digital curation: what it means to affiliates

14
Digital Curation what it means to affiliates Scott Jangro Affiliate Summit West 2012

Upload: affiliate-summit

Post on 10-May-2015

831 views

Category:

Business


1 download

DESCRIPTION

As consumers of content online, we know that there is simply too much of it. How do we know we’re reading the best information? That’s the role of a curator, and many of us are curators already.Experience level: BeginnerTarget audience: Affiliates/PublishersNiche/vertical: ContentScott Jangro, President, MechMedia, Inc. (Twitter @jangro)

TRANSCRIPT

Page 1: Digital Curation: What it Means to Affiliates

Digital Curationwhat it means to

affiliatesScott Jangro

Affiliate Summit West 2012

Page 2: Digital Curation: What it Means to Affiliates

Why are you here?

Page 3: Digital Curation: What it Means to Affiliates

Photo: Boston Public Library

What is Digital

Curation?

Page 4: Digital Curation: What it Means to Affiliates

Photo: Magnify.net

Photo: MasterNewMedia.org

Page 5: Digital Curation: What it Means to Affiliates
Page 6: Digital Curation: What it Means to Affiliates

Why is CurationImportantNecessaryCritical?

Page 7: Digital Curation: What it Means to Affiliates

Random Specific

Curation

Information Discovery Spectrum

Page 8: Digital Curation: What it Means to Affiliates

Aggregation is not Curation

Photo: thehaas

Page 9: Digital Curation: What it Means to Affiliates

Choose a Topic

Photo: desiitaly

Page 10: Digital Curation: What it Means to Affiliates

Create a Profile of Your Ideal

FanPhoto: bobjagendorf

Page 11: Digital Curation: What it Means to Affiliates

Discover Great Content and Organize

itPhoto: uwehermann

Page 12: Digital Curation: What it Means to Affiliates

Publish and

DistributePhoto: cazatoma

Page 13: Digital Curation: What it Means to Affiliates

Engage With Your Audience

Photo: stijnbokhove

Page 14: Digital Curation: What it Means to Affiliates

What audience can you build?