dm performance: decile (lift) analysis. decile maximization(dmax) objective find model f(x)...

DM Performance: Decile (Lift) Analysis

Decile

Number of Customers

Number of Responses

Response Rate

(%)

Cumulative Responses

Cumulative Response Rate (%)

Cumulative Response Lift

top

2500

2179

87.2

2179

87.2

447

2

2500

1753

70.1

3932

78.6

403

3

2500

396

15.8

4328

57.7

296

4

2500

111

4.4

4439

44.4

228

5

2500

110

4.4

4549

36.4

187

6

2500

85

3.4

4634

30.9

158

7

2500

67

2.7

4701

26.9

138

8

2500

69

2.8

4770

23.9

122

9

2500

49

2.0

4819

21.4

110

bottom

2500

55

2.2

4874

19.5

100

Total

25,000

4874

19.5

Decile Maximization(DMAX)ObjectiveFind model f(x) (predictor variables x)such that performance in upper deciles (specified depth-of-file) is maximized

Explicitly manages resource constraint mailings to particular depths-of file Performance at different mailing depthsmodels optimized for different mailing depths

DMAX: Illustrative Example

$10

$4

$2

$6

$9

$7

$3

$1

$5

$8

OLS($28)

DMAX 40% ($32)

OLS: .14 X1 + .06 X2DMAX 40%: .19 X1 + .07 X2

Profit

X1

X2

$10

45

5

$9

35

21

$8

31

38

$7

30

30

$6

6

10

$5

45

37

$4

30

10

$3

23

30

$2

16

13

$1

12

30

Case II: 2% Response RateCum Response Lift Comparison

Response Model: Experimental StudyTwo aspects to fitnessdecile performance, overall fit to dataModeling ResponseModel =1/(1+exp(-wx))Fitness f=w1D + w2CDecile performance (responders in top d deciles) Fit-to-data (Hosmer-Lemeshow goodness-of-fit)

Bhattacharyya, S., Direct Marketing Response Models using Genetic Algorithms,KDD-98 Proceedings.

Top decile (DMAX 10%)2nd decile (DMAX 20%)3rd decile (DMAX 30%)7th decile (DMAX 70%)

Cum

Lift

100%dmax 0%fit

75%dmax 25% fit

50%dmax 50% fit

Logit

Train

453.4

423.8

417.2

407

Test

352.3*

346.0*

330.1

328

Cum

Lift

100%dmax 0%fit

75%dmax 25% fit

50%dmax 50% fit

Logit

Train

335.1

317.6

304

297

Test

258.9*

269.5

253.5*

247

Cum

Lift

100%dmax 0%fit

75%dmax 25% fit

50%dmax 50% fit

Logit

Train

269.9

252.5

243.1

237

Test

212.6

230.2*

225.1*

207

Cum

Lift

100%dmax 0%fit

75%dmax25% fit

50%dmax50% fit

Logit

Train

138.8

132

127.9

129

Test

118.5

126.1*

125.9*

125

Learning with ResamplingFitness as average of performance over multiple sub-samplescross-validationhigh variance in performancesampling with replacementmember-wise, generation-wise, run-wiseDMAXLogit

Improvement10.1 %10.9 %13.0 %-0.2 %

Cum Lift

First

Decile

Second Decile

Third Decile

Seventh Decile

Train

409

293

240

125

Test

361

274

234

124

Train

407

297

237

129

Test

328

247

207

125

Modeling on Multiple ObjectivesModel [y1,..,yk] = f (x) simultaneously optimize on multiple objectives

Some common DM modeling desirablesresponse and high purchase revenueslikely churners with high usage of serviceshigh tenure and usage purchase and non-returncross-selling, etc.

[or CPR (Combined Profit and Response) Models]

Multiple objectivesTraditional approachesmultiple single-objective models, and combineweighted average of objectives

conflicting objectivesdifferent levels of tradeoffs frontier of non-dominated solutionschoice of final model based on diverse decision-maker objectives, can also be subjective

Pareto FrontierNon-dominated solutionsmultiple objectives i, f a(x) better than f b(x) if

Single GA run obtains tradeoff frontier of non-dominated solutions f k(x)

12non-dominated modelsdominated models

Experimental Study: DataCellular-phone provider seeking to identify potential high-value churnerstwo dependent variablesbinary Churn variable continuous variable measuring revenue ($)predictors: minutes-of-use (peak and off-peak), average charges, and payment information, etc.obtained after EDA, normalized to 0 mean 1 s.d

50,000 sample: 25,000 for training, 25,000 for test set

Multiple Objectives: PerformanceChurn lift model capturing more churners in top deciles is better$-Lift

model giving high revenue customers in upper deciles is better

overall modeling objectivemaximize expected revenue saved through identification of high-value churnersChurn-Lift * $-Lift

Decile 1 (trg)0501001502002503003504000100200300400500600Churn-Lift$-LiftGPGALogisticOLS5 independent GA runs, aggregate the sets of non-dominated solutionsExperimental StudyNon-dominated models: Decile 1 (Training)

Experimental StudyNon-dominated models: Decile 1 (Test)Decile 1 (Test)0501001502002503003504000100200300400500Churn-Lift$-LiftGPGALogisticOLS

Experimental StudyNon-dominated models: Decile 7 (Test)GPGALogisticOLS

Chart5

131.444126.65666.6971421669136

133.836129.994

134.606136.077

134.596136.077

107.663132.357

137.061132.357

136.797136.133

134.813133.268

131.208135.15

136.571134.586

136.945126.387

137.061130.8

137.093133.839

137.004114.185

137.133134.547

133.155135.942

136.514133.789

137.025134.93

137.207133.984

136.958135.821

136.702135.821

136.807127.813

136.894131.768

136.272135.897

137.233126.873

131.595130.308

135.355136.04

136.113136.573

135.75124.796

136.13130.783

136.111129.207

135.48131.475

136.336132.573

136.576127.702

135.606131.403

135.719132.813

134.725124.377

135.726

136.531

134.449

136.233

136.478

135.665

133.47

135.2

GP

GA

Logistic

OLS

Churn-Lift

$-Lift

Decile 7 (Test)

Decile 1

GPParetoDMAX -- CHURN ExampleTrg_Tot-$:10079910.5Tst_Tot-$:10049453Logistic:455.2113.03447.07111.8min207.716498976213.39543057LogisticTrg514.51256

Trg_Tot-Resp:4789Tst_Tot-Resp:4874Min138.44243.9768132.1346.0013max822.5447956797.76600429LogisticTst499.82426

Decile 198Total SolutionsMax:472.332368.194464.711361.475Product of LiftsProdcut of Lifts

SizeResp-fit$-fitTrgNRespTrgRLiftTrg-$Trg$LiftTstNRespTstRLiftTst-$tst$LiftTrgRespLiftTrg$LiftTestRespLiftTest$LiftTrgTestTrgRespLiftTrg$LiftTestRespLiftTest$LiftTrgTest

40.4627270.0964932216462.72797264696.49352199451.169935213.993.0612462.72796.4935451.16993.0612446.501477745419.863285428Logistic:455.2113.03447.07111.8514.51256499.82426

40.3934020.1865181884393.4021880087.9186.5181869383.4631905040.4189.567393.402186.518383.463189.567733.76554236726.91930521OLS119367116361418.76

40.3313840.2482151587331.3842501982.2248.2151570322.1172476077.4246.389331.384248.215322.117246.389822.5447956793.66085513

40.363750.2196221742363.752213767.5219.6221737356.3812190189.7217.941363.75219.622356.381217.941798.875025776.70031521X1X2X3X4

40.2628940.3002071259262.8943026055.7300.2071216249.4873075597.2306.046262.894300.207249.487306.046789.22619058763.54498402BestGa Solution0.07160120.362166-0.1900620.200957

40.2086030.338122999208.6033408244.5338.122974199.8363409425.4339.265208.603338.122199.836339.265705.33263566677.9736054

40.2869070.2842891374286.9072865609.5284.2891335273.9022866414.2285.231286.907284.289273.902285.231815.64504123781.25341362

40.3236580.2483971550323.6582503816.5248.3971545316.9882474555.4246.238323.658248.397316.988246.238803.95676226780.54491144

40.4121950.1630211974412.1951643241.3163.0211948399.6721633018.3162.498412.195163.021399.672162.498671.96441095649.45900656

40.2441010.3180491169244.1013205907.8318.0491128231.4323197463.3318.173244.101318.049231.432318.173776.36078949736.35413736

40.2441010.3180491169244.1013205907.8318.0491128231.4323197463.3318.173244.101318.049231.432318.173776.36078949736.35413736

40.3082060.2622731476308.2062643690.4262.2731445296.4712653854.6264.08308.206262.273296.471264.08808.34112238782.9206168

40.1482560.365106710148.2563680231.4365.106693142.1833612045.1359.427148.256365.106142.183359.427541.29155136511.04409141

40.3230320.2514321547323.0322534414.2251.4321530313.9112514442250.207323.032251.432313.911250.207812.20581824785.42729577

40.2695760.2971121291269.5762994859.6297.1121246255.6423024311.3300.943269.576297.112255.642300.943800.94264512769.33670406

40.2808520.284551345280.8522868239284.551297266.1062885153.8287.096280.852284.55266.106287.096799.164366763.97968176

40.1967010.341179942196.7013439055.4341.179921188.9623392303.2337.561196.701341.179188.962337.561671.10250479637.86201682

40.1967010.341179942196.7013439055.4341.179921188.9623392303.2337.561196.701341.179188.962337.561671.10250479637.86201682

40.1891840.349335906189.1843521262.5349.335883181.1653456714.5343.97189.184349.335181.165343.97660.8859264623.1532505

40.254750.3066611220254.753091112.1306.6611180242.1013116521.3310.119254.75306.661242.101310.119781.2188975750.80120019

40.1937770.34661928193.7773493801346.61913187.323461889344.485193.777346.61187.32344.485671.6504597645.289302

40.1557740.363384746155.7743662882.2363.384738151.4163576562.2355.896155.774363.384151.416355.896566.05779216538.88348736

40.4572980.1127792190457.2981136802.9112.7792170445.221138334113.273457.298112.779445.22113.273515.73611142504.3140506

40.3604090.2204061726360.4092221672.4220.4061730354.9452215292.2220.439360.409220.406354.945220.439794.36306054782.43720855

40.3136350.2618351502313.6352639275261.8351486304.8832629568.4261.663313.635261.835304.883261.663821.20620225797.76600429

40.3343080.2443221601334.3082462747.8244.3221631334.6332389296.4237.754334.308244.322334.633237.754816.78799176795.60334282

40.4090620.1710151959409.0621723816.3171.0151958401.7231733230.4172.47409.062171.015401.723172.47699.5573793692.8516581

