m e d i a k i t - burda · burda magazine | mediakit 2015 the burda magazine has a very wide...

M E D I A K I T

U N I Q U E C O N C E P T

B u r d a m a g a z i n e | m e d i a k i t 2 0 1 5

AMERICAN PSYCHOLOGIST ABRAHAM MASLOW,

while studying human psychology, has discovered some regularities

allowing him to create his so-called “hierarchy of human needs”.

According to Maslow, a human being satisfies his/her needs in a

strict order, and these needs themselves are ordered in a hierarchy

represented as a pyramid. Higher needs cannot be satisfied unless

and until lower ones are met.

TYPES OFHUMAN NEEDS:

SELF-ACTUALIZATIONCreativity,

self-actualization

ESTEEMCareer development, achievement, esteem

LOVE/BELONGINGCare of others, attachment, love

SAFETYSafe and comfortable life

PHYSIOLOGICAL Hunger, thirst, sleep

«I KNEW WHAT AN AVERAGE WOMAN WANTED».

AENNE BURDA

F A S H I O N


«FASHION IS NOT NECESSARILY ABOUT LABELS.IT’S NOT ABOUT BRANDS.IT’S ABOUT SOMETHING ELSE THAT COMES FROM WITHIN YOU.»

RALPH LAUREN

2 SIMILAR DRESSES

TO BUY IN A SHOP

from RUB 3,500TO SEW BY YOURSELF

from RUB 7,000

> Burda magazine> Sewing machine/sewing in a salon

> Fabric and accessories

> 11,800,000 VISITS PER MONTH

> 400,000 UNIQUE USERS PER MONTH

> 350,000 PHOTOFORUM VISITS PER WEEK

> 20,500 REGISTERED USERS

> 7–8 MINUTES – AVERAGE TIME OF VISITING THE WEBSITE

> 40 PAGES – AVERAGE NUMBER OF VISITS PER SESSION

> MORE THAN 70% OF VISITORS BROWSE THE WEBSITE EVERY DAY

> GROUP IN ODNOKLASSNIKI SOCIAL NETWORK – MORE THAN

3,000 MEMBERS

> GROUP IN VKONTAKTE SOCIAL NETWORK – MORE THAN

5,000 MEMBERS

* According to LiveInternet, December 2014

W W W . B U R D A S T Y L E . R U


The users of the website are both readers of

the Magazine and fans of stylish and creative

solutions – either in clothes and accessories, or

in home interior.

> INTERESTING ARTICLES ABOUT

FASHION AND DESIGNERS;

> PRINT VERSIONS OF THE BURDA

MAGAZINE;

> USEFUL WORKSHOPS;

> BEAUTY, HEALTH, COOKING, FANCY-

WORK AND SEWING SECTIONS;

> PHOTOFORUM

M A G A Z I N E I N F A C T S


THE BURDA MAGAZINE has a very

wide audience aged 16–55. These

are the women for whom sewing

is not just a hobby, but a mean

of self-expression, a chance to

realize their creative potential and

to emphasize their unique style,

as well as to always look fancy and

to get enthusiastic reviews from

other people. Burda always inspires

creativity, gives self-confidence, and

it is proud of the love and trust of its

readership.

Coverage per issue:

2 170 900Half-year audience:

4 755 800 Loyal audience:

1 019 400 Exclusive audience:

976 700Number of readers aged 16–34:

666 500 (32,3%)

Periodicity:

EVERY MONTHPrint run:

400 000 COPIESVolume:

124–215 PAGESCopy price:

ABOUT 100 RUB1/1 page rate:

430 000 RUB wITHOAT VAT

M A G A Z I N E I N F A C T S


> FOR OVER 25 YEARS, BURDA HAS BEEN ONE OF THE TOP

TEN WOMEN’S MAGAZINES IN RUSSIA.

> DUE TO ITS RELAUNCH IN 2009, THE MAGAZINE BECAME

MORE FASHIONABLE AND EMOTIONAL.

> BURDA ACQUAINTS ITS READERS WITH THE WORLD’S

LATEST FASHION TRENDS AND INSPIRES CREATIVITY

IN DIFFERENT AREAS OF LIFE: FASHION, ACCESSORIES,

DECOR, KIDS AND FASHION FOR STOUT WOMEN.

> IN EACH ISSUE READERS CAN FIND: SUBJECT SURVEYS,

BEAUTY SECTION, BEAUTY-NEWS, HEALTH SECTION,

FIRST-AID KIT, COOKING SECTION,

RAFFLES AND PRIZE DRAWINGS.

