digital transformation actemium

M A S T E R I N G

D i g i t a l

Transformation

Hi, I’m Jo Caudron Active in digital since 1993

Internet entrepreneur involved in 20+ start-ups.

Founding Partner of Duval Union Consulting

@jcaudron [email protected]

We are business consultants for a digital

world.

Our mission is to help organization transform.

mailto:[email protected]

Are you an active social media user?

Do you embrace new technology?

Do you get your kicks from new business models?

Who Are You?

Sold in 40 countries!

Expect a smack in the face…Digital Disruption is real

What is your

100.000jobs in banking got lost in 2015, because of

digital disruption (Antony Jenkins, the former CEO of Barclays)

What do These 4 have in common?

You have a C H O I C E

Disruption

Modeling

Transformation

You have a C H O I C E

Disruption

Modeling

Transformation

Fear

Insight

Direction

1995+MusicPhotographyVideo Rental…

2005+Print MediaTVTravelHR…

2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…

2025All Safe havens will be subject to digital disruption…

WAVES OF Disruption

What can we learn?

Digital Disruption is a story of…

%

This is NOT our storyYOU THEM

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

YOU

We are COMPLIANT! We are a TRUSTED partner!

We have DECADES of experience! We are on SOCIAL MEDIA!

THEMBut your

app sucks

I want experience

Uhh..ok

Cheaper AND better

Hey this solves my problem!

I don’t want to wait a week

NEW

This IS our story

The Tipping Point

YOU THEM

THE IMPACT OF D I G I T A L

DIGITAL CHANGES Business models

From a

Purchase

to a

S u s c r i p t i o n

ONE TIME

Purchase

MONTHLY

Subscription @jcaudron

NEW BUSINESS MODELS

@jcaudron

NEW BUSINESS MODELS

@dadovanpeteghem

NEW BUSINESS MODELS

THE ON-DEMAND ECONOMY

@jcaudron

NEW BUSINESS MODELS

@jcaudron

NEW BUSINESS MODELS

THE ON-DEMAND ECONOMY

@jcaudron

ECO-SYSTEMS

@jcaudron

NEW BUSINESS MODELS

NEW BUSINESS MODELS

DIGITAL CHANGES Organizat ions

@jcaudron

FACTORY 4.0@jcaudron

NEW ORGANIZATIONS

My supplies will run out in 8 hours, I place an order with the supplier.

I am free on Saturday!

I have had downtime, I will have to

work on Saturday to finish my order.

@jcaudron

Already booked you ;-)

PEOPLE > TECHNOLOGYDigital Transformation

NEW ORGANIZATIONS

The New way of Working

@jcaudron

NEW ORGANIZATIONS

@jcaudron

Reverse Mentorship

NEW ORGANIZATIONS

@jcaudron

Reverse Mentorship

Senior

Junior

Years of experienceIndustry knowledgeBusiness insights

Online business modelsSocial media insights

Online behaviour insightsDigital first mindset

Start measuring digital expertise in every new job interview you organize. Whatever the vacancy is about.

@jcaudron

NEW ORGANIZATIONS

of the total workforce will be freelancer based by 2017

45%Ardent Partners report 2015@jcaudron

NEW ORGANIZATIONS

DIGITAL CHANGES Products & Services

@jcaudron

What do these have in common?

@jcaudron

NEW PRODUCTS & SERV.

@jcaudron


ARTIFICAL INTELLIGENCE

@jcaudron@jcaudron


@jcaudron


You can soon buy Amazon-branded food like nuts, tea,

and cooking oilhttp://thenextweb.com/insider/2016/05/16/amazon-food/ @jcaudron

http://thenextweb.com/insider/2016/05/16/amazon-food/

@jcaudron@jcaudron

FROM REACTIVE


@jcaudron@jcaudron

TO PROACTIVE


@jcaudron@jcaudron

FROM

BUYING TO

USING


@jcaudron@jcaudron


DIGITAL CHANGES Customer Relations

@jcaudron

@jcaudron

NEW CUSTOMER REL.

@jcaudron@jcaudron

NEW CUSTOMER REL.

@jcaudron

app

NEW CUSTOMER REL.

@jcaudron

NEW CUSTOMER REL.

Are you

Scared or

Inspired?

@jcaudron

Don’t worry, we’ve got a PLAN

@jcaudron

Slicing the Elephant

creates Insight@jcaudron

The relationship is changing between the organization and the outside world.

The Glass House

@jcaudron

The evolution of unbundling and how this changes your products, services and go-to-market.

The Package

@jcaudron

The position in the value chain is challenged. You can bypass, or be bypassed.

The Frog

@jcaudron

Opinion making is challenged. New players can dominate the attention of people.

The Gatekeeper

@jcaudron

Primary location and place of consumption are changing. There is a need to merge offline and online

The Traveller

@jcaudron

Consumers are uniting. The power of the crowd can be good or bad for your organization.

The Participant

@jcaudron

Technology keeps progressing. We are only at the beginning of the digital revolution.