40.4355820.1411352086435.5821422625.3141.1352083427.371391629.8138.478435.582141.135427.37138.478614.7586557591.8134286

40.2328250.3234651115232.8253260495.9323.4651092224.0463221249.2320.54232.825323.465224.046320.54753.10738625718.1570484

40.3900610.1909071868390.0611924330.2190.9071873384.2841928570.7191.908390.061190.907384.284191.908744.65375327737.47173872

40.2775110.2871091329277.5112894030.3287.1091297266.1062890644.8287.642277.511287.109266.106287.642796.75905699765.43262052

40.3856760.1925171847385.6761940559.1192.5171820373.411963671.3195.401385.676192.517373.41195.401742.49186492729.6468741

40.3977870.1782281905397.7871796521.1178.2281922394.3371775199.3176.646397.787178.228394.337176.646708.96781436696.58053702

40.2100650.3364191006210.0653391069.1336.419998204.763340330.5332.389210.065336.419204.76332.389706.69857235680.5997164

40.1683020.35799806168.3023608509.2357.99776159.2123548982.6353.152168.302357.99159.212353.152602.5043298562.26036224

40.2937980.2775191407293.7982797363.1277.5191381283.342801615.7278.783293.798277.519283.34278.783815.34527162789.9037522

40.4387140.1388782101438.7141399877.9138.8782097430.2421352922.1134.626438.714138.878430.242134.626609.27722892579.21759492

40.2896220.2826141387289.6222848725.9282.6141351277.1852846465.4283.246289.622282.614277.185283.246818.51231908785.1154251

40.3631240.2202071739363.1242219666.4220.2071734355.7652203345.4219.25363.124220.207355.765219.25799.62446668780.0147625

40.4723320.0439772262472.332443281.943.97682261463.89462287.446.0013472.33243.9768463.8946.0013207.716498976213.39543057

40.4278560.1520992049427.8561533142152.0992048420.1891523788.9151.629427.856152.099420.189151.629650.76469744637.12837881

40.448110.1265292146448.111275396.4126.5292136438.2441242617.5123.65448.11126.529438.244123.65566.9891019541.888706

40.3499690.2315821676349.9692334322.6231.5821678344.2762299970.5228.865349.969231.582344.276228.865810.46520958787.9272674

40.2079770.339139996207.9773418487.9339.139988202.7083370795.1335.421207.977339.139202.708335.421705.33111803679.92520068

40.3061180.2679461466306.1182700874.4267.9461442295.8562694018.7268.076306.118267.946295.856268.076820.23093628793.11893056

40.3781580.2034141811378.1582050396203.41418183732023618.6201.366378.158203.414373201.366769.22631412751.09518

40.3925660.1884841880392.5661899897.8188.4841871383.8741930672192.117392.566188.484383.874192.117739.92409944737.48721258

40.4721240.0507012261472.124511057.550.70062265464.711507046.250.4551472.12450.7006464.71150.4551239.369700744234.470399761

40.1883480.35075902188.3483535529.3350.75883181.1653486933.7346.977188.348350.75181.165346.977660.63061628.60088205

40.3756530.206911799375.6532085637.2206.911780365.2032094396.2208.409375.653206.91365.203208.409777.2636223761.11592027

40.2198790.3288541053219.8793314819328.8541028210.9153290162.8327.397219.879328.854210.915327.397723.08088666690.52938255

40.1384420.368194663138.4423711358.9368.194644132.133632621.6361.475138.442368.194132.13361.475509.73513748477.6169175

40.216120.3356811035216.123383630.7335.6811015208.2483352712.6333.621216.12335.681208.248333.621725.4737772694.75906008

40.449990.1191312155449.991200824.8119.1312159442.9631198903.8119.3449.99119.131442.963119.3536.0775869528.454859

40.2301110.3240711102230.1113266609.4324.0711088223.2253219066.9320.323230.111324.071223.225320.323745.72301881715.04101675

40.1768640.35514847176.8643579782.3355.14815167.2143545114352.767176.864355.14167.214352.767628.1148096589.87581138

40.2273960.3249681089227.3963275645.7324.9681062217.8913285239.2326.907227.396324.968217.891326.907738.96423328712.30093137

40.1825020.35246874182.5023552769.9352.46870178.4983471877.4345.479182.502352.46178.498345.479643.2465492616.67310542

40.2253080.3271471079225.3083297615.4327.1471031211.5313320318.1330.398225.308327.147211.531330.398737.08836276698.89419338

40.2785550.2864331334278.5552887216.9286.4331301266.9272886292.7287.209278.555286.433266.927287.209797.87344315766.63836743

40.3662560.2140651754366.2562157756.1214.0651762361.512145411.6213.485366.256214.065361.51213.485784.0259064771.7696235

40.3842140.1988631840384.2142004518.5198.8631843378.1292002487.9199.263384.214198.863378.129199.263764.05948682753.47118927

40.3566510.2253871708356.6512271880.3225.3871703349.4052260538.2224.941356.651225.387349.405224.941803.84498937785.95510105

40.4702440.088032252470.244887331.588.02972255462.659872166.286.7874470.24488.0297462.65986.7874413.954382468401.529716966

40.4545830.1131352177454.5831140391.9113.1352171445.4251141127.8113.551454.583113.135445.425113.551514.29247705505.78454175

40.2090210.3367381001209.0213394290.3336.738976200.2463397092.3338.038209.021336.738200.246338.038703.85313498676.90757348

40.4240970.1555832031424.0971568257.8155.5832029416.2911548347.8154.073424.097155.583416.291154.073659.82283551641.39203243

40.3424510.2382341640342.4512401380.8238.2341627333.8122375080.8236.339342.451238.234333.812236.339815.83471534788.92794268

40.4698270.0886282250469.827893367.288.62852249461.428884393.488.0041469.82788.6285461.42888.0041416.400622695406.075558548

40.42890.1498532054428.91510509149.8532056421.831495566.1148.821428.9149.853421.83148.821642.719517627.7716243

40.2035920.339693975203.5923424076.2339.693943193.4763410432.2339.365203.592339.693193.476339.365691.58777256656.5898274

40.4704530.0857322253470.453864166.185.73152251461.838838633.583.4507470.45385.7315461.83883.4507403.326413695385.407043866

40.2031740.340821973203.1743435441.5340.821970199.0153407218.8339.045203.174340.821199.015339.045692.45965854674.75040675

40.4491540.1221852151449.1541231613.9122.1852147440.5011199956.7119.405449.154122.185440.501119.405548.7988149525.98021905

40.2743790.2921711314274.3792945059.3292.1711262258.9252985715.1297.102274.379292.171258.925297.102801.65586809769.2713535

40.2447280.3127451172244.7283152439.2312.7451132232.2533162132.7314.657244.728312.745232.253314.657765.3745836730.80032221

40.2484860.3114621190248.4863139510.4311.4621144234.7153170328.6315.473248.486311.462234.715315.473773.93946532740.46245195

40.196910.340822943196.913435451.8340.822910186.7053431169.6341.428196.91340.822186.705341.428671.1126002637.4631474

40.4583420.1126742195458.3421135748.3112.6742180447.2711119129.5111.362458.342112.674447.271111.362516.43226508498.08993102

40.1536860.364155736153.6863670650.2364.155714146.4923584970.4356.733153.686364.155146.492356.733559.6552533522.58530636

40.4032160.1721791931403.2161735549.2172.1791937397.4151714058.1170.562403.216172.179397.415170.562694.25327664677.8389723

40.3017330.2706911445301.7332728543.1270.6911428292.9832730513.7271.708301.733270.691292.983271.708816.76407503796.05824964

40.4197120.156122010419.7121573680.3156.122015413.4181579064.5157.129419.712156.12413.418157.129655.2543744649.59956922

40.370850.2118321776370.852135245.2211.8321781365.4082108272.6209.79370.85211.832365.408209.79785.578972766.5894432

40.3489250.2319351671348.9252337886.4231.9351667342.0192313301230.192348.925231.935342.019230.192809.27919875787.30037648

40.4679470.09082241467.947915255.390.79992237458.966911187.190.6703467.94790.7999458.96690.6703424.895408053416.145849098

40.2745880.287271315274.5882895651.5287.271295265.6962897764.2288.35274.588287.27265.696288.35788.8089476766.134416

40.3150970.2605951509315.0972626769.9260.5951507309.1922584967257.225315.097260.595309.192257.225821.12702715795.319122

40.3996660.1753871914399.6661767888.3175.3871924394.7481755484.2174.685399.666175.387394.748174.685700.96220742689.5655438

40.2165380.3326851037216.5383353438.7332.6851009207.0173344146.5332.769216.538332.685207.017332.769720.3894453688.88840073

40.1875130.350881898187.5133536851.6350.881879180.3453498551.2348.133187.513350.881180.345348.133657.94748953627.84045885

40.235540.3197431128235.543222984.8319.7431090223.6363198533.3318.279235.54319.743223.636318.279753.1226622711.78642444

40.2915010.2819011396291.5012841539.2281.9011350276.982845721.9283.172291.501281.901276.98283.172821.74423401784.3298056

40.1624560.359823778162.4563626987.6359.823755154.9043584791.9356.715162.456359.823154.904356.715584.55405288552.5658036

40.2597620.3023761244259.7623047922.7302.3761196245.3843077461.6306.232259.762302.376245.384306.232785.45794512751.44433088

40.2597620.3023761244259.7623047922.7302.3761196245.3843077461.6306.232259.762302.376245.384306.232785.45794512751.44433088

40.2585090.3034451238258.5093058700.5303.4451189243.9473082852306.768258.509303.445243.947306.768784.43263505748.35133296

40.2702030.2950161294270.2032973730.5295.0161250256.4633006773.1299.198270.203295.016256.463299.198797.14208248767.33216674

Decile 1

0

0

0

0

0

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0

0

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Decile 2

000

0

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GA

Logit

OLS

Churn-Lift

$-Lift

Decile 1 (Trg)

Decile 3

000

00

0

0

0

0

0

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0

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GA

Logit

OLS

Churn-Lift

$-Lift

Decile 1 (Test)

Decile 7

GPParetoDMAX -- CHURN ExampleTrg_Tot-$:10079910.5Tst_Tot-$:10049453Logistic:410.106494048971.8670092483403.36479277872.5681359646min353.816010045348.240158376

Trg_Tot-Resp:4789Tst_Tot-Resp:4874Min143.24586.8045136.02886.7752max563.7940533550.35101888



40.8051790.20993856402.5892115775.2104.953853395.2612128202.3105.886402.589104.95395.261105.886422.5171555418.52606246Logistic:410.106494048971.8670092483403.36479277872.5681359646294.7312720059292.7143112565

40.7567340.2613143624378.3672634017.9130.6573596368.8962685740.5133.626378.367130.657368.896133.626494.36297119492.94096896OLS108272293.76