A U D I E N C E


Magazine AIR Average issue readership Half-year readership

Cosmopolitan 4 918 100 11 092 200

Karavan istoriy 3 588 900 9 037 900

Burda 2 170 900 4 755 800

Dobrye sovety 1 496 600 4 645 600

Good Housekeeping 1 474 100 3490 700

Karavan istoriy

Burda

Dobrye sovety

Cosmopolitan

Good Housekeeping

READERSHIPOF FASHION MAGAZINES IN RUSSIA

(NRS-RUSSIA 2014/2, DECEMBER 2013 – APRIL 2014)

CPT’ RUB

181,1

184,3

225,9

246

421,8

A U D I E N C E


BURdA

(% of the half-yearaudience of each magazine)

KARAVAN

ISTORIY

GO

OD

HO

US

EKEE

PIN

G

DO

BR

YE

SO

VETY

COSMOPOLITAN

LOYAL READERSHIP OF WOMENAND FASHION MAGAZINES IN RUSSIA

KARAVANISTORIY

(% of the average issuereadership of each magazine)

EXCLUSIVE READERSHIP OF WOMENAND FASHION MAGAZINES IN RUSSIA*

GO

OD

HO

US

EKEEP

ENG

DO

BR

YES

OVE

TY

COSMOPOLITAN

BURdA

* AMONG ALL WOMEN MONTHLIES

23

12

18

18

18

41

36

44

31

45

A U D I E N C E


AGE Cover Cover% Affinity Index = 100 (Russians 16+)

Total 2224 90,8 163

Women aged 25 – 34 396,4 18,3 170

Women aged 35 – 44 413,8 19,1 216

Women aged 45 – 54 444,2 20,5 225

Family purchasing capacity

Can afford food and clothes, but not expensive items 1094,1 50,4 106

Can buy expensive items/can affordanything they need 894 41,2 99

Social status

Managers, individual business, (co-)owner 285,2 12,7 101

Specialists 457,6 21,1 138

White-collar workers 325,8 14,5 132

Blue-collar workers 401,1 17,9 80

Students 105,3 4,7 77

Housewives, young mothers 247,4 11,4 182

Income

B 745 34,3 100

C 235,5 10,8 86

BURDA MAGAZINE READERSHIP IN RUSSIA

A U D I E N C E


Completely agree with the statement Cover Cover% Affinity Index = 100 (Russians 16+)

I consider myself a creative person 429 000 15,1% 130

It’s better to stand out than to be like everyone else 502 100 17,7% 136

Today, it is important to have time to manage several tasks at once 980 800 34,6% 124

I’m always looking for some new ideas to improve my home 759 000 26,8% 134

I’s important not to stop learning something new over the lifetime 1 278 900 45,1% 133

I’s important for me to look young 568 400 20,1% 128

I often go shopping to raise my spirits 466 700 16,5% 144

BURDA MAGAZINE READERSHIP IN RUSSIA

S P E C I A L P R O J E C T S


> ADVERTORIALS <



> NON-STANDARD FORMATS <



> AD-SPECIALS <

A D - S P E C I A L S


> CROSS-MEDIA PROJECTS <

> TEASER OF CONTEST IN ADVERTORIAL

FORMAT (1/2 OR 1/1 PAGE)

> PRODUCT PLACEMENT IN

RELEVANT SECTION

> PRODUCT PLACEMENT

IN INTERNET SECTION

> CONTEST RESULT IN ADVERTORIAL

FORMAT (1/2 OR 1/1 PAGE)

> TEASER OF CONTEST ON THE MAIN PAGE

(THE FIRST SCREEN)