The Cyborg

@jcaudron

Digital Transformation is a complex and never-ending

journey

@jcaudron

YOU NEED TO Scan YOUR

ENVIRONMENT @jcaudron

DETERMINE THE IMPACT

@jcaudron

CREATE A North Star VISION

@jcaudron

DEFINE A Transformation STRATEGY

@jcaudron

DEFINE A Transformation STRATEGY

@jcaudron

BUILD A ROAD MAP

@jcaudron

KNOW YOUR

AUDIENCE

@jcaudron

THE CLASSICS

@jcaudron

TRADITIONAL MODELS TRADITIONAL CHANNELS

THE CONVERTED

@jcaudron

TRADITIONAL MODELS DIGITAL CHANNELS

THE DIGITAL

@jcaudron

NEW MODELS DIGITAL CHANNELS

THE RUPTURED

@jcaudron

EVERYTHING NEW

@jcaudron

YOU CHALLENGERS

The Challengers move into your space, when will you move into theirs?

from translation to transformation

@jcaudron

F R O M TRANSLATION

T O TRANSFORMATION

BUILD a new ORGANIZATION

@jcaudron

From ... ... to

The Business

Digital (at the sideline)

Digital in the core

The BusinessDigital (at the

sideline)

The Business


From ... ... to

The BusinessDigital (at the

sideline)

Digital in the coreThe Business


Digital in the core

Digital in the core

Digital in the core

From ... ... to

From an outdated MOTHERSHIP

From an outdated M o t h e r s h i pTO A modern

F L E E T

Launchpad

RadarTransformation Board

How to Organize The Fleet

Launchpad

RadarTransformation Board

How to Organize The Fleet

@jcaudron

DIGITAL GOVERNANCE

YOU NEED DIGITAL Leadership

CEOIdeally your CEO is the digital lead

CIO COO CbsOSalesMkt

IF WE BELIEVE IN FAIRYTALES

@jcaudron

CEO



Is the CIO the digital lead?

Is the CMO the digital lead?

REALITY

@jcaudron

CEO



Vertical focus, based on traditional

technology, platforms, processes

Vertical focus, based on

channels, media, communication,

marketing, …

A VISIONDIGITAL OFFICE CDO

Virtual Digital Leadership Team@jcaudron

REALITY

The Digital Office is TransversalSa

les

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

DIG

ITAL

LAB

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

Sale

s

Mar

ketin

g &

Com

mun

icat

ion

Serv

ice

& Su

ppor

t

HR

PR &

Ext

erna

l Com

mun

.

R&D

& E

nter

prise

2.0

DIGITAL OFFICE

TO PULL THIS OFF YOU WILL NEED…

@jcaudron

M I N D S E T@jcaudron

M E A N S@jcaudron

M A N D AT E@jcaudron

TRANSFORMATION STRATEGY

ROADMAP

DIGITAL LEADERSHIP & CAPABILITIES ASSESS

TEAMSTRAIN & COACH

CHANNEL STRATEGY

POLICY & GOVERNANCE

SET-UP AND ROLL-OUT RUN

ROLL-OUT DIGITAL OFFICE

RUN DIGITAL OFFICE

CUSTOMER ENGAGEMENT

CHANNELS

PLATFORM DESIGN

REQUIREMENTSPARTNER

SELECTIONRFP CREATION

LAUNCHDEVELOPMENT

BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL

BUSINESS MODEL

START-UP BUSINESS MODEL

PROJECT KICK-OFF

START-UP KICK-OFF (FUNDING, INCUBATION)

RUN PROGRAM/DEVISION/…

RUN START-UP (COACHING,

ADVICE)

START-UP BUSINESS

TRADITIONAL BUSINESS

TRANSFORMATION STRATEGY

IMPACT ANALYSIS NORTH STAR

VISION OF YOUR FUTURE

SCAN MARKET TRENDS & INTERNAL DIGITAL

READINESS

@jcaudron

Exercise

Slicing the Elephant

creates Insight@jcaudron

The relationship is changing between the organization and the outside world.

The Glass House

@jcaudron

The evolution of unbundling and how this changes your products, services and go-to-market.

The Package

@jcaudron

The position in the value chain is challenged. You can bypass, or be bypassed.

The Frog

@jcaudron

Opinion making is challenged. New players can dominate the attention of people.

The Gatekeeper

@jcaudron

Primary location and place of consumption are changing. There is a need to merge offline and online

The Traveller

@jcaudron

Consumers are uniting. The power of the crowd can be good or bad for your organization.

The Participant

@jcaudron

Technology keeps progressing. We are only at the beginning of the digital revolution.

The Cyborg

@jcaudron

Glass House

Package

Frog

GatekeeperTraveller

Participant

Cyborg

THE WHEEL OF CHANGE

New experts and our peers decide what matters

People participate,

share and co-create

their future

Technology becomes part of

everything we do

The relationship with the market

changes

New experiences in product, service & packaging

The position in the value chain changes

Mobile gives access to everything, everywhere,

every time

4 groups - 4 themes

• (Fresh) Food Industry• Pharma• Healthcare (Hospitals)• Education

Which of these drivers of transformation will impact this industry the most?

Why?

How can Actemium respond to this?

Thank You!

DOWNLOAD THE SLIDES www.speakersbase.com/JO