40.8152020.1736093904407.6011749962.386.80453912401.3131744086.386.7752407.60186.8045401.31386.7752353.816010045348.240158376

40.7028610.3033823366351.433058060.8151.6913341342.7373073114.8152.9351.43151.691342.737152.9533.0876813524.044873X1X2X3X4

40.5654630.3958052708282.7313989676.4197.9022689275.8513967984.2197.423282.731197.902275.851197.423559.53030362544.59331973BestGa Solution1.453830.63928-0.1340520.352144

40.7264560.283173479363.2282854327.8141.5853457354.6372881006.6143.341363.228141.585354.637143.341514.2763638508.34022217

40.6228860.3583542983311.4433612177.4179.1772957303.3443536741.8175.967311.443179.177303.344175.967558.03422411533.78533648

40.4297350.4889122058214.8674928184.5244.4562042209.4794838609.1240.74214.867244.456209.479240.74525.25527352504.2997446

40.4696180.4627552249234.8094664527.4231.3772230228.7654566030.3227.178234.809231.377228.765227.178543.29401993519.7037517

40.6794740.3230073254339.7373255878161.5033191327.3493202498.6159.337339.737161.503327.349159.337548.68544711521.58807613

40.486740.4519652331243.374555769.3225.9832313237.2794520006.4224.888243.37225.983237.279224.888549.9748271533.61199752

40.5101270.4404632443255.0644439831.8220.2322410247.234431788.5220.499255.064220.232247.23220.499561.73254848545.1396777

40.6086870.3681852915304.3433711269.3184.0922903297.8053662946.6182.246304.343184.092297.805182.246560.27111556542.7377003

40.6086870.3681852915304.3433711269.3184.0922903297.8053662946.6182.246304.343184.092297.805182.246560.27111556542.7377003

40.5180620.4339732481259.0314374404.2216.9862451251.4364370190.7217.434259.031216.986251.436217.434562.06100566546.70735224

40.5095010.4411132440254.754446382220.5572412247.4354427292.6220.275254.75220.557247.435220.275561.8689575545.03744625

40.7080810.2977433391354.0413001223.3148.8723370345.7123013780.9149.948354.041148.872345.712149.948527.06791752518.38822976

40.6013780.3727982880300.6893757772.4186.3992841291.4443707193184.448300.689186.399291.444184.448560.48128911537.56262912

40.5627480.3980892695281.3744012696.8199.0442670273.9024001425.1199.087281.374199.044273.902199.087560.05806456545.30327474

40.2869070.5464091374143.4545507752.1273.2041336137.0545451291.2271.223143.454273.204137.054271.223391.92206616371.72197042

40.7059930.3007013381352.9963031037.5150.353358344.4813045181.2151.51352.996150.35344.481151.51530.729486521.9231631

40.5671330.3954642716283.5673986237.5197.7322671274.0053992114.5198.623283.567197.732274.005198.623560.70270044544.23695115

40.3789940.5119311815189.4975160213.9255.9651770181.5765074012252.452189.497255.965181.576252.452485.04599605458.39224352

40.4213820.493682018210.6914976248.5246.841995204.6574885772.9243.087210.691246.84204.657243.087520.0696644497.49456159

40.3766970.5149181804188.3485190330.2257.4591773181.8835101397.5253.815188.348257.459181.883253.815484.91887732461.64633645

40.286490.5468821372143.2455512525.1273.4411326136.0285457996.1271.557143.245273.441136.028271.557391.69056045369.39355596

40.2898310.54631388144.9155506651.7273.151350138.495450891.4271.203144.915273.15138.49271.203395.8353225375.5890347

40.6197540.3605412968309.8773634221180.272930300.5743575364.9177.889309.877180.27300.574177.889558.6152679534.68808286

40.3616620.5187591732180.8315229043.1259.3791708175.2155127098.6255.093180.831259.379175.215255.093469.03763949446.96119995

40.3424510.5300151640171.2265342500.1265.0071611165.2655255452.5261.48171.226265.007165.265261.48453.76088582432.134922

40.402380.4998821927201.195038762.4249.9411880192.864963969.5246.977201.19249.941192.86246.977502.8562979476.3198422

40.7811650.2391153741390.5832410255.5119.5573724382.0272452272122.01390.583119.557382.027122.01466.96931731466.1111427

40.5498020.4063452633274.9014095923.7203.1732624269.1834073871.4202.691274.901203.173269.183202.691558.52460873545.60971453

40.42180.4933012020210.94972430.3246.6511998204.9654885391.2243.068210.9246.651204.965243.068520.186959498.2043262

40.2935890.5450241406146.7955493793.2272.5121367140.2345444448.8270.883146.795272.512140.234270.883400.0339904379.87006622

40.3455840.5277981655172.7925320160.6263.8991633167.5225214547.7259.444172.792263.899167.522259.444455.99636008434.62577768

40.46920.4658682247234.64695906.8232.9342251230.9194633713.3230.546234.6232.934230.919230.546546.463164532.37451774

40.4554190.4759622181227.7094797655.2237.9812185224.1494682750.7232.985227.709237.981224.149232.985541.90415529522.23354765

40.7485910.2665253585374.2952686543.4133.2623565365.7162720570.6135.359374.295133.262365.716135.359498.7930029495.02952044

40.8135310.1975343896406.7661991127.298.76713904400.4921966409.497.8366406.76698.7671400.49297.8366401.750981986391.827756072

40.5295470.4238822536264.7734272695.4211.9412492255.6424283978.5213.145264.773211.941255.642213.145561.16254393544.8881409

40.7331380.2765593511366.5692787690.9138.283493358.332811224139.87366.569138.28358.33139.87506.8916132501.196171

40.7932760.227843799396.6382296606.7113.923790388.7982329018.8115.878396.638113.92388.798115.878451.8500096450.53134644

40.4840260.4551372318242.0134587740.7227.5692293235.2284541499.2225.958242.013227.569235.228225.958550.74656397531.51648424

40.6109840.3667712926305.4923697014.3183.3852906298.1123666578.6182.427305.492183.385298.112182.427560.2265042543.83677824

40.7738570.2456693706386.9282476326.2122.83536753772558458.1127.293386.928122.835377127.293475.2830088479.89461

40.6876170.3148223293343.8093173374.5157.4113271335.5563178360.5158.136343.809157.411335.556158.136541.19318499530.63483616

40.3683440.5184491764184.1725225921.9259.2251750179.5245162020.8256.831184.172259.225179.524256.831477.419867461.07328444

40.4048860.4965361939202.4435005034.7248.2681914196.3484935534245.562202.443248.268196.348245.562502.60118724482.15607576

40.4583420.4726312195229.1714764075.6236.3152200225.6874684327233.064229.171236.315225.687233.064541.56544865525.99514968

40.3904780.5073131870195.2395113672.2253.6571831187.8335032476.8250.386195.239253.657187.833250.386495.23739023470.30753538

40.3574860.5231811712178.7435273616.7261.591692173.5745221403.2259.785178.743261.59173.574259.785467.5738137450.9192159

40.3531010.5250321691176.555292274.2262.5161654169.6765250099.9261.213176.55262.516169.676261.213463.471998443.21576988

40.6517020.33633121325.8513389874.9168.153108318.8353363936.3167.369325.851168.15318.835167.369547.9184565533.63095115

40.7193570.2888993445359.6782912072144.4493421350.9442957761.3147.16359.678144.449350.944147.16519.55127422516.4491904

40.7790770.2393073731389.5392412193.8119.6543704379.9752507622.9124.764389.539119.654379.975124.764466.09899506474.072009

40.3067450.5407261469153.3725450474.2270.3631441147.8255397593.6268.552153.372270.363147.825268.552414.66114036396.986994

40.527250.4256592525263.6254290602.8212.8292479254.3094293979.4213.642263.625212.829254.309213.642561.07045125543.31083378

40.6627690.3293383174331.3843319693164.6693143322.4253300011.5164.189331.384164.669322.425164.189545.68671896529.38638325

40.7886820.2341643777394.3412360347.8117.0823755385.2072405689119.693394.341117.082385.207119.693461.70232962461.06581451

40.4000840.5050751916200.0425091113.2252.5381872192.0394999249.9248.732200.042252.538192.039248.732505.18206596477.66244548

40.5105450.4388052445255.2724423115.8219.4032427248.9744395893.3218.713255.272219.403248.974218.713560.07442616544.53850462

40.7675920.2517033676383.7962537143.6125.8513655374.9492579095.4128.32383.796125.851374.949128.32483.01110396481.1345568

40.7272920.2797783483363.6462820136.5139.8893463355.2522856643.7142.129363.646139.889355.252142.129508.70075294504.91611508

40.6418880.3443143074320.9443470650.8172.1573067314.6293415537.9169.937320.944172.157314.629169.937552.52756208534.67108373

40.7621630.2545313650381.0822565650.1127.2663635372.8972597339.9129.228381.082127.266372.897129.228484.98781812481.88733516

40.5445810.4125992608272.2914158962.7206.32564263.0284187030.7208.321272.291206.3263.028208.321561.736333547.94255988

40.5727710.391782743286.3853949111.6195.892712278.2113939967.5196.029286.385195.89278.211196.029560.9995765545.37424119

40.6815620.3185813264340.7813211270159.2913262334.6333191736.9158.802340.781159.291334.633158.802542.83346271531.40389666

40.5775740.3892672766288.7873923773.5194.6332748281.9043909182.5194.497288.787194.633281.904194.497562.07480171548.29482288

40.4917520.4489572355245.8764525445.2224.4782330239.0234487862.8223.289245.876224.478239.023223.289551.93752728533.71206647

40.599290.3763082870299.6453793147.1188.1542836290.9313730910.4185.628299.645188.154290.931185.628563.7940533540.04939668

40.4572980.4732442190228.6494770258.6236.6222188224.4564688269.7233.26228.649236.622224.456233.26541.03383678523.5660656

40.5999160.3755612873299.9583785625.2187.7812841291.4443721615.6185.165299.958187.781291.444185.165563.26413198539.6522826

40.650240.340713114325.123434328.8170.3553107318.7323374592.1167.899325.12170.355318.732167.899553.858176535.14784068

40.534350.4199482559267.1754233041209.9742507257.1814252401.8211.574267.175209.974257.181211.574560.9980345544.12812894

40.3856760.5077671847192.8385118248.4253.8841810185.6795026658.5250.096192.838253.884185.679250.096489.58482792464.37575184

40.3783670.5138771812189.1845179836.6256.9391781182.7045109972.8254.241189.184256.939182.704254.241486.08747776464.50847664

40.8103990.2025913881405.1992042098.8101.2953873397.3122054429.6102.216405.199101.295397.312102.216410.44632705406.11643392

