Describing Type

Liam Heeley

Typeface/Font

• A typeface is the name of the group, then the font is ‘bold’ or ‘italic’ for example.

• An example of a typeface is ‘Times New Roman’, then the font is ‘Times New Roman Bold’.

Upper case / Caps (or capitals)

• This is a version of the text that you have typed.

• For example ‘UPPER CASE’, which is also known as capitals or caps.

Lower case

• This is another version of the text you have typed.

• For example ‘lower case’, with no capital letters.

Numerals

• This is a figure or symbol that detonates a number, these figures or symbols could also be in groups.

Glyph

• A glyph is a type of symbol that we understand as it has a meaning.

• For example a ‘?’ represents a question.

Point size • Leading

• The point size of the font is a relative measure of the size of the font.

• For example ‘This is size 18’ and ‘this is 11’.

• Leading is the spacing between the lines of text.

Alignment styles: Set left/Flush left/Ragged right Set Right / Flush right /

• This is the way you align the text on the page.• This is the shortcut way of centering text on a

page, using this tool.

Kerning

• This is the spacing between characters in a piece of text.

Tracking

• Tracking is the amount of space between letters, that can be adjusted.

Dingbats

• A dingbat is an ornament, character, or spacer used in typesetting, often used for the creation of box frames