Digital Technology &

Social Media Upskilling for

Entrepreneurs – Day 1WORKPLACE EDUCATION MANITOBA

MARTIJN VAN LUIJN – MVL CONSULTING

Welcome – Day 1Effective Communication

of Your Business Brand

AGENDA

• INTRODUCTIONS & PADLET

• WHAT IS DIGITAL

TECHNOLOGY & SOCIAL MEDIA? [DEFINITIONS]

• WHY BUILD YOUR BRAND

ONLINE? BUILDING &

PRESERVING

RELATIONSHIPS

• GET TO KNOW YOUR

AUDIENCE – AUDIENCE

DISCOVERY TOOLS

• TRENDS

• WEBSITE VS SOCIAL MEDIA

Introductions & Padley

Why are you here? Tell us a little bit about yourself and your business or

who your work for…

What are your previous experiences with Digital Technology & Social

Media in your business or workplace?

This workshop is all about collaborating and sharing each others thoughts

and ideas. Go to http://padlet.com/martijnvanluijn/7uc5taa78qn3 and

share some text to make sure things work honky dory!

Definitions ~ Digital Technology

1. the branch of scientific or engineering knowledge that deals with the

creation and practical use of digital or computerized devices, methods,

systems, etc.:

2. a digital device, method, system, etc., created by using this knowledge:

3. the application of this knowledge for practical ends, as in digital

communications and social media.

Definitions ~ Social Media

Social media is the collective of online communications channels

dedicated to community-based input, interaction, content-sharing and

collaboration. Websites and applications dedicated to forums,

microblogging, social networking, social bookmarking, social curation,

and wikis are among the different types of social media.

Why Build Your Brand Online?

Building & preserving relationships

In the world we live today most of the people are technologically savvy and typically rely on a company’s online appearance to test its market potential.

In the competitive scenario we live in, in order for your brand to flourish online, it must be highly recognized, related, authentic and should have an identity of its own; thereby setting itself apart from the competitors. High visibility of your brand increases credibility and customers will be more willing to retain your product/services.

Online branding has a huge potential than offline marketing since its reach is simply unmatched, company website is in fact the main weapon in online branding supported by social media pages as a part of sales and service communication.

Source: Wizardz.com

So, what does that mean?

Build your brand online by creating and

preserving new relationships on social media

you drive traffic to your own website.

Contrary to social media platforms, you

control the content and marketing message

on your OWN WEBSITE!

Exercise

Describe in short sentences your brands online presence.

Do you have a website? If so, what is the domain name?

Which Social Media platforms do you use and how often?

Does your organization have a SM strategy?

Does your organization have a SM policy?

“

”

Connect, create meaning, make

a difference, matter, be missed.

SETH GODIN

CREATING ~ CURATING ~ CONNECTING ~ CULTURE

No more 4 P’s, it is now the 4 C’s

Audience Discovery Tool

Communities work because they’re built on relationships, and

during the early stages of any project, you need all the strong

relationships you can get.

The online community you grow will be the source of your very

first (and potentially most supportive) group of brand advocates.

They’ll make you smarter. They’ll spread the word. They might

even make your business better.

But…..who are they?

Audience Discovery Tool

Methods:

Survey’s

Panels

Product testers

Fan meetings

Loyalty rewards

What else?

Exercise ~ Discover your audience

TIER 1 – Helicopter perspective TIER 2 – Dirt digger perspective

Describe your audience broadly Describe your audience deeper

* Gender * Interest (e.g. hobbies)

* Age * Passion (e.g. art, Taylor Swift)

* Geographical location * Value (e.g. honesty, religion)

* Online/Offline * Attributes (generous, serious)

*

Trends

WHAT’S HOT??

Final thoughts?

How will you use this in your business?