diploma in blogging & content marketing part i · week 1: lesson 1 : introduction to blogging...
TRANSCRIPT
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Lesson 1
An Introduction to Blogging
Presented by:
Gareth Redmond Course Educator
Diploma in Blogging & Content Marketing – Part I
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Lesson 1
About us
Course Agenda
Evolution of Blogging
Influencers & the Influence of Blogging
Technical Factors of Creating A Blog Post
Summary
Blog Review
Q & A
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• 4+ Years / 2012
• Largest LIVE Educator on the Planet
• 400,000+ new students per month
• Offices All Over the World
• 350+ full time employees (Shawsters)
• 10+ languages
• EGBET
About Us
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Week 1: Lesson 1 : Introduction to Blogging
Lesson 2 : Content Planning & Content Curation
Week 2: Lesson 3 : The Importance Of SEO
Lesson 4 : Should You Start A Vlog
Week 3: Lesson 5 : Content Marketing 101
Lesson 6 : Monetising Your Blog *
Week 4: Lesson 7: Creating a Compelling Personality For Your Content *
Lesson 8: Develop Your Brand Through Social Media *
Course Agenda
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• Live = Best
• Libraries = Don’t Teach
• We reward our most diligent students
• Shaw Academy Lifetime Membership Prize
- draw during lesson 6
• Attend 80%+ of the lessons live
Competition Time
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• Any questions?
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Comment and ask us questions
• Bonus Q&A at the end of every lesson
• How do I access recordings?
• www.shawacademy.com – login top right
Webinar Interaction
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Social Media
https://www.facebook.com/shawacademy https://twitter.com/shawacademy
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• Multiple Choice Questions
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Final Assignment
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Let’s Begin
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Evolution of Blogging
The Evolution of Blogging
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Evolution of Blogging
Why do you want to start blogging?
AYou have a hobby you want to
start a blog about
BYou are managing a company
blog
CTo improve your content
marketing
DTo learn about blogging platforms
& some technical aspects
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Evolution of Blogging
A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.’
Harvard Law
What is a blog?
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Evolution of Blogging
1997 2003 2005 20162007
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Influencers & The Influence of Blogging
Influence & The Influence of Blogging
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Influencers & The Influence of Blogging
2.1m Followers
3.5m Subscribers
2.9m Followers
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Influencers & The Influence of Blogging
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Influencers & The Influence of Blogging
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Influencers & The Influence of Blogging
2.1m Followers
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Influencers & The Influence of Blogging
• Blogs are helpful for story ideas and insight into the tone of an issue
• 70% of reporters checks blogs on a regular basis
• One in four journalists have their own blogs
• Over half of them said blogs were having an impact of the tone & editorial direction of news reporting
Statistically Speaking
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1) Less barriers to communicate
2) Time sensitive nature of relaying information
3) More authentic way to develop trust
4) Easy access of information for publishers
Influencers & The Influence of Blogging
The Big Advantages of Mass Communication With A Blog
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Influencers & The Influence of Blogging
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Influencers & The Influence of Blogging
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Technical Factors of Creating A Blog Post
Technical Factors of Creating A Blog Post
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Technical Factors of Creating A Blog Post
What is your favourite online platform?
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Technical Factors of Creating A Blog Post
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Technical Factors of Creating A Blog Post
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Technical Factors of Creating A Blog Post
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Technical Factors of Creating A Blog Post
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Free to set up
Part of a network of blogs
Limited themes/customisability
Cannot make money from it
Technical Factors of Creating A Blog Post
Use for ecommerce/blog/website
Support available
You can run your own ads
Thousands of fully functional plugins
Support available
WordPress displays ads for you
Spam & security protection included
Self Hosting needed
Is independent and stands on its own
Unlimited themes/customisability
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Great Content
A technical understanding of
posting online
Engaging with your audience
Technical Factors of Creating A Blog Post
What are the elements of creating engaging blog posts?
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Titles, Keywords & Tags
Technical Factors of Creating A Blog Post
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<1,000 words = 3.47 shares1,000 -2,000 Words = 6.92 shares>3,000 words = 11.07 shares
The more words, the stronger keyword potential
Opportunity for deeper engagement
Technical Factors of Creating A Blog Post
Most content you produce receive very few shares, less than 25% really get significant traction
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1-3 Links
Make sure they are relevant to the post
This is an opportunity to drive further engagement
Technical Factors of Creating A Blog Post
Fewer is better when it comes to effective link building
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Technical Factors of Creating A Blog Post
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Where Is The Value?
Where would you like people to consume and engage with your content?
Your blog/website
Social Media Platforms
On Messaging Apps
On other public forums
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Blog Review
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Summary
Evolution of Blogging
Influencers & The Influence of Blogging
Technical Factors of Creating A Blog Post
Congratulations you have just laid the foundations
o Attend all of the lessons live to ask Questions in real time and
benefit the most
o We’re here to help, so contact us anytime!
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Next Lesson
• The next session is “Content Planning & Content Curation”
Developing a Sustainable Content Strategy
How to Efficiently Curate Content
Using Social Media to Personalise your Content
Learning about The Tone of Your Blog
Summary
• Attend all of the lessons LIVE and your knowledge will grow
• Shaw Academy Lifetime Membership Prize during Lesson 6
• Recordings are available within 24 hours
Go to www.shawacademy.com and then the Top Right Corner – Members Area
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Q&A
• You will learn How to Plan Your Content, What Type of
Content You Should Be Creating & How to Become an
Authority in Your Field
• You will know how to inject new life into your Blog and
how you can develop a strong sense of style for it
Next Lesson is
www.facebook.com/shawacademy
www.twitter.com/shawacademy
www.shawacademy.com
Content Planning & Curation
See local numbers on website