digital transformation pitfalls
TRANSCRIPT
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Pitfalls to avoid in Digital Transformation
Social Business Forum 2014July 1-2 - Milan
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Bertrand Duperrin
Director – Digital Transformation & Social BusinessNextmodernityhttp://www.nextmodernity.comhttp://www.duperrin.comTwitter.com/bduperrin
Hello !
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What is Digital Transformation ?
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Enterprise 2.0
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Social Business= entreprise 2.0 + customer orientation
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Digital transformation =Social Business + HR
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Collaboration Sharing Business
processes
Transparency
Customer orientatio
nInnovation
LOB Transformat
ionP2P
Learning
(Digital) leadership, Skills, Culture, DNA, Performance measurement, attracting
digital talents, introducing new learning models
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Digital transformation is what you need beforeyou start anything else
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Acting, thinking, leading, designing…in a digital
fashion is a prerequisite to digitally transforming your business
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Acculturation
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#1 It’s about software and devices
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90% of social initiatives
will failSource : Gartner
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The factors leading to social business adoption
Source : MIT Sloan
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Got a tablet ? So what ?
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#2 Employees are hopeless at digital
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Only one of them has a job ?
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Jobless ?
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Your employees are the internauts and customers
who put your business under pressure
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Your employees know (at least) as much as you
about digital
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They are not hopeless, they just don’t come as
they are
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Nuggets in a room near you !
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#3 It’s a matter of training
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Learning ?
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In digital too !
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DISRUPTED !!
Jan 2014 : Decide to acculturate people
March 2014 : Program is ready. Focus on Twitter, FB and ESNs
April 2014 : 1st employees are trained
April 2015 : The last of you 100k employee is trained
Digital requires speed and scale
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Living and sharing
experiences,
between peers, based on their own stories
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Not a state but a dynamic and a mindset
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#4 It’s internal or external
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It’s a continuum
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Symetry of attentions
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Employees won’t give customers something
they didn’t receive from their company/manager
first
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#5 It’s HR ONLY
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HR, IT, Marketing all contribute to the
Customer Experience
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HR IT
Customer
careMarketing R&D
Collaborate at the C-level first !
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