diploma in blogging & content marketing part i...diploma in blogging & content marketing...
TRANSCRIPT
Lesson 3 – On Demand
Vlogging
Presented by:
Gareth Redmond Course Educator
Diploma in Blogging & Content Marketing – Part I
Lesson 3
Member Area
The Rise of the Vlog
Making Video More Social
Case Studies
How To Set Up Your Own Vlog
Summary
Blog Review
Q & A
The Rise Of The Vlog
The Rise of the Vlog
A Vlog is basically a blog that comes in the form of video.
The Rise Of The Vlog
2004The Yahoo
Video Blogging
Group
2005YouTube born
& grows rapidly
2012YouTube stars become more
recognisable than Hollywood stars
2013Selfie is entered into the Oxford
Dictionary
2015VidCon becomes the event that applauds
the biggest and brightest stars on
YouTube
The Rise Of The Vlog
The Rise Of The Vlog
The Rise Of The Vlog
Ads
$0.3-$2.50 per thousand views
Up to $10
Top 1,000 Vloggers
Average: +900,000 views+$23,000 per month
+1 billion unique monthly visitors
The Rise Of The Vlog
The Rise Of The Vlog
The quality and growth of mobile
devices
High quality production of
videos with no past video experience
Mobile usage and social platforms is having an explosive impact on video consumption
Massive opportunities
within the medium
The Rise Of The Vlog
01
02
03
04
05
Online video accounts for 50% of all mobile
traffic
78% of people watch online videos every
week
55% of people watch videos online every
dayUsing the word
‘video’ in an email subject line boosts open rates by 19%
The average internet user spends 88% more
time on a website than without
The Rise Of The Vlog
Making Video More Social
Making Video More Social
YouTube US ad revenues to reach 52% of global total
Facebook, Twitter, Instagram, Snapchat are all making the space more
competitive
YouTube still set to be the biggest player with 17.7% of total share
The Rise Of The Vlog
YouTube
Snapchat
Making Video More Social
Case Studies
Case Studies
Case Studies
Case Studies
Setting Up Your Own Vlog
How To Set Up Your Own Vlog
Entertainment is the reason people enjoy
them
Diversify your strategy
Adds a whole new level of
personalisation and trust
Adds a whole new level of
personalisation and trust
01 02
0304
It’s a slow process but consistently
producing high quality will help
Setting Up Your Own Vlog
A person will talk directly to the
camera
Usually created regularly, in a similarly
personal way as a blog would
Usually overlaid with text to
elaborate on the subject of the vlog
Tend to last on average between 5-10
minutes
Setting Up Your Own Vlog
Low barriers to distributing your
content
01
02No one between you
and your audience
03Personal nature of starring in your on
videos
04Utilising a medium that
is becoming hugely popular
Setting Up Your Own Vlog
Setting Up Your Own Vlog
Bring people on a journey
Be enthusiastic about your own opinions, you’re not a reporter!
Develop a style, try out different ones
Setting Up Your Own Vlog
Vlog Review
Summary
The Rise of the Vlog
Making Video More Social
Success Stories
How To Set Up Your Own Vlog
o Attend all of the lessons live to ask Questions in real time and
benefit the most
o We’re here to help, so contact us anytime!
Next Lesson
• The next session is “The Importance of SEO”
• What is Search Engine Optimisation?
• Why is does Google love blogging?
• Understanding the Structure of Your Content
• How To Improve Your Blog’s SEO
• Attend all of the lessons LIVE and your knowledge will grow
• Shaw Academy Lifetime Membership Prize during Lesson 8
• Recordings are available within 24 hours
Go to www.shawacademy.com and then the Top Right Corner – Members Area
Q&A
• You will learn about What Search Engine
Optimisation is, Why It Is Important For You &
Implement Changes To Your Own Blog
• You will know what SEO is and learn how to
make meaningful changes to help your blog be
seen by a wider audience
Next Lesson is
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The Importance of SEO
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