digital experience

LAURENGRAY @laurenkgray

LAUREN K. GRAY // LAURENKGRAY.COM

DIGITAL

60+ CONTRIBUTORS 3,000+ READERS

SOCIAL MANAGER

500,000+ COMMUNITY MEMBERS

200+% INCREASE IN BLOG TRAFFIC

400+% INCREASE BLOG OUTREACH

BLOG MANAGEMENT COMMUNITY MANAGEMENT SOCIAL MEDIA CRISIS CAMPAIGNS

IN SOCIAL GROWTH

NATIONAL CAMPAIGNS

+ + + + + +


Outreach for the blogger ambassador program for Hotels.com where 15 bloggers post about using Hotels.com for travel, Hotels.com Twitter Chats and other updates and programs.

Outreach to students and professionals to write for Progressions, the PRSSA blog, with an audience of over 3,000 readers and page views a month.

Outreach to industry professionals and bloggers to write about and attend Twitter Chats held by Finn Partners around industry topics, including a vice president from BuzzFeed talking about the changing role of content.

Outreach to music and travel and tourism bloggers to attend #JamaicanMusic and Jamaica-related Twitter Chats with guest hosts, including reggae artist DJ Shaggy.

Blogger outreach @laurenkgray

Outreach to new professionals in the PR industry to write for The Edge, the PRSA New Professionals Section blog about topics helpful to newer pros in the industry.



SOCIAL MANAGER


60+ CONTRIBUTORS

Progressions Administrator January – May 2013 progressions.prssa.org visits increased 202%, page views increased 224% and the average visit duration increased by 82% from :47 to 1:27.

70+ CONTRIBUTORS

Editorial Assistant Intern January 2011 – January 2012: The Social Fresh blog averaged 3 posts a week from top contributors and writers in the marketing, PR and social media industries.

Blog Management @laurenkgray



SOCIAL MANAGER 50+

CONTRIBUTORS

PRSA New Professionals Section Blog Co-Chair From January 2014 to current + redesigned the blog theme + added new sidebar widgets + added new navigation pages + renamed the blog to The Edge + posted blog posts at least 2x a week

Blog Management @laurenkgray




0

5000

10000

15000

20000

Twi)er Facebook

2009

2012 The followings on Twitter and Facebook increased by over 400%. Pinterest growth exceeded 200% and Google+ 38%.

Vice President of Public Relations June 2011 - June 2012 + Facebook audience increased + Twitter followers increased by

Counseled incoming officers on creating the PRSSA Instagram, Pinterest and Google+ accounts as well as other strategic tactics for social media.

COMMUNITY Management @laurenkgray

+ LinkedIn Group Members grew + YouTube video views increased

94% from 4,562 to 8,850

111% from 3,478 to 7,330

by 73% from 1,796 to 3,102

77% from 7,414 to 13,107



Junior Account Executive in Digital at Finn Partners Wrote daily content and editorial calendars to be posted on client social media pages including: + IEEE Facebook (audience of 500,000) and Twitter + Verizon Foundation Facebook and Twitter + Hotels.com Twitter + Island Routes Twitter + Finn Partners Facebook and Twitter


Verizon Foundation Twitter increased 19% from 5,664 to 6,737 Verizon Foundation Facebook increased 480% from 1,157 to 6,750 IEEE Twitter increased 147% from 20,302 to 50,093 IEEE Facebook increased 278% 169,537 to 640,666 (organic and paid) Hotels.com Twitter increased from 135% from 18,839 to 44,284



Wrote and scheduled daily content as a secondary administrator for the PRSA New Professionals Facebook and Twitter pages.


Personal social media management: + Joined Twitter in 2008 and have grown my own Twitter following to more + Curated content for my personal Facebook, Pinterest, Google+,

than 7,000 through engagement, events, conferences and daily postings

Instagram, Foursquare and Tumblr accounts



SOCIAL MANAGER

As the voice of Western Carolina University, it was my responsibility to update the external publics (students, family members, prospective students, faculty and staff) of WCU news, including news around tornados/serious weather, student deaths, campus safety situations, etc. Facebook and Twitter were the main channel for updates during crisis situations, accompanied by messages/updates on the website.

crisis @laurenkgray


SOCIAL MANAGER

With a $250,000 grant from client the Verizon Foundation, the National Domestic Violence Hotline was able to launch an online chat service to better help victims of domestic violence. Throughout the month of National Domestic Violence Awareness Month in October, we shared messaging around domestic violence prevention.

campaigns @laurenkgray


SOCIAL MANAGER Questions or suggestions?

www.laurenkgray.com

@laurenkgray

[email protected]

Contact @laurenkgray