40.8070580.2066653865403.5292083165.8103.3333856395.5682102030104.584403.529103.333395.568104.584416.97862157413.70083712

40.3217790.5375911541160.895418873.5268.7961504154.2885356773.6266.521160.89268.796154.288266.521432.4658844411.20992048

40.3217790.5375911541160.895418873.5268.7961504154.2885356773.6266.521160.89268.796154.288266.521432.4658844411.20992048

40.6911670.3143363310345.5843168480.8157.1683287337.1973151004.4156.775345.584157.168337.197156.775543.14746112528.64059675

40.6368760.3463783050318.4383491457.9173.1893024310.2173438036.1171.056318.438173.189310.217171.056551.49958782530.64479152

40.611610.3620492929305.8053649424.1181.0252918299.3433589497178.592305.805181.025299.343178.592553.58350125534.60265056

40.8018380.219463840400.9192212139109.733838393.7222199611.4109.439400.919109.73393.722109.439439.9284187430.88541958

40.6692420.3254443205334.6213280446.8162.7223193327.5543227137160.563334.621162.722327.554160.563544.50198362525.93052902

40.7216540.2861733456360.8272884595143.0863440352.8932910096.1144.789360.827143.086352.893144.789516.29292122510.95024577

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40.5230740.4295982505261.5374330308.8214.7992465252.8724332315.6215.55261.537214.799252.872215.55561.77886063545.065596

40.6437670.3429123083321.8833456525.8171.4563070314.9363425253.5170.42321.883171.456314.936170.42551.88771648536.7139312

40.3361870.5333961610168.0945376587.3266.6981575161.5725309485.3264.168168.094266.698161.572264.168448.30333612426.82152096

40.3178120.5394851522158.9065437960.5269.7421473151.1085388015.4268.075158.906269.742151.108268.075428.63622252405.082771

40.4946750.4471072369247.3384506803223.5542351241.1784486948.8223.243247.338223.554241.178223.243552.93399252538.41300254

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40.6588010.3319753155329.4013346276.6165.9873121320.1683324005.3165.382329.401165.987320.168165.382546.76283787529.50024176

40.637920.345963055318.963487247.8172.983059313.8083444127.4171.359318.96172.98313.808171.359551.737008537.73825072

40.5579450.401512672278.9734047188.5200.7552642271.034067300.4202.364278.973200.755271.03202.364560.05224615548.4671492

40.5873880.3826822813293.6943857403.8191.3412796286.8283833530.9190.733293.694191.341286.828190.733561.95703654547.07564924

40.6299850.3518533017314.9933546648.3175.9273015309.2943506935174.484314.993175.927309.294174.484554.15773511539.66854296

40.5811230.3854922783290.5623885724192.7462758282.933861198.7192.11290.562192.746282.93192.11560.04663252543.536823

40.5859260.3841012806292.9633871702.7192.052795286.7253845645.9191.336292.963192.05286.725191.336562.6354415548.608146

40.5763210.390332760288.163934493.2195.1652732280.2633932261195.646288.16195.165280.263195.646562.387464548.32334898

40.321570.5382251540160.7855425256269.1121498153.6735377987.6267.576160.785269.112153.673267.576432.6917292411.19206648

40.557110.4043562668278.5554075873.7202.1782641270.9274078309.7202.912278.555202.178270.927202.912563.1769279549.74339424

40.4838170.4570592317241.9094607112.5228.5292313237.2794546433.4226.203241.909228.529237.279226.203552.83221861536.73221637

40.5896850.3787882824294.8423818144.9189.3942813288.5723785051.6188.321294.842189.394288.572188.321558.41305748543.44167612

40.5896850.3787882824294.8423818144.9189.3942813288.5723785051.6188.321294.842189.394288.572188.321558.41305748543.44167612

40.5604510.3993972684280.2264025888.8199.6992663273.1844025181.2200.269280.226199.699273.184200.269559.60851974547.10286496

40.5460430.4114792615273.0224147671.7205.742587265.3884168034.2207.376273.022205.74265.388207.376561.7154628550.35101888

Decile 7

00

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

GA

Logistic

Churn-Lift

$-Lift

Churn - Decile 2 (Trg)

GPDecile1

000

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

GA

Logit

OLS

Churn-Lift

$-Lift

Decile 2 (Test)

GPDecile2





40.5926080.603242838197.5366080606.2201.082832193.6815967507.1197.938197.536201.08193.681197.938397.2053888383.36829778Logistic:297.55690123256.4006862115295.992340309157.4209688998167.8241341646169.9616696748

40.8651080.444574143288.3694481227148.194158284.3664435166.4147.111288.369148.19284.366147.111427.3340211418.33366626OLS100223223

40.894550.4018964284298.1834051073.9133.9654281292.7784003203.5132.783298.183133.965292.778132.783399.46085595388.75941174

40.7178950.5267813438239.2985309902.4175.5943440235.2625216805.8173.038239.298175.594235.262173.038420.19293012407.09265956X1X2X3X4

40.8843180.4143864235294.7734176974138.1294251290.7264118600.8136.611294.773138.129290.726136.611407.16699717397.16369586BestGa Solution2.24850.780813-0.441880.672331

40.776780.4973893720258.9275013635.4165.7963739255.7114926622.7163.413258.927165.796255.711163.413429.29060892417.86501643

40.9164750.3670574389305.4923699899.7122.3524417302.0793669436.1121.713305.492122.352302.079121.713373.77557184367.66941327

40.8135310.476043896271.1774798437.7158.683930268.7734718959.9156.525271.177158.68268.773156.525430.3036636420.69693825

40.9294220.2874934451309.8072897901.295.83094530309.8072936651.397.4067309.80795.8309309.80797.4067296.890836363301.772775069

40.9189810.3552414400306.2573582568.5118.4724434303.2423578992.1118.713306.257118.472303.242118.713362.82879304359.98767546

40.5520990.6225192644184.0336274932.9207.5062614178.7726167388.7204.568184.033207.506178.772204.568381.87951698365.71030496

40.5520990.6225192644184.0336274932.9207.5062614178.7726167388.7204.568184.033207.506178.772204.568381.87951698365.71030496

40.6005430.5944832876200.1815992330.5198.1612903198.5365834623.8193.53200.181198.161198.536193.53396.68067141384.2267208

40.6387550.5704643059212.9185750225.8190.1553069209.8895603093.3185.851212.918190.155209.889185.851404.8742229390.08080539

40.5028190.6382692408167.6066433695.4212.7562405164.4786321133209.668167.606212.756164.478209.668356.59182136344.85773304

40.7972440.4841323818265.7484880002.6161.3773846263.0284789073.1158.85265.748161.377263.028158.85428.85614996417.819978

40.6055540.5893142900201.8515940228196.4382938200.935799559.6192.367201.851196.438200.93192.367396.51206738386.5230131

40.4856960.6508892326161.8996560907.6216.9632294156.8876493759.7215.393161.899216.963156.887215.393351.26092737337.92361591

40.9047820.3917234333301.5943948528130.5744366298.5913898354.3129.306301.594130.574298.591129.306393.80334956386.09607846

40.7659220.5046193668255.3075086515.6168.2063684251.9494984951.5165.347255.307168.206251.949165.347429.44169242416.59011303

40.915640.368214385305.2133711518.9122.7374406301.3273693749.1122.519305.213122.737301.327122.519374.60927981369.18282713

40.7350180.5179213520245.0065220599.6172.643517240.5285111750.4169.553245.006172.64240.528169.553422.9783584407.82243984

40.8617670.4460974127287.2564496615148.6994125282.1094436566.7147.158287.256148.699282.109147.158427.14679944415.14596222

40.6809350.5485623261226.9785529454.3182.8543276224.0465407653.9179.368226.978182.854224.046179.368415.03835212401.86682928

40.8745040.4330114188291.5014364715.8144.3374208287.7864337834.5143.883291.501144.337287.786143.883420.74379837414.07513038

40.5268320.6324012523175.6116374545.3210.82486170.0186293702.7208.758175.611210.8170.018208.758370.187988354.92617644

40.8433910.4593324039281.134630347.6153.1214060277.6644551472.4150.969281.13153.121277.664150.969430.4690673419.18656416

40.8037170.4812813849267.9064851267.7160.4273898266.5854764593.7158.038267.906160.427266.585158.038429.79355862421.3056023

40.6299850.5736193017209.9955782025.8191.2063076210.3685701497.9189.115209.995191.206210.368189.115401.5230397397.8374432

40.4343290.6630872080144.7766683859221.0292063141.0896635719.2220.102144.776221.029141.089220.102319.99694504310.53971078

40.8816040.4181014222293.8684214424.6139.3674240289.9744160141.8137.989293.868139.367289.974137.989409.55501556400.13222286

40.6245560.5776112991208.1855822268.9192.5373014206.1285755766.5190.915208.185192.537206.128190.915400.83315345393.5292712

40.703070.5364533367234.3575407400.6178.8183360229.7915291967.8175.531234.357178.818229.791175.531419.07250026403.35444021

40.6370850.5727943051212.3625773711.9190.9313052208.7275663370.5187.85212.362190.931208.727187.85405.46489022392.0936695

40.878680.4224364208292.8934258114.6140.8124243290.1794221910.7140.038292.893140.812290.179140.038412.42849116406.36086802

40.662560.5586293173220.8535630926.5186.213191218.2335507357.2182.675220.853186.21218.233182.675411.2503713398.65713275

40.8285650.4675693968276.1884713050.9155.8564008274.1084636364.4153.785276.188155.856274.108153.785430.45556928421.5369878

40.7327210.5212723509244.245254379.1173.7573537241.8965108041.7169.43244.24173.757241.896169.43424.3840968409.8443928

40.9214870.3389714413307.1623416802.2112.994457304.8153435866.9113.965307.162112.99304.815113.965347.0623438347.38241475

40.6072250.5883882908202.4085930898.7196.1292912199.1525811492.8192.763202.408196.129199.152192.763396.98078632383.89136976

40.5859260.6053692806195.3096102064201.792775189.7835980820.6198.38195.309201.79189.783198.38394.1140311376.4915154

40.7080810.5330543391236.0275373133.9177.6853401232.5955275873.3174.997236.027177.685232.595174.997419.38457495407.03427215

40.4650240.6558182227155.0086610584.7218.6062177148.8856533419.8216.709155.008218.606148.885216.709338.85678848322.64719465

40.5619130.6171632691187.3046220946.4205.7212660181.9186113133.8202.768187.304205.721181.918202.768385.32366184368.87149024

40.8935060.4037594279297.8354069856.8134.5864320295.4454064145.8134.805297.835134.586295.445134.805400.8442131398.27463225

40.8448530.4555374046281.6184591768.6151.8464061277.7324581317.3151.959281.618151.846277.732151.959427.62566828422.03876988

