dipsology 6 may 2012
DESCRIPTION
this is my Dipsology presentation!TRANSCRIPT
dipsology
craft cocktails
manhattan cocktail bars circa 2005
manhattan cocktail bars circa 2012
mixology
dipsology
?
cocktails
food & beverage
content community
cocktails
food & beverage
content community
cocktails
food & beverage
content community
cocktails
food & beverage
content community
cocktails
food & beverage
content community
dipsology
Dipsology by the numbers
• Almost 300,000 unique searches a month for New York bars, cocktails and speakeasies. Death & Co. alone has over
90,000.
Dipsology by the numbers
• Almost 300,000 unique searches a month for New York bars, cocktails and speakeasies. Death & Co. alone has over
90,000.
• In 2011, national liquor sales grew 4% to $19bn, accounting for 1/3 of total alcohol sales. And, liquor has
grown market share versus beer for the past 13 years.
Dipsology by the numbers
• Almost 300,000 unique searches a month for New York bars, cocktails and speakeasies. Death & Co. alone has over
90,000.
• In 2011, national liquor sales grew 4% to $19bn, accounting for 1/3 of total alcohol sales. And, liquor has
grown market share versus beer for the past 13 years.
• In 2010, national liquor marketing spend was $300m+,
and over 1,800 new brands were launched between 2008-2011.
Dipsology by the numbers
dipsology
