Digital Reputations

(a few notes)

Anne Collier

NetFamilyNews.org ConnectSafely.org

On ‘digital footprints’

• Lots of messaging based on assumption

• Topic tied to public versus. private

• Fears/concerns creating a product category

• Topic is a ‘moving target’

To offer some balance…

• 81% of teens use privacy settings, vs. 76% of adults

• Anecdotal evidence of sophisticated teen practice• ‘Super log-off’• Temporary posting• Hidden meaning

New rep-monitoring tools

• Google’s new ‘Me on the Web’

• Monitoring what’s public on Web (e.g., Safetyweb)

• Monitoring private activity on Web (e.g., United Parents)

RE: public/private binary

• Of course keep in mind ‘invisible publics,’ but…

• Aristotle’s either/or is blurring• Degrees of personal &

collective expression• Privacy more contextual in

user-based media environment

Our messaging to dateBased on research from GoodPlay Project at Harvard U.:

•Inconsequential use

•Sense of inefficacy

Thank youanne@connectsafely.

org