40.6890790.5446533300229.6935490049.8181.5513307226.1665376151.5178.323229.693181.551226.166178.323417.00993843403.30599618

40.908540.3823974351302.8473854530.3127.4664405301.2583794256.6125.853302.847127.466301.258125.853386.02695702379.14223074

40.8053870.4805033857268.4624843430.9160.1683878265.2174759589.9157.872268.462160.168265.217157.872429.99021616418.70338224

40.4013360.6732841922133.7796786640.8224.4281910130.6256717232.6222.806133.779224.428130.625222.806300.23753412291.0403375

40.3877640.6755431857129.2556809418225.1811851126.596738366223.507129.255225.181126.59223.507291.05770155282.9375113

40.4240970.6694412031141.3666747900.8223.1472004137.0546687540.1221.821141.366223.147137.054221.821315.45398802304.01455334

40.3967430.6746411900132.2486800324.2224.881878128.4376731583223.282132.248224.88128.437223.282297.3993024286.77670234

40.4295260.666912057143.1756722390.1222.3032048140.0636651632.8220.63143.175222.303140.063220.63318.28232025309.0209969

40.3693880.6770791769123.1296824894.8225.6931754119.9566748832.9223.854123.129225.693119.956223.854277.89353397268.52630424

40.8479850.454034061282.6624576579.7151.3434081279.14546008.6150.788282.662151.343279.1150.788427.78915066420.849308

40.3819170.676781829127.3066821877.2225.5931806123.5136750902.7223.923127.306225.593123.513223.923287.19342458276.57401499

40.9074960.3871684346302.4993902621.3129.0564386299.9593850521.3127.719302.499129.056299.959127.719390.39310944383.10463521

40.8749220.4290164190291.6414324441.5143.0054214288.1964283456.3142.079291.641143.005288.196142.079417.06121205409.46599484

40.827730.46963964275.914733524156.5333995273.2184637687.5153.829275.91156.533273.218153.829431.8902003420.28851722

40.5946960.6016272848198.2326064342.6200.5422823193.0655944177.8197.164198.232200.542193.065197.164397.53841744380.6546766

40.6844850.5478263278228.1625522033.6182.6093297225.4825412018.5179.513228.162182.609225.482179.513416.64434658404.76950266

40.6585930.5600933154219.5315645688.3186.6983193218.375545001.1183.924219.531186.698218.37183.924409.85998638401.6348388

40.7460850.5140073573248.6955181144.6171.3363578244.75095779.2169.023248.695171.336244.7169.023426.1040652413.599281

40.5387350.6273362580179.5786323495.5209.1122552174.5326210251.2205.99179.578209.112174.532205.99375.51914736359.5184668

40.7193570.5262513445239.7865304559.8175.4173429234.515204829.2172.641239.786175.417234.51172.641420.62540762404.8604091

40.5700560.6145842730190.0196194955.8204.8612706185.0646075356.9201.515190.019204.861185.064201.515389.27482359372.9317196

40.8571730.4482784105285.7244518597.9149.4264115281.4254477246.4148.507285.724149.426281.425148.507426.94594424417.93582475

40.5982460.5992172865199.4156040052.4199.7392849194.8435915531.5196.214199.415199.739194.843196.214398.30952685382.30924402

40.7815830.4933813743260.5284973241.2164.463758257.014888701.3162.155260.528164.46257.01162.155428.4643488416.7545655

40.7815830.4933813743260.5284973241.2164.463758257.014888701.3162.155260.528164.46257.01162.155428.4643488416.7545655

40.6228860.5788092983207.6295834343.1192.9362999205.1025771595.2191.44207.629192.936205.102191.44400.59108744392.6472688

40.6243470.5780762990208.1165826955.9192.6923005205.5125759155.4191.027208.116192.692205.512191.027401.02288272392.58340824

40.8005850.4838233834266.8624876887.5161.2743867264.4654795969159.079266.862161.274264.465159.079430.37902188420.70827735

40.855920.451344099285.3074549463.6150.4474100280.3994511138.8149.631285.307150.447280.399149.631429.23582229419.56382769

40.855920.451344099285.3074549463.6150.4474100280.3994511138.8149.631285.307150.447280.399149.631429.23582229419.56382769

40.78910.4892063779263.0334931152.3163.0693815260.9084863065.9161.304263.033163.069260.908161.304428.92528277420.85504032

40.78910.4892063779263.0334931152.3163.0693815260.9084863065.9161.304263.033163.069260.908161.304428.92528277420.85504032

40.8248070.4702773950274.9364740350.5156.7593982272.3294673909155.03274.936156.759272.329155.03430.98692424422.1916487

40.8062230.4794973861268.7414833291.2159.8323885265.6964737919.2157.153268.741159.832265.696157.153429.53411512417.54923488

40.4792230.6527182295159.7416579341.5217.5732256154.2886497769.3215.526159.741217.573154.288215.526347.55328593332.53075488

40.4700350.6544572251156.6786596871.7218.1522215151.4846553244.2217.367156.678218.152151.484217.367341.79619056329.27622628

40.8310710.4648593980277.0244685734.4154.9534015274.5864626267.7153.45277.024154.953274.586153.45429.25699872421.352217

40.9060350.389274339302.0123923808.9129.7574369298.7963896225.3129.235302.012129.757298.796129.235391.88171084386.1490106

40.8701190.4386764167290.044421813.4146.2254192286.6914371574145.002290.04146.225286.691145.002424.11099415.70768382

40.5406140.6255742589180.2056305726.1208.5252560175.0796223169206.418180.205208.525175.079206.418375.77247625361.39457022

40.7110040.5275293405237.0015317449.4175.8433421233.9635212773172.904237.001175.843233.963172.904416.74966843404.53138552

40.7832530.4921733751261.0844961060.6164.0583771257.8994872730.6161.625261.084164.058257.899161.625428.32918872416.82925875

40.8103990.4783753881270.1334821978159.4583920268.0894740365.5157.235270.133159.458268.089157.235430.74867914421.52973915

40.6210060.5822012974207.0025868535.9194.0672989204.4185732321.1190.137207.002194.067204.418190.137401.72257134388.67425266

40.6514930.5641693120217.1645686769.6188.0563145215.0875547221.1183.997217.164188.056215.087183.997408.38993184395.75362739

40.4527040.6613322168150.9016666170.9220.4442121145.0556588065.2218.522150.901220.444145.055218.522332.65220044316.9770871

40.5182710.6359322482172.7576410141.1211.9772445167.2146349501.6210.609172.757211.977167.214210.609366.20510589352.16773326

40.8768010.4257564199292.2674291583.3141.9194230289.294222423.4140.055292.267141.919289.29140.055414.78240373405.1651095

40.6297770.57543016209.9265799980.6191.83041207.9745662578.1187.824209.926191.8207.974187.824402.638068390.62508576

40.4890370.6491752342163.0126543620.9216.3922300157.2976469159.9214.578163.012216.392157.297214.578352.74492704337.52475666

40.4128210.6711671977137.6076765298.5223.7221943132.8826691949.9221.967137.607223.722132.882221.967307.85713254294.95418894

40.543120.6244612601181.046294514.3208.1542584176.726196409205.531181.04208.154176.72205.531376.8420016363.2143832

40.7709330.500153692256.9785041467.9166.7173706253.4544959725.8164.511256.978166.717253.454164.511428.42601226416.95970994

40.4564630.6594842186152.1546647535.6219.8282163147.9286596149.6218.79152.154219.828147.928218.79334.47709512323.6516712

40.7588220.5079923634252.9415120516.3169.3313642249.0775051042.6167.54252.941169.331249.077167.54428.30752471417.3036058

40.7951560.4866353808265.0524904653.5162.1923831262.0024809998159.544265.052162.192262.002159.544429.89313984418.00847088

40.7698890.502673687256.635066864.7167.5573690252.3594967322.4164.763256.63167.557252.359164.763430.0015291415.79425917

40.5199420.6353642490173.3146404408211.7882443167.0776333814.4210.088173.314211.788167.077210.088367.05825432351.00872776

40.4986430.6465712388166.2146517376215.5242349160.6486449617.9213.929166.214215.524160.648213.929358.23106136343.67265992

40.4055130.6721181942135.1716774887.9224.0391916131.0356702085.8222.304135.171224.039131.035222.304302.83575669291.2960464

GPDecile2

0202.21233445810

0159.3966368385

0169.2761723099

0193.9136000596

0135.0805809899

0189.9225097286

0216.7218614358

0149.2852772188

0143.7306677144

0169.3407264545

0211.9365742384

0212.2187427491

0181.2669732203

080.1586912238

0180.39204151

0117.3680857583

0189.6783144387

0198.8181574959

0161.7123286958

0203.0877622045

0192.7106826329

0202.4791456895

0196.2333527994

0198.7862722921

0202.5879231104

0203.9203291206

0204.0551219841

0202.8792550622

0198.8832605872

0203.0459000603

0204.1658736289

0202.2298279996

0209.7387967879

0161.525468571

0175.1552886639

0153.4650762359

0178.9125541674

0162.2982730518

0105.090361004

0185.1216238478

0213.4075727491

0196.0353252475

0204.4847884975

0208.7568436248

0200.7262531415

0213.4620672806

0155.9771984087

0150.4860484624

0195.0413911579

0131.3420590391

0186.1543115884

0164.6406913368

0139.5247077508

0160.9366472054

0139.5009046294

0179.7657594943

0187.3098774042

0139.4989171779

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

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0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

GA

GP

Logistic

Churn-Lift

$-Lift


GPDecile3

000

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

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0

0

0

0

0

0

0

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0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

GA

Logit

OLS

Churn-Lift

$-Lift

Decile 3 (Test)

GPDecile7





40.9693050.88984642138.4728969101.1127.1144722138.4028909758126.656138.472127.114138.402126.656176.01729808175.29443712Logistic:137.994809533866.1767269346137.786505656866.697142166991.32044828991.8996615648

40.933180.9107264469133.3119180038.4130.1044509132.1599144549.5129.994133.311130.104132.159129.994173.44294344171.79877046OLS92136125.12

40.7857590.9543383763112.2519619638.1136.3343811111.7019572491.2136.077112.251136.334111.701136.077153.03627834151.99936977

40.7857590.9543383763112.2519619638.1136.3343811111.7019572491.2136.077112.251136.334111.701136.077153.03627834151.99936977X1X2X3X4

40.8955940.9269834289127.9429343909.9132.4264370128.0859310806.3132.357127.942132.426128.085132.357169.42847292169.52946345BestGa Solution1.540310.283195-0.246871.50959

40.8955940.9269834289127.9429343909.9132.4264370128.0859310806.3132.357127.942132.426128.085132.357169.42847292169.52946345

40.7828360.9544143749111.8349620410.3136.3453792111.1449576423.6136.133111.834136.345111.144136.133152.4800673151.30366152

