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  • 7/23/2019 Developing and Maintaining Demand & Capacity

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    Developing and maintaining demand

    & capacity

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    Problems in Planning and Controlling of

    Service Demand & Capacity

    Inventory cant be maintained

    High Variability of Demand

    LabourDependency

    Location of Service Provider

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    High Variability of Demand

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    LabourDependency

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    Location of Service Provider

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    Demand, Capacity & Quality of

    Services

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    Demand, Capacity & Quality of Services

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    Avg. Occupancy Optimum Capacity Max Capacity

    75 Beds Hospital

    50 Occupied10 Doctors

    20 Paramedics

    8 WardAttendants

    2 compounders

    75 Beds Hospital

    75 Occupied10 Doctors

    20 Paramedics

    8 WardAttendants

    2 compounders

    75 Beds Hospital

    40 Occupied10 Doctors

    20 Paramedics

    8 WardAttendants

    2 compounders

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    Demand, Capacity & Quality of Services

    Demand Exceeds Capacity ( Loss of Business)

    Demand Exceeds Optimum Capacity ( Low quality of service)

    Well Balanced Demand and Supply ( Maximum profit with quality of

    service)

    Excess capacity (Resource wastages and loss of opportunity)

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    Why cant capacity be increased ?

    Limited Time

    Scarcity of Labour

    Capacity of Machinery and Equipments

    Lack of Space and Facility

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    Limited Time

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    Scarcity of Labour (Skills orUnskilled)

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    Capacity of Machinery and Equipments

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    Lack of Space and Facility

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    How to manage demand ??

    Understanding Demand Variations

    Periodical Selection of Market Segment

    Collaborative arrangements

    Prediction of Demand because of some unusualincidents

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    Understanding Demand Variations

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    Periodical Selection of Market Segment

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    Collaborative arrangements

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    Prediction of Demand because of some

    unusual incidents

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    How to match capacity and demand

    Capacity = Demand

    Shifting the demand

    Discounted pricing

    Product Variations

    Alerting Costumers

    Modifying timing and delivery of service

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    Discounted pricing

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    Product Variations

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    Modifying timing and delivery of service


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