions
So we have more than 462 partners (both current and potential) who has more than 4280 shops.
By regions:Siberia — 150 partners, 1300 shopsVolga region — 105 partners, 770 shopsSouth — 72 partners, 460 shopsFar East — 48 partners, 460 shopsCenter — 29 partners, 680 shopsNord-West — 20 partners, 370 shopsUral — 28 partners, 240 shops
Average sales volume per one partner is about $ 95 000 in quarter, minimal - $200, maximal - $ 2 200 000.
We work with wide range of partners – from private entrepreneurs to large retail networks.
Company — partners overview
Every customer has its place in our rating. It affects on trade terms and conditions for this customer.
Place in rating depends on:
Retail KPIs of customer – sales, average price, revenue per m2, shops design etc
Financial stability – credits amount, ROI, EBITDA etc
Loyality to vendors
Loyality to us
Company — partners ratings
Resources
HR
Team of 4+ years experienced people
Company — structure
Regional structure
Moscowteam + warehouse
Krasnoyarskteam + warehouse
Omskteam + warehouse
Irkutskteam + warehouse
Novosibirskteam + warehouse
Rostov-Na-Donuteam + warehouse
Company — structure
General manager
Commercial director Financial director
Region developmentteam
Sales team
Buying team Account department
IT department
Logistic department
Administrativedirector
Sales managerNovosibirsk region
Sales managerKemerovo region
Commercial director
Logistic team
Sales managerTomsk+Altay regions
Merchandisers team
Regional office(Novosibirsk as example)
Moscow
Marketing director
Current structure
HR
Company — infrastructure
We have ERP-system…
IT
Direct ordering from Moscow…
and regional warehouses
Company — infrastructure
IT
… B2B web-portal http://trade.dpartners.ru with possibilities
Pre-ordering
and confirmations
Company — infrastructure
… and
IT
Planning system based on sales history and forecast
Analysis
Company — infrastructure
1C MS Exel MS Access SQL-based systems
From partners accounting systems
• sales• prices• stocks
Server Server Server
to Delovoj Partner`s database…
Распределение долей количества продаж сотовых телефонов по ценовым сегментам в 1Q08-2Q08 гг.в сравнении
18,6%
12,3%
6,5%
15,1%13,7% 13,6%
19,8%
17,5%
20,2%
12,1% 12,6%12,2%
19,3%
6,5%
0%
5%
10%
15%
20%
25%
до $69 $$70-99 $$100-129 $$130-199 $$200-299 $$300-399 выше$400
1Q08 2Q08
Распределение долей количества продаж сотовых телефонов по вендорам во 2Q08 года
Samsung31,1%
SonyEricsson16,1%
Nokia34,5%
Motorola4,0%
LG4,5%
Fly2,4%
Alcatel1,7%
Sagem0,6%
Philips2,3%
Другие2,8%
•sales reports•shop stock reports•price reports•etc
and we have approved reporting system that allows control prices, sales and stock of customers
managers
… and to managers who plan and control sales and purchases
Analysis
Company — infrastructure
Using these systems our customers have opportunities
See our current stock and price online
See open documents (orders, invoices, payments and balance)
Make current orders round-the-clock
Make pre-orders in long-term planning and see confirmations
And we can control the level of customer satisfaction and take steps to increase one. Level of customer satisfaction is one of our main KPIs.
Also keeping track of customers stock allow us suggest products that fill missed opportunities for extra sales and alert us in advance about possible overstock, so we can prepare necessarily steps.
Opportunities
Company — infrastructure
Vendors
Delovoj partnerMoscow
Ord
ers
shipments
shipments
shipments
shipments
shipments
Moscow warehouse
Irkutsk warehouse
Novosibirsk warehouse
Krasnoyarsk warehouse
shipments
Directly to customers
Omsk warehouse
shipments
Rostov-na-Donu warehouse
Logistic scheme
Company — infrastructure
Omsk area
Novosibirsk area
Moscow area
Irkutsk areaKrasnoyarsk area
Current logistic areas — delivery from regional warehouses
Company — infrastructure
1st step
Planned logistic areas — South
Company — infrastructure
2nd step
Vendor`s stock managementProgram that allow most accurately reflect retail’s and vendor’s interests, maximizing profit and reducing cost for both .
Retail AdvertisingMight be ineffective for small retail chain, but very effective for that hole area
Retail trainingswe use the best retail practice of in industry and we know how
to share it
Retail price controllingRight price for the right product
Product ManagementBased on market researches and our experience in this area
Company — partners program
We provide to retail partners
PartnersProgram
Thank you for attention