40.8824390.9332674226126.0639407243133.3244288125.6819374882133.268126.063133.324125.681133.268168.07223412167.49255508

40.8141570.9469263899116.3089544926.6135.2753957115.989507275.9135.15116.308135.275115.98135.15157.335647156.74697

40.8477760.9431754060121.1119507116.7134.7394129121.0219467630.7134.586121.111134.739121.021134.586163.18375029162.87732306

40.9732720.886114661139.0398931910.7126.5874734138.7548890865.4126.387139.039126.587138.754126.387176.00529893175.36701798

40.9292130.9161474450132.7459234682.9130.8784497131.8079201256.1130.8132.745130.878131.807130.8173.7340011172.403556

40.8577990.9380354108122.5439455307.1134.0054203123.199415055.7133.839122.543134.005123.19133.839164.21374715164.8762641

40.9791190.8058514689139.8748122907.9115.1224761139.5458032473.5114.185139.874115.122139.545114.185161.02574628159.33945825

40.8486110.9430964064121.239506323.2134.7284131121.089464882134.547121.23134.728121.08134.547163.3307544162.9095076

40.7870120.9529543769112.439605695.4136.1363801111.4079563008.8135.942112.43136.136111.407135.942153.0577048151.44890394

40.8586340.9374744112122.6629449658.9133.9254205123.2499411538.1133.789122.662133.925123.249133.789164.2750835164.89360461

40.8227190.946593940117.5319541545.5135.2274111120.4949491833.3134.93117.531135.227120.494134.93158.93364537162.5825542

40.8565460.9386384102122.3649461391.9134.0914176122.3999425243.3133.984122.364134.091122.399133.984164.07911124163.99507616

40.78910.9525863779112.7299601978.1136.0843815111.8189554472.2135.821112.729136.084111.818135.821153.40613236151.87232578

40.78910.9525863779112.7299601978.1136.0843815111.8189554472.2135.821112.729136.084111.818135.821153.40613236151.87232578

40.9496760.8966244548135.6689037887128.0894608135.0618991135127.813135.668128.089135.061127.813173.77578452172.62551593

40.9049910.9230934334129.2849304691.5131.874402129.0239269398.3131.768129.284131.87129.023131.768170.4868108170.01102664

40.7886820.9528023777112.6699604162.8136.1153818111.9069559867.6135.897112.669136.115111.906135.897153.35940935152.07689682

40.9720190.8894784655138.868965856.9127.0684735138.7838925005.6126.873138.86127.068138.783126.873176.4466248176.07815559

40.931510.9123594461133.0739196501.7130.3374520132.4819166682.3130.308133.073130.337132.481130.308173.44335601172.63334148

40.7690540.9546863683109.8659623152.9136.3843715108.8879569926.5136.04109.865136.384108.887136.04149.8382816148.1298748

40.7460850.9580953573106.5849657512.8136.8713623106.199607354.7136.573106.584136.871106.19136.573145.88258664145.0268687

40.9768220.8768364678139.5468838426125.2624746139.1058778914.8124.796139.546125.262139.105124.796174.79811052173.5974758

40.9290040.9166034449132.7159239274.7130.9434494131.7199200112.3130.783132.715130.943131.719130.783173.78100245172.26605977

40.9488410.9044754544135.5499117025.9129.2114589134.5049089205.1129.207135.549129.211134.504129.207175.14421839173.78858328

40.9114640.9209844365130.2099283431.9131.5694407129.1699248791.8131.475130.209131.569129.169131.475171.31467921169.82494275

40.8901650.9280334263127.1669354492.7132.5764335127.0599326038.1132.573127.166132.576127.059132.573168.59159616168.44592807

40.950720.8965324553135.8179036959.8128.0764595134.688983355.6127.702135.817128.076134.68127.702173.94898092171.9890536

40.9177280.9209424395131.1049283015.2131.5634445130.2839243708.5131.403131.104131.563130.283131.403172.48435552171.19577049

40.8847360.9303664237126.3919378005.3132.9094323126.7079342855.8132.813126.391132.909126.707132.813167.98501419168.28336791

40.9778660.8713574683139.6958783197.3124.484750139.2238749462.5124.377139.695124.48139.223124.377173.892336173.16139071

40.7897260.9513353782112.8189589374.6135.9053818111.9069547808.1135.726112.818135.905111.906135.726153.3253029151.88553756

40.7525580.9567393604107.5089643848.1136.6773656107.1589604430.4136.531107.508136.677107.158136.531146.93870916146.30388898

40.8561290.9416334100122.3049491574134.5194162121.9889457972134.449122.304134.519121.988134.449164.52211776164.01164612

40.766340.9552793670109.4779629123.3136.4683702108.5069583478.6136.233109.477136.468108.506136.233149.40107236147.82097898

40.7554810.9562243618107.9269638651.9136.6033666107.4519600678.9136.478107.926136.603107.451136.478147.43015378146.64697578

40.7995410.9511673829114.229587675.6135.8813869113.4019543484.5135.665114.22135.881113.401135.665155.2032782153.84546665

40.8730420.9355934181124.729430689.1133.6564240124.2759389087.7133.47124.72133.656124.275133.47166.6957632165.8698425

40.804970.9483313855114.9969559092.1135.4763911114.6329510794.5135.2114.996135.476114.632135.2155.79198096154.982464

GPDecile7

0129.6492690656

0132.2474242207

0132.7099113203

0135.9599741911

0133.9045576985

0135.9875254561

0134.3880781481

0134.7183106721

0135.9560810159

0135.6114733643

0134.4086863243

0135.9573409478

0134.5793213428

0135.9571807989

0135.253722172

0135.7071233066

0127.0901562072

0130.3607067883

0132.752931827

0136.1268279968

0134.4812266509

0135.8285671286

0132.6596132546

0132.7483356977

0135.8176373264

0135.3050732515

0135.2895884202

0135.3695735408

0135.2896847929

0134.4493159367

0134.9893689178

0134.2282907316

0129.6753520636

0135.7922501962

0129.5962980737

0135.6088273658

0135.8167472958

0134.3503879042

0134.2475213446

0134.3846739229

0132.464149501

0135.9229387149

0

0

0

GA

GP

Churn-Lift

$-Lift


000

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

0

GA

Logit

OLS

Churn-Lift

$-Lift

Decile 7 (Test)

GP (pop=200, maxcreate=8, maxcross=15)

Max901.74015232881.4466608

Decile 195Total SolutionsMax:481.311378.412475.174372.728Product of Lifts

SizeResp-fit$-fitTrgNRespTrgRLiftTrg-$Trg$LiftTstNRespTstRLiftTst-$tst$LiftTrgRespLiftTrg$LiftTestRespLiftTest$LiftTrgTest

360.4195030.180552009419.5031819928.6180.551993408.9041876795.9186.756419.503180.55408.904186.756757.4126665763.65275424

590.4491540.1309052151449.1541319506.8130.9052150441.1161309084.5130.264449.154130.905441.116130.264587.9650437574.61534624

250.3792020.2269971816379.2022288111.6226.9971783365.8192315364.9230.397379.202226.997365.819230.397860.77716394842.83600143

140.4681560.1037722242468.1561046012.8103.7722239459.3761021254.9101.623468.156103.772459.376101.623485.81484432466.83167248

640.2770930.3054561327277.0933078973.3305.4561297266.1063052292.7303.727277.093305.456266.106303.727846.39719408808.23577062

320.1710170.360184819171.0173630624.3360.184798163.7263580142356.252171.017360.184163.726356.252615.97587128583.27714952

420.1754020.357319840175.4023601745357.319831170.4973562332.5354.48175.402357.319170.497354.48626.74467238604.3777656

200.1674670.361762802167.4673646530361.762781160.2383608318359.056167.467361.762160.238359.056605.83196854575.34415328

460.2631030.318351260263.1033208944318.351226251.5393186453.5317.077263.103318.35251.539317.077837.5884005797.57231503

220.1315510.367164630131.5513700981.3367.164610125.1543621460.6360.364131.551367.164125.154360.364483.00791364451.00996056

240.1524330.36704730152.4333699729.2367.04723148.3383638664.7362.076152.433367.04148.338362.076559.4900832537.09629688

500.2543330.3185251218254.3333210704.2318.5251179241.8963203101.2318.734254.333318.525241.896318.734810.11418825771.00479664

460.1188140.375637569118.8143786383.2375.637550112.8443702560.1368.434118.814375.637112.844368.434446.30934518415.75566296

930.20380.343738976203.83464850.9343.738944193.6813431313.1341.443203.8343.738193.681341.443700.538044661.31021683

130.1797870.356469861179.7873593171.1356.469848173.9843568593.2355.103179.787356.469173.984355.103640.88492103617.82240352

240.253080.3195431212253.083220963.6319.5431160237.9983188369.2317.268253.08319.543237.998317.268808.6994244755.09149464

640.1526410.364579731152.6413674923.3364.579700143.6193638152.6362.025152.641364.579143.619362.025556.49703139519.93668475

710.1760280.356552843176.0283594009.1356.552816167.4193565529.1354.798176.028356.552167.419354.798627.63135456593.99926362

560.2781370.3049661332278.1373074032.5304.9661302267.1323047097.7303.21278.137304.966267.132303.21848.22328342809.9709372

190.3136350.2811261502313.6352833728281.1261491305.9092767877.8275.426313.635281.126305.909275.426881.7095301842.55292234

400.4618920.107272212461.8921081275.1107.272236458.761995438.699.054461.892107.27458.76199.054495.4715484454.42112094

290.3890160.2134751863389.0162151808.7213.4751855380.5912125561211.51389.016213.475380.591211.51830.451906804.9880241

210.2837750.3029151359283.7753053358.2302.9151329272.6712954293.5293.976283.775302.915272.671293.976859.59704125801.58729896

350.4543750.1153952176454.3751163173115.3952201451.581094538.9108.915454.375115.395451.58108.915524.32603125491.838357

1150.4207560.1687142015420.7561700623.7168.7142008411.9821719330.7171.087420.756168.714411.982171.087709.87427784704.84764434

480.2428480.3268661163242.8483294781.3326.8661154236.7673250882.3323.488242.848326.866236.767323.488793.78754368765.91283296

540.1286280.372935616128.6283759155.5372.935607124.5383704093.1368.587128.628372.935124.538368.587479.6988318459.03087806

250.1994150.34536955199.4153481202.2345.36945193.8863475469.9345.837199.415345.36193.886345.837688.699644670.52952582

260.3334730.2679831597333.4732701241.4267.9831555319.042676318.5266.315333.473267.983319.04266.315893.65094959849.651376

90.1799960.356266862179.9963591126.2356.266850174.3953572045355.447179.996356.266174.395355.447641.26454936619.88179565