> TEASER OF CONTEST IN SOCIAL NETWORKS

> ONLINE CONTEST / TES

> PR - ARTICLE IN A RELEVANT SECTION

> BRANDING SITE / SECTION

> VIDEO WORKSHOP / REVIEWS

R A T E S D E A D L I N E

Size Clean size Rates (RUB)*

1/1 page 215x267 mm 430.000

Back cover 215x267 mm 545.000

Inside back cover 215x267 mm 465.000

Inside cover 215x267 mm 510.000

1/2 pade (vert.) 103х267 mm 260.000

1/2 pade (horiz.) 215х133 mm 260.000

1/3 pade (vert.) 73х267 mm 170.000

1/3 pade (horiz.) 215х87 mm 170.000

Junior spread 190x200 mm 530.000

Special placement 15%

Ad special on request

Issue Booking /

cancellation deadline

Material deadline On sale

02/2015 08.12.14 15.12.14 29.01.15

03/2015 12.01.15 16.01.15 26.02.15

04/2015 06.02.15 13.02.15 26.03.15

05/2015 13.03.15 20.03.15 30.04.15

06/2015 09.04.15 16.04.15 28.05.15

07/2015 08.05.15 15.05.15 25.06.15

08/2015 12.06.15 19.06.15 30.07.15

09/2015 10.07.15 17.07.15 27.08.15

10/2015 07.08.15 14.08.15 24.09.15

11/2015 11.09.15 18.09.15 29.10.15

A D V E R T I S I N G O N W W W . B U R D A S T Y L E . R U


THE PLACEMENT OF ADVERTISEMENT BANNERS

FIRST SCREEN

SECOND SCREEN

A D V E R T I S I N G O N W W W . B U R D A S T Y L E . R U


S P E C I A L E D I T I O N S | R A T E S


Спецвыпуск Booking deadline On sale Circulation

Академия шитья 23.12 30.12 04.02 70 000

Burda Plus/ Мода для полных 26.01 02.02 04.03 140 000

Easy Fashion/ Шить легко и быстро 24.02 03.03 01.04 120 000

Burda Plus/ Мода для полных 27.07 03.08 02.09 140 000

Easy Fashion/ Шить легко и быстро 24.08 31.08 30.09 110 000

Детская мода 23.03 30.03 29.04 120 000

> СтоимоСть рекламной полоСы 140 000 руб. (без нДС)

> СтоимоСть обложек – 170 000 руб. (без нДС)

Burda. Спецвыпуск. Booking/cancellation Пэчворк 2014 & materials deadline On sale

01/2015 24.02.15 18.03.15

02/2015 28.04.15 20.05.15

03/2015 01.09.15 23.09.15

04/2015 10.11.15 02.12.15

P L A N O F E D I T O R I A L S E C T I O N S


BEAUTY > MASCARA OF DIFFERENT COLOURS | BODY CARE PRODUCTS WITH CINNAMON, CLOVES, PEP-PER, COFFEE, WITH THE ARMONA OF GLUHWEIN, CHOCOLATE ETCHEALTH > ANTIGRAVITY-YOGA AND PILATESNOVELTIES FOR HOME > BABY GOODSRECIPES > CHILDREN’S MENU

BEAUTY > SHOOTING: PERFUME | 4 TRENDS IN MAKE-UP: TRANS, WEST, ANIMATION, ILLUSION - SHADES OF LEMON, MINT, ORANGE AND MARINE PALETTE PLUS NUDE LOOK, MILITARY-IMAGE IN KHAKI COLOUR AND ALSO STYLE TWIGGY) | FASHIONABLE SETS OF THE SPRING-AND-SUMMER SEASON + HAIR DYE (NEW SHADES)HEALTH > OBLIGATORY ExAMINATION ONCE A YEAR NOVELTIES FOR HOME > PRESENTSRECIPES > FAST DISHES

BEAUTY > DEODORANTS, ANTIPERSPIRANTS | ANTI-CELLULITE AND MODELING ISSUES | COSMETICS WITH HERBES DE PROVENCE: LAVENDER, THYME, ROSEMARY, MARJORAM, OREGANO, SAGE, BASIL, FEN-NEL, ESTRAGON, BAY LEAFHEALTH > LOSE WEIGHT BY THE SUMMERNOVELTIES FOR HOME > REVIEW ON TISSUESRECIPES > TIME TO PICNIC

BEAUTY > HANS CREAM (NUTRITIOUS, PROTECTIVE, WITH ExTRACTS, VITAMINS ETC) | HAIR AND WEATH-ER IMPACT: HOW RAIN, WIND, SNOW, COLD, TEMPERATURE CHANGES INFLUENCE ON HAIRHEALTH > COUGHNOVELTIES FOR HOME > EVERYTHING FOR THE SEWINGRECIPES > CRUMPETS AND PANCAKES

BEAUTY > COSMETIC PRODUCTS FOR FACE, BODY AND HAIR WITH THE CAMOMILE ExTRACT | CREAM BB AND CC AND ALSO OTHER “SLY” PRODUCT OF CARE+TONE | CLEAN OF FACE: EVERYDAY (GELS, FOAMS, LOTION), ONCE A WEEK (SCRUBS), DEEP CLEANING (MASKS)+ SALON PROCEDUREHEALTH > DISHARMONY OF VESSELS NOVELTIES FOR HOME > CLOTHES CARERECIPES > MEET EASTER

BEAUTY > TOP-10 COSMETIC PRODUCTS FOR HOLIDAYS | USING OF EYE SHADOW: DIFFERENT LINERS, EYELINER, KAJALS, PENCILS, FELT-TIP PENS | NAIL VARNISHS: OVERVIEW OF FASHIONABLE COLOURS + GOLD, SILVER, METAL, CRACKLE AND OTHERS. TRENDSHEALTH > HEALTHY LEGS NOVELTIES FOR HOME > CLOTHES CARERECIPES > SUMMER SALAD, COLD SOUPS

Janu

ary

Mar

chM

ayFe

bru

ary

Apr

ilJu

ne

P L A N O F E D I T O R I A L S E C T I O N S


BEAUTY > SUNSCREENERS (OVERVIEW OR SHOOTINGS) | MAKE-UP: FUCHSIA AND TINT OF NAIL VAR-NISHS, POMADE, EYESHADOWS | HAIR STYLES: BEACH AND EVENINGHEALTH > THE NATURE TREATS: PHYTOTHERAPY AND OTHERS RECIPES > BERRY DAINTY

