diploma in blogging & content marketing part i...content marketing –part i $1,000 giveaway be...
TRANSCRIPT
Lesson 6 – On Demand
Creating a Compelling Personality for your Blog
Presented by:
Gareth Redmond Course Educator
Diploma in Blogging & Content Marketing – Part I
$1,000 Giveaway
Be in with a chance to win $1000 on every lesson
All you have to do is attend LIVE
Winners will be announced on our Facebook page every Tuesday and Thursday at 6pm UK Time
Lesson 6
Opinions & Why They Matter
Generating Trust With Your Audience
What is Your Tone of Voice?
Engaging With Your Audience at Scale
Summary
Blog Review
Q & A
Opinions & Why They Matter
Opinions & Why They Matter
Your readers want your opinion
Adding personality to your content can be hard, use your
own
Be brave – Have strong opinions
Opinions & Why They Matter
Become a go-to source of information, entertainment, commentary
Create content that’s of high quality and on a consistent basis
Blogs outrank social networks for influence customers
Opinions & Why They Matter
Generating Trust With Your Audience
Generating Trust With Your Audience
Generating Trust With Your Audience
Takes time to develop & won’t
happen overnight
What is the purpose of your blog?
Don’t be afraid of naturally evolving!
Generating Trust With Your Audience
Take your readers on a journey
We all love stories
Connect, engage and resonate
Generating Trust With Your Audience
What is Your Tone of Voice?
What is Your Tone of Voice?
What is Your Tone of Voice?
What is Your Tone of Voice?
What is Your Tone of Voice?
Beat the trends
Comment on conversations in your area regularly
Use your experience as inspiration
What is Your Tone of Voice?
What is Your Tone of Voice?
What is Your Tone of Voice?
Engaging With Your Audience At Scale
Engaging With Your Audience At Scale
Personal Business
Likability
Trust
Reliability
Funny
Valuable
Divisive
Honesty
Informative
Engaging With Your Audience At Scale
1) Target your reader2) Which Social Network
could send the most traffic?
Engaging With Your Audience At Scale
Use Social Sharing Tools
Engaging With Your Audience At Scale
Have a focus and structure!
Outline your issue/topic/opinion
Create a point of interest around said area
Offer a strong resolution/question/stance on it
Engaging With Your Audience At Scale
Why would someone want to listen to you?
Passion Expertise
Style Personality
Engaging With Your Audience At Scale
Are people interested in my content?
Returning Visitors?
Comments/Feedback
Type of engagement
Engaging With Your Audience At Scale
Blog Review
Summary
Opinions & Why They Matter
Generating Trust With Your Audience
What is Your Tone of Voice?
Engaging With Your Audience at Scale
Summary
o Attend all of the lessons live to ask Questions in
real time and benefit the most
o We’re here to help, so contact us anytime!
Next Lesson
• The next session is “Content Planning & Content Curation”
Developing a Sustainable Content Strategy
Building a Great
Using Social Media to Personalise your Content
Learning about The Tone of Your Blog
Summary
• Attend all of the lessons LIVE and your knowledge will grow
• Shaw Academy Lifetime Membership Prize during Lesson 8
• Recordings are available within 24 hours
Go to www.shawacademy.com and then the Top Right Corner – Members Area
Q&A
• You will learn How to Plan Your Content, What Type of
Content You Should Be Creating & How to Become an
Authority in Your Field
• You will know how to inject new life into your Blog and
how you can develop a strong sense of style for it
Next Lesson is
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Content Planning & Curation
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