Developing Burda‘s international digital footprint

Hubert Burda Media

page 3

40 mio. paying

consumers

165 mio. users in

19 countries

10.300

entre-

preneurs

500 media

products

43.000 advertising

customers

Hubert Burda Media

page 4

Burda passions What counts is being close to the consumer

Garden

Fashion & Beauty

Lifestyle

News

Holiday Travel

Consumer

Tech

Working

Food

Living Health

Entertainment

Burda..

Hubert Burda Media

Burda today: a digital media & technology company

page 5

2005 2015

< 5 %

> 60%

Hubert Burda Media

How we got there Innovation around digital business models

Old world New world

• Advertising

• Advertising

• Commerce

• Marketplaces

• Platforms

page 6

Hubert Burda Media

Burda‘s sources of revenue A well diversified base

page 7

15%

10%

36%

13%

26% CPM/Eyeballs

Services

Related Transaction

CPO/Revenue Share

Copy/Subscription

Hubert Burda Media

Vinted.com

page 8

• Founded 2008 in Vilnius,

Lithuania. Active in 6

countries

• The world’s largest pre-

loved fashion and

lifestyle marketplace

• Over 600k daily users

• Benefits from Burda’s

expertise in lifestyle

media and scaling digital

communities

Hubert Burda Media

Blitsy.com

• Founded 2011 in Chicago

• International

e-commerce hub for arts

and crafts, selling to 70

countries

• Content-driven commerce

(video, social)

• Rapid revenue growth

with a customer

repurchase rate

approaching 90%

• Ideal fit to Burda’s

experience in the segment

Hubert Burda Media

Showroom

page 10

• Founded 2012 in

Warsaw

• Expanding to Germany

• E-commerce platform for

independent designer

fashion

• Scalable business

model, profits from

Burda‘s experience in

the fashion business

Hubert Burda Media

coc coc

page 11

• Founded 2010 in Hanoi

• Search company,

growing significant

market share in Vietnam

against Google

• Internationally

competitive search

technology, leveraging

search know-how in

cliqz.de

• Rapid growth in

monetization

Hubert Burda Media

Burda‘s digital expansion Some core beliefs when investing in innovation

page 12

• Hands off early stage investing

• VCs are the current owners of our next business

• We pick verticals we understand. Nothing else

• Publishing teams are good at publishing.

Investment teams (hopefully) good at investing

• Knowledge sharing works, but synergies?

Questions? Ideas?

Challenges?