680.2422220.3268871160242.2223294989.2326.8871153236.5613248689.2323.27242.222326.887236.561323.27791.79222914764.7307447

680.1570270.362071752157.0273649641.4362.071729149.5693589348.8357.169157.027362.071149.569357.169568.54922917534.21410161

310.4813110.0635052305481.311640121.763.50472316475.174621489.861.8431481.31163.5047475.17461.8431305.655106617293.862331994

900.2384630.3295111142238.4633321444.5329.5111118229.383287172.9327.1238.463329.511229.38327.1785.76181593750.30198

240.2111090.3437271011211.1093464736.6343.7271006206.4013437950.7342.103211.109343.727206.401342.103725.63863243706.10401303

330.2148670.3378051029214.8673405043.5337.8051023209.8893410378.6339.36214.867337.805209.889339.36725.83146935712.2793104

880.2397160.328391148239.7163310146.2328.391134232.6633265481.2324.941239.716328.39232.663324.941787.2033724756.01747883

710.2200880.3340291054220.0883366982.8334.0291061217.6863302047.8328.58220.088334.029217.686328.58735.15774552715.2726588

630.0927130.37841244492.71253814359.5378.41246294.78873745711.3372.72892.7125378.41294.7887372.728350.8352255353.304025736

160.212570.3388621018212.573415696.5338.862989202.9133385643.5336.898212.57338.862202.913336.898720.3189534683.60983874

550.2451450.3259351174245.1453285391325.9351164238.8183239839.5322.39245.145325.935238.818322.39799.01335575769.9253502

740.3295050.2690551578329.5052712052269.0551570322.1172684533.6267.132329.505269.055322.117267.132886.54967775860.47758444

350.2012950.344891964201.2953476465.8344.891953195.5273468557.6345.149201.295344.891195.527345.149694.24833845674.85948523

480.4172060.19051998417.2061920221.6190.51974405.0061918247.4190.881417.206190.5405.006190.881794.77743773.07950286

130.3695970.2369881770369.5972388822.3236.9881736356.1762328537.4231.708369.597236.988356.176231.708875.90053836825.28828608

220.2716640.3062531301271.6643087005.5306.2531282263.0283017433.1300.258271.664306.253263.028300.258831.97914992789.76261224

240.4299440.1658422059429.9441671669165.8422041418.7531691679.7168.336429.944165.842418.753168.336713.02772848704.91205008

1460.4704530.0858462253470.453865323.385.84632260463.685860319.185.6086470.45385.8463463.68585.6086403.866493739396.95423691

1480.4708710.0855482255470.871862312.585.54762261463.89856915.185.2698470.87185.5476463.8985.2698402.818839596395.55807522

150.3090420.2824331480309.0422846896.4282.4331439295.242803209.3278.941309.042282.433295.24278.941872.83659186823.5454084

140.3677180.2385431761367.7182404489.3238.5431727354.3292336882.3232.538367.718238.543354.329232.538877.16554874823.94957002

810.3457920.2552061656345.7922572452.5255.2061628334.0172515225.3250.285345.792255.206334.017250.285882.48193152835.99444845

330.3877640.2201631857387.7642219221.2220.1631852379.9752186333217.557387.764220.163379.975217.557853.71285532826.66221075

80.2497390.3200591196249.7393226171320.0591154236.7673165657.7315.008249.739320.059236.767315.008799.31214601745.83499136

930.3372310.2628161615337.2312649160.8262.8161575323.1432562710.7255.01337.231262.816323.143255.01886.29702496824.0469643

170.3420340.2625211638342.0342646186.4262.5211612330.7352567474255.484342.034262.521330.735255.484897.91107714844.9750074

360.4806850.0652192302480.685657403.565.21922309473.738667048.466.3766480.68565.2192473.73866.3766313.49891152314.451177308

1430.304030.2947581456304.032971131.3294.7581433294.0092935551.3292.111304.03294.758294.009292.111896.1527474858.83262999

610.4307790.1586762063430.7791599443.8158.6762027415.881690143.8168.183430.779158.676415.88168.183683.54288604699.4394604

630.3336810.2635911598333.6812656976.1263.5911590326.2212569429.7255.679333.681263.591326.221255.679879.55308471834.07859059

1300.36730.245081759367.32470388.6245.081714351.6622510421.7249.807367.3245.08351.662249.807900.17884878.47629234

210.4554190.1097932181455.4191106707.8109.7932170445.221107394.1110.194455.419109.793445.22110.194500.01818267490.6057268

1470.4441430.1429852127444.1431441271.4142.9852087428.191536123.8152.856444.143142.985428.19152.856635.05786855654.5141064

500.3942370.2103071888394.2372119873.8210.3071845378.5392170255.8215.958394.237210.307378.539215.958829.10800759817.48525362

1490.4096890.1932731962409.6891948170.2193.2731923394.5422027729.1201.775409.689193.273394.542201.775791.81822097796.0871205

170.4570890.1089372189457.0891098073.7108.9372181447.4761084322.1107.899457.089108.937447.476107.899497.93904393482.82212924

920.3052830.2912291462305.2832935565.9291.2291443296.0612898090.5288.383305.283291.229296.061288.383889.07262807853.78959363

600.1812490.355393868181.2493582331.9355.393860176.4463554869353.738181.249355.393176.446353.738644.14625857624.15655148

70.1795780.356542860179.5783593910.9356.542849174.193566879.3354.933179.578356.542174.19354.933640.27099276618.2577927

110.170390.360452816170.393633320.1360.452794162.9053585830.4356.818170.39360.452162.905356.818614.1741628581.2743629

520.1852160.352319887185.2163551348.1352.319883181.1653520941.6350.362185.216352.319181.165350.362652.55115904634.7333173

540.4086450.193981957408.6451955306193.981939397.8251991220.2198.142408.645193.98397.825198.142792.689571788.2584115

1310.282940.3048231355282.943072587.5304.8231322271.2353037063.7302.212282.94304.823271.235302.212862.4661962819.7047182

410.4589680.1073532198458.9681082111.2107.3532186448.5021080070.2107.476458.968107.353448.502107.476492.71591704482.03200952

430.175820.357097842175.823599504.3357.097829170.0863581483356.386175.82357.097170.086356.386627.8479454606.16269196

210.1674670.361762802167.4673646530361.762780160.0333607311.9358.956167.467361.762160.033358.956605.83196854574.44805548

1510.3591560.2510721720359.1562530779251.0721675343.662577567.6256.488359.156251.072343.66256.488901.74015232881.4466608

1510.3614530.2484781731361.4532504632248.4781686345.9172557141.8254.456361.453248.478345.917254.456898.13118534880.20656152

580.4034250.201111932403.4252027166.4201.111912392.2862011755.3200.186403.425201.11392.286200.186811.3280175785.30165196

1420.4111510.1907271969411.1511922509.4190.7271933396.5942003515.8199.366411.151190.727396.594199.366784.17596777790.67359404

570.435790.1530182087435.791542403.5153.0182053421.2151644510163.642435.79153.018421.215163.642666.8371422689.2846503

410.4328670.1565682073432.8671578192.3156.5682043419.1631657416164.926432.867156.568419.163164.926677.73120456691.30876938

420.1751930.357364839175.1933602194357.364826169.4713589155.1357.149175.193357.364169.471357.149626.07671252605.26398179

470.3756530.2295511799375.6532313855.6229.5511798368.8962263960.1225.282375.653229.551368.896225.282862.31521803831.05628672

480.3228230.2782411546322.8232804649.2278.2411506308.9862757526.1274.396322.823278.241308.986274.396898.22594343847.84522456

320.3146790.2794721507314.6792817055.4279.4721479303.4472730544.6271.711314.679279.472303.447271.711879.43969488824.49887817

200.1603680.361873768160.3683647645.5361.873753154.4933585734.3356.809160.368361.873154.493356.809580.32849264551.24492837

480.3888080.2151281862388.8082168467.5215.1281853380.1812154963.5214.436388.808215.128380.181214.436836.43487424815.24492916

440.1921070.351159920192.1073539648.3351.159889182.3963481919.4346.478192.107351.159182.396346.478674.60102013631.96201288

910.4456050.1342182134445.6051352904.8134.2182138438.6541309149.9130.271445.605134.218438.654130.271598.0821189571.43895234

350.1854250.351619888185.4253544290.9351.619844173.1643478925.2346.181185.425351.619173.164346.181651.98953075599.46086684

550.1543120.364396739154.3123673078.1364.396728149.3643596367.3357.867154.312364.396149.364357.867562.30675552534.52446588

430.1559820.364361747155.9823672724.9364.361724148.5433603573.4358.584155.982364.361148.543358.584568.33757502532.65143112

420.3495510.2548191674349.5512568553.7254.8191646337.712503694249.137349.551254.819337.71249.137890.72236269841.3605627

750.463980.104012222463.981048407.7104.012222455.8881026703.8102.165463.98104.01455.888102.165482.585598465.7579752

096.4935113.03367

0186.518

0248.215

0219.622

0300.207

0338.122

0284.289

0248.397

0163.021

0318.049

0318.049

0262.273

0365.106

0251.432

0297.112

0284.55

0341.179

0341.179

0349.335

0306.661

0346.61

0363.384

0112.779

0220.406

0261.835

0244.322

0171.015

0141.135

0323.465

0190.907

0287.109

0192.517

0178.228

0336.419

0357.99

0277.519

0138.878

0282.614

0220.207

043.9768

0152.099

0126.529

0231.582

0339.139

0267.946

0203.414

0188.484

050.7006

0350.75

0206.91

0328.854

0368.194

0335.681

0119.131

0324.071

0355.14

0324.968

0352.46

0327.147

0286.433

0214.065

0198.863

0225.387

088.0297

0113.135

0336.738

0155.583

0238.234

088.6285

0149.853

0339.693

085.7315

0340.821

0122.185

0292.171

0312.745

0311.462

0340.822

0112.674

0364.155

0172.179

0270.691

0156.12

0211.832

0231.935

090.7999

0287.27

0260.595

0175.387

0332.685

0350.881

0319.743

0281.901

0359.823

0302.376

302.376

303.445

295.016

GP

GA

Logistic

OLS

Churn-Lift

$-Lift

Decile 1 (trg)