BEAUTY > MICELLAR AND THERMAL WATER, TONICS, LOTIONS AND OTHER REMEDIES WHICH SOOTHE THE SKIN (REMOVE REDNESS, IRRITATION, MOISTEN DRY AND DELICATE SKIN) | SKIN CARE PREPARA-TIONS ROUND EYES: CREAMS, ROLLS, FILLERS, HIGHLIGHTERS AND CORRECTORS | SHOOTING: PER-FUMEHEALTH > TEETHRECIPES > COOK qUICK

BEAUTY > NIGHT BEAUTY PREPARATIONS FOR FACE AND DECOLLETE | SHOOTING: SCRUBS, GOMMAGE SCRUBS, ExFOLIANTS | LIPS: HOW TO EMPHASIZE THE VOLUME AND MAKE VISUALLY BIGGER THIN LIPS. CONTOURS. MASTERCLASSES WITH DRAWINGS (BY SCHEMES OF PUTTING)HEALTH > FIGHT WITH TIREDNESSNOVELTIES FOR HOME > REVIEW ON TISSUESRECIPES > RUSSIAN CUISINE

BEAUTY > SKIN AND HAIR CARE AFTER SUNBURN: CREAMS, LOTIONS, OIL, MASKS | SHOWER GELHEALTH > UNEASY IN THE STOMACHRECIPES > FISH AND SEAFOOD

BEAUTY > HAIR-COLOURSCARE FOR COLORED HAIR: SHAMPOO, MASKS, ISSUES FOR STYLING, OILSHOW TO DETERMINE YOUR SKIN TYPE AND TAKE CARE OF ITHEALTH > EVERYTHING ABOUT THE GRAVEDONOVELTIES FOR HOME > HOUSEHOLD APPLIANCESRECIPES > DISHES OF PUMPKIN

BEAUTY > SHOOTING: PERFUME | HAIRSTYLES FOR FESTIVES + MAKE-UP | FACIAL SERUM, DECOLETTE, HAIRHEALTH > PREPARE OUR LIVER FOR HOLIDAYSNOVELTIES FOR HOME > PRESENTSRECIPES > CHRISTMAS TABLE

July

Sep

tem

ber

Nov

emb

erAu

gust

Oct

ober

Dec

emb

er

D I S T R I B U T I O N


State Region Burda-01/13 %

Moscow Moscow 33.59

Moscow Region Ivanovo 0.25

Moscow Region 1.15

Central region Pereslavl 0.01

Rostov the Great 0.02

Smolensk 0.12

Tver 2.09

Yaroslavl 0.11

Saint Petersburg Saint Petersburg 6.65

Northwest Arkhangelsk 0.22

Petrozavodsk 0.23

Ural Chelyabinsk 2.59

Ekaterinburg 5.32

Kurgan 0.07

Tyumen 1.01

Sibir Barnaul 0.67

Irkutsk 0.93

Novosibirsk 5.38

Omsk 1.06

Dalnij Vostok Vladivostok 1.51

State Region Burda-01/13 %

Povolzhje Dzerzhinsk 0.17

Kazan 3.49

Kirov 0.47

Nizhny Novgorod 0.91

Penza 1.92

Perm 1.38

Samara 1.92

Saratov 0.71

Cheboksary 1.18

Ufa 0.98

Southern Region Krasnodar 9.28

Makhachkala 0.15

Pyatigorsk 1.37

Rostov-on-Don 2.01

Chernozemye Astrakhan 0.29

Volgograd 2.09

Voronezh 4.09

CIS CIS 0.75

Latvia / Riga 0.03

Belarus 3.86

Moscow and Central region

37,34% Dalnij Vostok

1,51%

Sibir

8,04%

Ural8,99%

Povolzhje

13,13%

Southern region and Chernozemye

19,28%

St.Peterburg and Nath-West region

7,1%

C O N T A C T


ADVERTISING SALES DIRECTOR

NATALIYA YAKOVETS

[email protected]

ADVERTISING SALES MANAGER

ANASTASIYA KULIKOVA

[email protected]

ADVERTISING SALES MANAGER

WWW.BURDASTYLE.RU

SVETLANA GARONINA

[email protected]

LOOK FORWARD TO HEARING FROM YOU!

FOR ADVERTISING IN THE BURDA MAGAZINE

AND ON WWW.BURDASTYLE.RU PLEASE CONTACT US

TELEPHONE NUMBER +7-495-783-44-36

m e d i a k i t - burda · burda magazine | mediakit 2015 the burda magazine has a very wide...

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