Digital MarketingFor Customer Acquisition

presentation at Great Indian Marketing Weekend

www.gimw.in

#GIMW

Agenda

• Case Studies• Framework to Multiply Revenue

through DM• Exercise: Online Adv Strategy for

Lead Generation• Q & A

Let’s learn from Real Examples

Customer Acquisition

InfluenceLeadSale

Remarketing on Google

Remarketing Example

Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

Reveal the Name Contest1. 150,000 people

participated2. 35,000+ requests for Test

Drives3. 8000 Cars booked in 10

days

Car Launch

Tweet 2 Order

QR (Quick Response) Codes

Reach

Online Presence

Audience Aggregation

Leads SalesSEO, Ads,

Email, Social

Media…

Conversion Optimization

Analytics (Metrics, Tools)

Customer Acquisition Framework

KISSmetrics Post Trial Sign-up Flow

KISSmetrics Welcome Email

KISSmetrics Evangelizing Email

KISSmetrics Relationship Email

OpportunityReach Leads Sales Revenue Growth %

1000 100 10 1 Lac

1500 150 15 1.5 Lacs 50

1000 150 15 1.5 Lacs 50

1000 150 15 1.5 Lacs 50

1000 100 20 2 Lacs 100

1500 337 67.5 6.75 Lacs 575

Exercise: Online Advertising Strategy for

Lead Generation

Google Adwords vs Facebook Ads

• Adwords: intent => higher conversion

• Facebook: targeting• Facebook: early mover advantage

Opportunity of Targeting on Facebook

• Age• Location• Gender• Interest• Relationship Status• Social Connection on Facebook• Occupation• Education

Interest Targeting on Facebook

Custom Audience: Email/Phone/UID

Retargeting on Facebook

Landing Page Optimization

Time to Create Your Strategyhttp://bit.ly/dv-ws

Let’s continue this conversation…

@PradeepCho

pra

On Social Media

Off Social Mediapradeep@digitalvidya.c

om

Thank You!

Download @ http://bit.ly/dm4ca