digital advice for brands

Digital Advice

for Brands & ManufacturersStand Out in a Sea of Brands through Value Beyond Money

There may have never been a better and more exciting time to be a manufacturer or private-label brand. Digital technologies have made brands more accessible to consumers, making brand websites an important touchpoint in a shopper's journey.

Nearly 9 in 10 online shoppers (89%, to be exact) visit brands' websites during their purchase journey. 78% shoppers quickly move on to another site if they cannot buy directly from the brand website. (Source: Digital River, Go Your Own Way report, 2014)

Brands need to provide an experience that gives visitors better value, thus increasing brand loyalty and

conversions. In a time of unlimited shopping sites and endless product offerings, a convenient and time-

saving shopping experience is the most valuable trait any website can offer.

Regardless of whether visitors end up purchasing from a distribution partner or directly on your brand

website, the SMARTASSISTANT Digital Advice Suite helps you increase awareness, enhance the

brand image, and grow your competitive advantage.

It will do this through need-orientation, personalization, and seamless education and information about

your products.

Why?

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Digital Advice for Brands

With so many brands selling online now,

your brand must find ways to set itself apart from the competition by offering the

customer a unique value.

That is what Digital Advice does for you.

Take a look at some of the benefits that Digital Advice has to offer.

How Digital Advice Makes you the Preferred Brand

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industry header image

What is Digital Advice and how can it help your business?Reducing product discovery time is one of the most effective ways of giving your customers a better, more convenient shopping experience.

Instead of looking through a few hundred different products, customers love a faster way to a curated selection of relevant products and services.

As a brand, you need to take your customer by the hand and ask them what they are looking for; what they like, what their unique needs and preferences are.

Then you will be able to suggest the most suitable product that fits those needs.

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What?

SMARTASSISTANT digital advisors allow you to asks your potential customers targeted, inclusive questions regarding every aspect of each respective product so as to assess his wants and needs.

Answers to these questions enable the digital advisor to shortlist only those products that meet your customer’s wants and needs.

Now, instead of having to scroll through hundreds of different items and feeling overwhelmed, the customer can choose from only the most relevant options.

Reduce a customer’s frustration, time taken to make a purchase decision and the possibility of returns.


How?

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UnderstandAsks the right questions to understand your

customer's needs and expectations. This customer-centric approach allows any user, from novice to

expert, to discover the product or solution that's just right for their individual situation.

EducateSeamlessly informs and educates users about

available options and benefits in a needs-oriented way. This way you can avoid that your customers are overwhelmed with information that is not relevant

within their current decision context.

AdviseThe intelligent algorithms of the

SMARTASSISTANT Digital Advice Suite identify suitable products or solutions based on your

customer's expressed needs. The advisors also explain why items have been suggested and how

well they satisfy your customer's needs.

How SMARTASSISTANT Digital Advisors help your customers choose in 3 Steps

Where?

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InstoreMobile / ChatbotsDesktop

Be available whenever and wherever your customers need your advice to make a decision!

Guided SellingWhich Product is Best for me?

Brand manufacturers usually have multiple product lines and brands under one name.

It therefore becomes very difficult for customers to browse through the entire collection, leading to a more complex purchase path.

This can easily overwhelm consumers, causing confusion and indecision when it comes to choosing the most suitable product. This very indecision is a key factor in cart abandonments and missed conversions.

SMARTASSISTANT helps you to reduce the percentage of customer lost due to indecision. Visitors can easily discover desirable products based on their individual wants and needs thanks to the interactive, questionnaire-based design of the digital advisor.

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Benefits


Differentiation Tell them why it should be you

Shoppers increasingly seek specialized, premium products, but they're price-sensitive too.

To convince price-sensitive shoppers, you need to offer something that demonstrates value beyond money.

With SMARTASSISTANT, you can introduce your product lines interactively, educate shoppers about your USP's in clever detail, and leverage upselling opportunities.

It allows you to impress customers by selling value and benefits on a highly individual level, rather than with abstract, generalized features. All of this happens in a seamless, interactive, and compelling way without leaving shoppers overwhelmed.

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Benefits


Personalization Put Shopper’s Needs First

A large collection, quality products, and competitive pricing are no longer sufficient advantages for the ever more demanding customers of today.

They want more. Personalized shopping experiences are now the most coveted service you can offer.

SMARTASSISTANT allows you to dynamically tailor your digital advisors to suit your target audience and the experience level of each individual shopper.

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Benefits


Analytics Understand Consumer Behavior

SMARTASSISTANT Digital Advisors enable you to gather valuable advisor usage data, allowing you to understand what customers value in your brand.

You can use these analytical insights to improve offerings, fine-tune your marketing strategy, and tailor personalized shopping experiences. You can build better relationships with customers through education, guidance, and advice – both on- and off-site.

A chance to engage in more authentic conversations means a chance to deliver more relevant content and resources related to your customers’ expressed needs after a purchase, increasing the customer lifetime value.

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Benefits


Advisor Syndication Drive Sales at Distribution Partners

Most department stores offer a multitude of different brands and their sales associates are largely brand-agnostic.

It's nearly impossible for brands to stand out in such a setting as they have little control over how their products are being sold.

SMARTASSISTANT Advisor syndication allows you to make your digital advisors available to distribution partners to assist sales associates on tablets, support agents in contact centers, or advise customers directly on in-store touchscreens and kiosks.

This gives you a chance to better manage your brand messaging, drive sales and grow revenue, and increase brand loyalty. Additionally, in-store kiosks do a much better job of suggesting product bundles and upselling as they are graphically enticing and largely non-intrusive.

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Benefits


OmnichannelBrand Consistency is Key

An enjoyable experience is the new battleground and anything that saves customers time is a winner.

With the rise of mobile, social, and cloud technologies, customer expectations are higher than ever.

SMARTASSISTANT Digital Advice Suite allows you to integrate the advisor across channels, efficiently carrying data across devices and platforms.

As a result, the customer gets a seamless experience, spends less time scrolling, and enjoys their shopping experience enough to come back for more.

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Benefits


The SMARTASSISTANT Digital Advice Suite

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- across all channels (online, mobile, call center, and in store),

- throughout the entire customer lifecycle from acquisition to retention

- and covering all customer-facing business units

(Commerce and Sales, Marketing, Customer Service).

Global businesses of all sizes and industries leverage digital advisors in more that

100 product categories and over 35 languages to increase customer satisfaction

and simplify decision-making.

You can use SMARTASSISTANT to quickly create intelligent, digital advisors to

guide your customer's individual choosing and selection processes in a way

that is closest to how humans make decisions.

Interested in taking the next step to help your visitors make decisions?

Visit www.smartassistant.comContact us: [email protected]

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SMARTASSISTANT provides the leading SaaS Digital Advice Suite specifically designed to help you create better experiences...

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