digital winners 2014: per simonsen, telenor connexion
TRANSCRIPT
By 2020 there
will be 50 billion
During 2008, the number of
things connected to the internet
exceeded the number of
people on earth.
2005 2015
Traditional
basketball
Connected
basketball
Connectivity changes the game…
Purchase
occasion
Reactive support
in case of problems with the product
Initial
Purchase Exercise
download
Interactive
coaching
Increasing loyalty
Exercise
download
Share
results
Marriott wants to add
30,000 rooms in 2014.
We will add that in the
next two weeks.
– Brian Chesky, CEO Airbnb
Källa: @bchesky, Twitter 2014; Global Focus
Before, the product
was the end of the
user experience. Now
it is the starting point.
– Stefan Olander, VP at Nike
Källa: nike; Global Focus
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25/10/2014