designthinkers lecture on sustainable design 2009
DESCRIPTION
A lecture on Sustainable Design and Design Thinking by Arne van Oosterom.TRANSCRIPT
Arne van OosteromDesignThinkers Amsterdam
GET THE CONNECTION.
WHY ARE YOU HERE?
WHY ARE YOU HERE?
WHAT IS SUSTAINABLE DESIGN?
DESIGN THAT LASTS.
SOMETHING CHANGED
SOMETHING CHANGED
THE WORLD WIDE WEB
SOMETHING CHANGED
UPSETS THE BALANCE
THE WORLD WIDE WEB
SOMETHING CHANGED
SOMETHING CHANGED
SOMETHING CHANGED
SOMETHING CHANGED
EMPATHYThe ability to sense and understand someone else's feelings as if they were your own.
DESIGN THINKING =building empathy with people.
OUTCOMES.
HAPPY &HEALTHY
SYSTEMS.
SYSTEMS.
SYSTEMS.
SYSTEMS.
SYSTEMS.
DO NOT THINK ABOUT:
DO NOT THINK ABOUT:A PLATE OF SPAGHETTI WITH TOOTHPASTE ON TOP.
WHY AM I HERE?
TO SHARE MY FASCINATION.
AND MAYBE CONFUSE YOU...
BUT DON’T BELIEVE WHAT I’M TELLING YOU
MEMES.Ideas, symbols or practices, get transmitted from one mind to another through speech, gestures, rituals, etc.
INSPIRATION #1
MEMES.Ideas, symbols or practices, gets transmitted from one mind to another through speech, gestures, rituals, etc.
... SPREADING LIKE VIRUSES
MEMES.Ideas, symbols or practices, gets transmitted from one mind to another through speech, gestures, rituals, etc.
... SPREADING LIKE VIRUSES .... following the laws of EVOLUTION
CULTURE IS THE ACCUMULATION OF IDEAS -Kevin Kelly-
SUSAN BLACKMORE
introduced TEMES...
RICHARD DAWKINS first introduced MEMES in The Selfish Gene
COOL PROJECT.
DO NOT THINK ABOUT:
DO NOT THINK ABOUT:THE TASTE OF THE SPAGHETTI WITH TOOTHPASTE.
EMERGENCE.Complexity from Simplicity, Order from Chaos.
INSPIRATION #2
“In philosophy, systems theory and science, emergence is the way complex systems and patterns arise out of a multiplicity of relatively simple interactions.”
THERE IS NO LEADER. JUST THREE RULES:
THERE IS NO LEADER. JUST THREE RULES:
FOLLOW THE ONE IN FRONT
KEEP A CERTAIN DISTANCE
AVOID THE PREDATOR
http://www.youtube.com/watch?v=-JlsdDOUzSQ&feature=related
PEOPLE CREATED THE FINANCIAL CRISIS.
ARE WE AVOIDING THE PREDATOR?
COOL PROJECT.
“In remade, recycled materials from metal cans, plastic bottles, and car tyres are used beautifully...”
NOKIA REMADE
"UPCYCLING is the practice of taking something that is disposable and transforming it into something of greater use and value."- William McDonough and Michael Braungart - Cradle To Cradle
SMALL-WORLD NETWORKS
INSPIRATION #3
“NATURAL LAWS GOVERN THE STRUCTURE AND EVOLUTION OF ALL THE COMPLEX NETWORKS THAT SURROUND US”
Albert-László Barabási - Linked -
Your neural network, the power grid of the western United States, and the professional network of film actors are all small-world networks.
six degrees of separation
EVERYTHING IS CONNECTED TO EVERYTHING
THE NEW KNOWLEDGE OF NETWORKS WILL CHANGE THE UNDERSTANDING OF OUR COMPLEX SOCIETY
WE ARE PART OF EVERYTHING AROUND US
COOL PROJECT.
Car-sharing on demand, micro-leasing system for tools between neighbours, self-managed services for the care of children and the elderly, new forms of exchange and mutual help, alternative mobility systems, socialising, shared sewing studio, home restaurant, delivery service between users who exchange goods... etc
P2P
SUSTAINABLE LIFESTYLE:
A LIFESTYLE THAT’S MORE SIMPLER, MORE ELEGANT, BY SIMPLIFYING CHOICES, CHANGING ATTITUDE TOWARDS OWNERSHIP OF PRODUCTS. SHARING.
‘DEMATERIALISING’ PRODUCTS BY DESIGNING THEM TO BE A PART OF A SYSTEM OR SERVICE.
A LIFE THAT ALLOWS US TO DO MORE AND ACHIEVE MORE.
THIS IS WHAT I’M DOING:
THIS IS WHAT I’M DOING:
I’m getting connected and started building a peer group or network. I’m finding out where the hubs are... and started spreading my virus.
CHANGE THE WORLDSTART BUILDING YOUR NETWORK.
DO NOT THINK ABOUT:
DO NOT THINK ABOUT:HAVING THE SPAGHETTI IN FRONT OF YOU GRABBING IT AND THROWING IT AT ME.
YOU HAVE NEVER SEEN IT. BUT IN YOUR MIND YOU CAN VISUALISE, TASTE, SMELL AND APPLY IT.
NOW DO THINK ABOUT:
NOW DO THINK ABOUT:A WORLD WHERE OUR DESIGNS ARE NOT TRYING TO KILL US.
HAPPY &HEALTHY
Arne van OosteromDesignThinkers Amsterdam