developing & marketing employee experience
DESCRIPTION
Few tips, thoughts, ideas and inspiration on employer branding through employee experience by emine.fiTRANSCRIPT
Copyright Employee Experience Agency Emine Oy Ltd | www.emine.fi
Ideas and experience provided to you by Employee Experience Agency Emine
Pioneer in employer branding through employee experience
HR Marketing, | Social Recruiting | Employer Branding | Employee Experience
Web | Social Media | Encounters | Experience
Representative of GooodJob employee referral platform in Finland
We help our customers to develop an attractive employer brand through engaging employee experiences.
SUSANNA RANTANEN | CHIEF EXPERIENCE OFFICER
« Co-founder of Emine and founder of Heebo.fi
« Member of the Board at Boardman2020 and Eventgarden, advisor to Fraktio.fi
« BA Hons in International marketing & PR from Bournemouth University in 2000
« Since 2002 in employer branding, HR and HR marketing
« Twitter @RantanenSusanna | LinkedIn Susanna Rantanen
Employee Experience Agency
If !"#r $"%& ' (" )*v*&"p % $r*%( *+p&"!*r br%,), f"-#. ", p/0(0v* 1p*r0*,-2.
E+p&"!*r br%,)0,$ ' %b"#( .!.(*+%(0-%&&! &*%)0,$ %,) .3%r0,$
p/0(0v* 1p*r0*,-2.
Ideas and experience provided to you by Employee Experience Agency Emine
land mines or jewels of your culture?
employer brand
general experiences
candidate experiences
employee experiences
Company Brand | PR | Website | Career Page | Marke8ng | Accolades | Success |
Top Management | Other people’s experiences
Job adver8sing | FAQ process | Career site | Applica8on process | Interview process |
Selec8on process | Applicant communica8on | Recrui8ng partners |
Nego8a8ons | No thank you
Welcome | Induc8on |Tutoring | Goals | Feedback | Compensa8on | Rewarding | Team Spirit | Culture | Leadership | Internal communica8on | Apprecia8on | Meaning of work | Work place | Career development | Camaraderie | Coopera8on | Success | Vision | Strategy | Values | Opportuni8es | Spare 8me ac8vi8es | What people say | Exit
Ideas and experience provided to you by Employee Experience Agency Emine
C#&(#r* ' (" r*-r#0(0,$ 4 pr")#-( ' (" +%r5*(0,$.
6+70,$ p*"p&* %r* +"r* *40&! %((r%-(*) (" % $r*%( -#&(#r*.
Source: Hubspot Code of Culture
Culture is really about...
.. all those elements that represent the valued behaviour of
your people and leaders.
Ideas and experience provided to you by Employee Experience Agency Emine
Elements of Culture @Netflix:
EXAMPLE
http://jobs.netflix.com/jobs.html
http://www.managementevents.com/careers/index.html
EXAMPLE
In everything you do Use your Best Judgement
Challenge Yourself
Don’t follow, Go first
Opt for Ultimate Customer Experience
Be Curious
Make this the best workplace
for us
Treat others like you expect yourself to be
treated
Do Smart Business
Stay positive Do Your Best Focus
Our culture at Emine & Heebo
Change the world everyday
EXAMPLE
Let’s have fun!
Ideas and experience provided to you by Employee Experience Agency Emine
C#&(#r* ' (" r*-r#0(0,$ 4 pr")#-( ' (" +%r5*(0,$.
6+70,$ p*"p&* %r* +"r* *40&! %((r%-(*) (" % $r*%( -#&(#r*.
L*%)0,$ *,-"#,(*r. 0,(" p/0(0v* 1p*r0*,-2
Understand your target audience
Recognize and strengthen the makings of your
culture
Make a decision to offer only positive experiences
Leverage HR marketing for sharing & caring
Ideas and experience provided to you by Employee Experience Agency Emine
land mines or jewels of your culture?
employer brand
general experiences
candidate experiences
employee experiences
Company Brand | PR | Website | Career Page | Marke8ng | Accolades | Success |
Top Management | Other people’s experiences
Job adver8sing | FAQ process | Career site | Applica8on process | Interview process |
Selec8on process | Applicant communica8on | Recrui8ng partners |
Nego8a8ons | No thank you
Welcome | Induc8on |Tutoring | Goals | Feedback | Compensa8on | Rewarding | Team Spirit | Culture | Leadership | Internal communica8on | Apprecia8on | Meaning of work | Work place | Career development | Camaraderie | Coopera8on | Success | Vision | Strategy | Values | Opportuni8es | Spare 8me ac8vi8es | What people say | Exit
Ideas and experience provided to you by Employee Experience Agency Emine
Ideas and experience provided to you by Employee Experience Agency Emine
Share success and symbolic stories internally
Reward your people for spreading the word
Be a news anchor! Provide new evidence constantly
Gather a social network of ambassadors to twitter about you
Ideas and experience provided to you by Employee Experience Agency Emine
Internal sharing strategy Employee Referral -program
Social marcomms Social Recruiting
Ideas and experience provided to you by Employee Experience Agency Emine
PRODUCTIZE YOUR CULTURE
Ideas and experience provided to you by Employee Experience Agency Emine
In stories to share
In branded gear and gimmicks
In photos, especially unofficial
Films behind the scenes
Invite outsiders to events, parties and social gatherings
Build (targeted) social networks
Have boom-stastic parties
Do regular HR-PR
Be eminent. Give a great employee experience.
CRACK YOUR CULTURE -WORKSHOP
Ideas and experience provided to you by Employee Experience Agency Emine
INVITE US TO CRACK YOUR CULTURE WITH YOU!
5 H SWEATSHOP (12-17) SWOT
CULTURE CODE BRAKING SOURCES OF EMPLOYEE & JOB SEEKER EXPERIENCE
PEOPLE PROMISE
IDEA STORMING FOR PRODUCTIZING YOUR CULTURE
More information at
[email protected] www.emine.fi