Environmental Graphic Design andWay�nding Planning

Environmental Graphic Design and Way�nding Planning

Designpath applies visual communication rigor to graphic

solutions intended for the built environment — Architectural and

Streetscape Graphics, Wayfinding and Information Planning,

Exhibit and Sign Design. Visual communication

solutions intended to inform, intended to direct, intended to

reinforce your brand and image. Visual communication solutions

cut from steel, carved from stone, and cast in light.

Solutions shaped to your vision.

Children’s Hospital of Philadelphia, Donor RecognitionJonathon Harris photo • Work done with Karlsberger

Identity Graphics.

Maybe you know about EGD. If not,

think about graphics that you �nd in

public space, at architectural scale.

Graphics by which people navigate, and

by which they form their impressions of

your institution or place of commerce.

This is what we do.

Columbus Museum of Art, Gallery IDBen Goodman photos

Brand Graphics.

Graphics expressed in built materials and

architectural �nishes. Panels and walls

exhibiting a story or brand message. Signs

marking spaces and showing the way.

Expressive, functional, communicative.

Cohesive with your space;

shaped to your vision.

Children’s Hospital of Cincinnati, Brand Walls Brad Feinknopf photos • Work done with Karlsberger

We imagine.

Directional signs

Maps and Diagrams.

Landmarks and Feature elements.

Brand graphics.

Exhibit graphics.

Donor Recognition.

Waytelling scripts and

Information design.

Buggyworks Livework Residence LoftsBen Goodman photos

Your space, our expertise.

Healthcare space.

Museum space.

Exhibit space.

Urban and Campus space.

Transportation space.

Retail space.

Interior and Exterior space.

Galisano Children’s Hospital Upstate Susan Kahn photos • Work done with Karlsberger

Way�nding is more than signs.

Way�nding is a system of information

linked together by spoken word, landmarks

maps, and (yes) signs, too. It’s a decided set

of preferred pathways, nomenclature,

symbols and colors. It’s a sequence of

landmarks and visual cues; it’s a response

honed to your visitor and your internal

culture. Sometimes it’s digital media and

information on mobile devices.

Golisano Children’s Hospital Upstate Susan Kahn photos • Work done with KarlsbergerGolisano Children’s Hospital Upstate Susan Kahn photos • Work done with Karlsberger

Way�nding requires planning.

You are trying to improve your visitor

experience or brand penetration. It requires

asking the right questions and working with

the right team: owner stakeholders, design

team, and often with a visitor focus group.

We help you understand best practices for

real conditions: changeable messages, ADA

code, multiple languages, and maintenance.

Reach your goals through planning.

?

?

EMT / Staff Entrance .

Sixth Street Entrance

Garage Entrance .

Security Entrance

Employee Entrance

Grant Street Entrance .

M A I N L O B B Y

6 T H S T L O B B Y

E L E V A T O R B

E L E V A T O R A

O U T P A T I E N T W A I T I N G

E R W A I T I N G

Clinical Decision Unit .

Cardiovascular Services .

Emergency Services

ER Intake . Trauma .

Social Services . Gift Shop .

Registration

CashierMedical Records

Gastroenterology

Chapel

Destination?

Destination? Destination?

Destination?

Destination?

Destination?

Information .

ER Doctors

Respiratory

Public Entrance . open 24 hoursUsers . Emergency - ambulatory . Outpatient/Clinic . (Urgent Care) . (Labor/Delivery) . (Visitors)

Walk From . 6th St Garage . 6th St Lot . Drop-off Ramp . Bus Stop

no exterior signage forthese destinations

Karlsberger © 2004Bowery Professional Building Akron, Ohio

Nomenclature at Destination Acceptable Abbreviation(16 characters max)

Term or Category or Zone Comments

NomenclatureMacro

Wayfinding

Elevators Main Visitor Elevators Main Hospital Only

South Visitor Elevators Main Hospital Only

Wood Visitor Elevators

Seashore Visitor Elevators Main Hospital Only

Buildings The Children’s Hospital of Philadelphia Main Hospital

Wood Center Wood Center

Children’s Seashore House Seashore House

Abramson Research Center Abramson Building Requested by Pam O. 11/18/03

Building Entrances Main Entrance Main Hospital

Emergency Entrance Main Hospital

Zones North, Northeast, Northwest N, NE, NW Main Hospital Only; Use with level number: 3NW

South S Main Hospital Only

East E Main Hospital Only

West W Main Hospital Only

Floors Level A, B Garage

Floor 1, 2, 3, 4, 5, 6, 7, 8, 9 Note “Level” for Garage levels; “Floor” for Interior levels

Connecting Path: 3rd Level (TBD) Main Street / Ribbon / Bridge Level Giving paths names is useful to direction-telling

Special Reception Welcome Center

Information Desk

Karlsberger The Children’s Hospital of Philadelphia Philadelphia, Pennsylvania 12/3/04 N1

You need detailed documentation.

You just spent months building consensus

on nomenclature, materials and maintenance

strategy for over 1000 way�nding elements.

How do you make sure your choices get bid

and applied correctly? To meet this concern,

we produce detailed message schedules,

location plans, drawings and savvy specs.

Then we oversee contractor submittals

and the construction process.

Nomenclature at Destination Acceptable Abbreviation(16 characters max)

Term or Category or Zone Comments

NomenclatureMacro

Wayfinding

Elevators Main Visitor Elevators Main Hospital Only

South Visitor Elevators Main Hospital Only

Wood Visitor Elevators

Seashore Visitor Elevators Main Hospital Only

Buildings The Children’s Hospital of Philadelphia Main Hospital

Wood Center Wood Center

Children’s Seashore House Seashore House

Abramson Research Center Abramson Building Requested by Pam O. 11/18/03

Building Entrances Main Entrance Main Hospital

Emergency Entrance Main Hospital

Zones North, Northeast, Northwest N, NE, NW Main Hospital Only; Use with level number: 3NW

South S Main Hospital Only

East E Main Hospital Only

West W Main Hospital Only

Floors Level A, B Garage

Floor 1, 2, 3, 4, 5, 6, 7, 8, 9 Note “Level” for Garage levels; “Floor” for Interior levels

Connecting Path: 3rd Level (TBD) Main Street / Ribbon / Bridge Level Giving paths names is useful to direction-telling

Special Reception Welcome Center

Information Desk

Karlsberger The Children’s Hospital of Philadelphia Philadelphia, Pennsylvania 12/3/04 N1

Radiology

Pediatric Imaging

DC 3.D043.D053.D06

3.D03

3.D02

3.C04

3.C023.C03

3.C05

Green Elevators

Designpath is an insured, limited liabilty company

Environmental Graphic Design and Way�nding Planning

Solutions shaped to your vision.

Designpath LLC16 E Poplar AveColumbus, Ohio 4321614.564.6800

www.designpathllc.cominfo@designpathllc.com

Environmental Graphic Design and Way�nding Planning