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Digitizing product companies through IoT Per Simonsen, Telenor Connexion 2014-10-06

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  • Digitizing product companies

    through IoT Per Simonsen, Telenor Connexion

    2014-10-06

  • 2014-10-25

  • IoT - new services

  • By 2020 there

    will be 50 billion

    During 2008, the number of

    things connected to the internet

    exceeded the number of

    people on earth.

    2005 2015

  • WHY?

    2014-10-25

  • Improve

    current

    business Reduce cost

    Enable

    new

    revenue

  • Traditional

    basketball

    Connected

    basketball

    Connectivity changes the game

    Purchase

    occasion

    Reactive support

    in case of problems with the product

    Initial

    Purchase Exercise

    download

    Interactive

    coaching

    Increasing loyalty

    Exercise

    download

    Share

    results

  • Source: Market Survey Norstat 2014

  • Source: Market Survey Norstat 2014

  • 25/10/2014

    Connectivity enabling new business models

    Source: Enlighted; Global Focus

  • 25/10/2014

    Connectivity changing the overall proposition

    Source: Volvo Trucks; Global Focus

  • 25/10/2014

    Connectivity redefines business

    Source: Global Focus

  • Marriott wants to add

    30,000 rooms in 2014.

    We will add that in the

    next two weeks.

    Brian Chesky, CEO Airbnb

    Klla: @bchesky, Twitter 2014; Global Focus

  • HOW?

    25/10/2014

  • Digital is a mindset not a technology

  • Source: Market Survey Norstat 2014

  • Source: Market Survey Norstat 2014

  • Source: Market Survey Norstat 2014

  • 25/10/2014

    1.Vision, mindset, guts

    2.Redefine business

    model & processes

    3.New collaboration

    models

  • Before, the product

    was the end of the

    user experience. Now

    it is the starting point.

    Stefan Olander, VP at Nike

    Klla: nike; Global Focus

  • Klla: Investors Business Daily, 2012; Global Focus

    Yearly Monthly Daily

  • Kan Christian vre i teltet ogs p slutet av min pres?

    Annars fr vi jobba med ett lite annat slut

    25/10/2014

  • Thank You!