093.0612111.8361

0189.567

0246.389

0217.941

0306.046

0339.265

0285.231

0246.238

0162.498

0318.173

0318.173

0264.08

0359.427

0250.207

0300.943

0287.096

0337.561

0337.561

0343.97

0310.119

0344.485

0355.896

0113.273

0220.439

0261.663

0237.754

0172.47

0138.478

0320.54

0191.908

0287.642

0195.401

0176.646

0332.389

0353.152

0278.783

0134.626

0283.246

0219.25

046.0013

0151.629

0123.65

0228.865

0335.421

0268.076

0201.366

0192.117

050.4551

0346.977

0208.409

0327.397

0361.475

0333.621

0119.3

0320.323

0352.767

0326.907

0345.479

0330.398

0287.209

0213.485

0199.263

0224.941

086.7874

0113.551

0338.038

0154.073

0236.339

088.0041

0148.821

0339.365

083.4507

0339.045

0119.405

0297.102

0314.657

0315.473

0341.428

0111.362

0356.733

0170.562

0271.708

0157.129

0209.79

0230.192

090.6703

0288.35

0257.225

0174.685

0332.769

0348.133

0318.279

0283.172

0356.715

0306.232

306.232

306.768

299.198

GP

GA

Logistic

OLS

Churn-Lift

$-Lift

Decile 1 (Test)

GP (pop=200, maxcreate=8, maxcross=15)

Max646.02371295625.51054965

Decile 299Total SolutionsMax:423.784278.346417.932276.511Product of Lifts

SizeResp-fit$-fitTrgNRespTrgRLiftTrg-$Trg$LiftTstNRespTstRLiftTst-$tst$LiftTrgRespLiftTrg$LiftTestRespLiftTest$LiftTrgTest

330.6565040.3866853144328.2523897746193.3423111319.1423847282.1191.417328.252193.342319.142191.417634.64898184610.89204214

320.7744830.3073393709387.2423097948.3153.6693711380.6933024045.1150.458387.242153.669380.693150.458595.07090898572.78307394

250.6166210.4074112953308.3114106663.7203.7052930300.5744051286.6201.568308.311203.705300.574201.568628.04492255605.86100032

380.3800380.5218031820190.0195259723.2260.9011797184.3465217852.3259.609190.019260.901184.346259.609495.76147119478.57880714

300.7590310.3237033635379.5163262892.5161.8513650374.4363152576.6156.853379.516161.851374.436156.853614.25044116587.31409908

460.4263940.5021922042213.1975062048.1251.0962019207.1195011286.4249.331213.197251.096207.119249.331535.32913912516.41187389

110.2802260.5476271342140.1135520035273.8141296132.955474693.9272.388140.113273.814132.95272.388383.64900982362.139846

580.318020.5370321523159.015413235.5268.5161498153.6735307700264.079159.01268.516153.673264.079426.9672916405.81812167

30.2798080.547641340139.9045520163.8273.821294132.7455473096.8272.308139.904273.82132.745272.308383.0851328361.4752546

290.2716640.5491251301135.8325535127274.5621288132.135452824.8271.3135.832274.562132.13271.3372.94305584358.46869

60.279390.548061338139.6955524394.3274.031293132.6435474622.4272.384139.695274.03132.643272.384382.8062085361.29830912

190.2975570.5421051425148.7785464364.9271.0521393142.9015425395269.935148.778271.052142.901269.935403.26574456385.73981435

570.3203170.5363591534160.1595406451.4268.181503154.1855303166.1263.853160.159268.18154.185263.853429.5144062406.82174805

300.6529550.3884823127326.4773915859.7194.2413079315.863876777.5192.885326.477194.241315.86192.885634.15218957609.246561

280.2768850.5481051326138.4425524850.8274.0531285131.8225473270.3272.317138.442274.053131.822272.317379.40445426358.97371574

480.2839840.5457021360141.9925500623.1272.8511327136.135445651.3270.943141.992272.851136.13270.943387.42659192368.8347059

530.3142620.5390331505157.1315433408269.5171483152.1345326916.4265.035157.131269.517152.134265.035423.49475727403.2083469

220.332220.5359181591166.115402004.9267.9591574161.4695337153.3265.544166.11267.959161.469265.544445.1066949428.77124136

660.3173940.5378771520158.6975421754268.9391497153.575313522.4264.369158.697268.939153.57264.369426.79812483405.9914733

190.2910840.5453131394145.5425496709.7272.6571375141.0555406464.4268.993145.542272.657141.055268.993396.83045094379.42807615

500.425350.5031242037212.6755071448.4251.5621998204.9655026040.9250.065212.675251.562204.965250.065535.0094835512.54572725

160.3050740.542081461152.5375464114.8271.041455149.2615358799.9266.621152.537271.04149.261266.621413.4362848397.96117081

630.6527460.3904613126326.3733935810.6195.233106318.6293909089.2194.493326.373195.23318.629194.493637.1780079619.71110097

410.7970350.2551073817398.5172571459.6127.5543852395.1582535223.4126.137398.517127.554395.158126.137508.32437418498.44044646

120.2795990.547961339139.85523392.2273.981321135.5155441385.8270.73139.8273.98135.515270.73383.02404366.8797595

330.6391730.3999063061319.5874031018.2199.9533032311.0383996633.7198.848319.587199.953311.038198.848639.02379411618.49284224

650.5418670.4465642595270.9334501324.4223.2822579264.5674511679.6224.474270.933223.282264.567224.474604.94462106593.88412758

130.3230320.5359921547161.5165402754.8267.9961513155.2115326114.7264.995161.516267.996155.211264.995432.85641936411.30138945

510.4328670.4989742073216.4335029611.1249.4872090214.4034966690.1247.112216.433249.487214.403247.112539.97219871529.81554136

630.709960.3557563400354.983585987177.8783399348.6873500515.9174.164354.98177.878348.687174.164631.4313244607.28722668

580.5055340.4631552421252.7674668560.2231.5772389245.0764654131.8231.561252.767231.577245.076231.561585.35023559567.50043636

100.3226140.536081545161.3075403637.3268.041512155.1095331488.6265.263161.307268.04155.109265.263432.3672828411.44678667

560.6268530.4067893002313.4274100399.3203.3952968304.4734081092.9203.05313.427203.395304.473203.05637.49484665618.2324265

350.3148880.5387431508157.4445430479.3269.3711488152.6475371270.3267.242157.444269.371152.647267.242424.10847724407.93689574

710.3113380.5392391491155.6695435476269.6191467150.4925376718.5267.513155.669269.619150.492267.513419.71320111402.58566396

690.792650.2886773796396.3252909838.1144.3383782387.9772894015.1143.989396.325144.338387.977143.989572.0475785558.64420253

300.5322610.4613912549266.1314650782.3230.6962547261.2844576387.6227.693266.131230.696261.284227.693613.95357176594.92537812

360.7408640.3400693548370.4323427860.6170.0343565365.7163314151.2164.892370.432170.034365.716164.892629.86034688603.03642672

410.6500310.3910943113325.0163942187.8195.5473147322.8353836956.7190.904325.016195.547322.835190.904635.55903752616.3049284

490.6349970.4038593041317.4984070860.3201.9293039311.7564022314.6200.126317.498201.929311.756200.126641.12053642623.90481256

870.7062020.3567583382353.1013596086.3178.3793382346.9433596661.5178.948353.101178.379346.943178.948629.85803279620.84755964

520.4882020.4765522338244.1014803599.4238.2762322238.2034805058239.071244.101238.276238.203239.071581.63409876569.47429413

310.3560240.5325531705178.0125368086266.2761666170.9075280281.1262.715178.012266.276170.907262.715474.00323312448.99832505

240.4121950.5097041974206.0975137774.1254.8521958200.8625079444.5252.722206.097254.852200.862252.722525.24232644507.62246364

310.695970.3712943333347.9853742610.1185.6473348343.4553660467.2182.123347.985185.647343.455182.123646.02371295625.51054965

510.7746920.3053653710387.3463078052.4152.6833708380.3863021489.3150.331387.346152.683380.386150.331591.41149318571.83807766

500.6128630.4146312935306.4314179440.5207.3152955303.1394119136.1204.943306.431207.315303.139204.943635.27742765621.26216077

100.2754230.5485071319137.7115528902.5274.2541283131.6175472400.2272.274137.711274.254131.617272.274377.67792594358.35887058

110.3593650.5295021721179.6835337334.7264.7511707175.1135244681.5260.944179.683264.751175.113260.944475.71253933456.94686672

640.5385260.4481842579269.2634517651.2224.0922596266.3114448978.5221.354269.263224.092266.311221.354603.39684196589.49005094

350.3188560.5365111527159.4285407978.5268.2551479151.7235340361.1265.704159.428268.255151.723265.704427.6735814403.13407992

420.7502610.3258343593375.1313284378.9162.9173595368.7943187615.1158.596375.131162.917368.794158.596611.15217127584.89253224

630.8212570.2525623933410.6292545801.7126.2813934403.572570217.4127.878410.629126.281403.57127.878518.54640749516.0772446

320.7333470.3458323512366.6743485957.2172.9163522361.3053392073.7168.769366.674172.916361.305168.769634.03801384609.77083545

280.7868030.2936443768393.4022959901.7146.8223764386.132935682146.062393.402146.822386.13146.062577.60068444563.9892006

210.2937980.5451091407146.8995494647.5272.5541370140.5425435356.8270.43146.899272.554140.542270.43400.37910046380.0677306

610.4612650.4925542209230.6334964899.3246.2772181223.7384935884.7245.58230.633246.277223.738245.58567.99603341549.4557804

870.7214450.3461323455360.7223488975.5173.0663480356.9963458013.7172.05360.722173.066356.996172.05624.28713652614.211618

310.8475670.1674844059423.7841688221.483.74194074417.9321702968.284.7294423.78483.7419417.93284.7294354.884773496354.111276008

550.3950720.5186651892197.5365228100.2259.3331878192.6555145076.1255.988197.536259.333192.655255.988512.27603488493.1736814

380.4437250.4971032125221.8635010750.8248.5512093214.7114940498245.809221.863248.551214.711245.809551.44270513527.77896199

530.4046770.5100691938202.3395141448.8255.0341920196.9635046127.2251.065202.339255.034196.963251.065516.03324526494.50515595

340.5700560.4399142730285.0284434292.3219.9572751282.2124384492.9218.146285.028219.957282.212218.146626.93903796615.63418952

500.627480.4054783005313.744087177.8202.7393000307.7554042405.9201.126313.74202.739307.755201.126636.0733386618.9753213

720.615160.4125482946307.584158442.1206.2742935301.0874117201.6204.847307.58206.274301.087204.847634.4575692616.76768689

230.2635210.5501981262131.765545944.6275.0991235126.6935493358.8273.316131.76275.099126.693273.316362.4704424346.27223988

580.5353940.4495282564267.6974531201.9224.7642589265.5934454802.5221.644267.697224.764265.593221.644601.68648508588.67094892

270.6671540.3796343195333.5773826681.2189.8173202328.4783772412.6187.692333.577189.817328.478187.692633.18585409616.52692776

640.5387350.4479672580269.3674515471.7223.9842596266.3114448978.5221.354269.367223.984266.311221.354603.33898128589.49005094

610.3952810.5184481893197.645225911.3259.2241880192.865143713.5255.92197.64259.224192.86255.92512.3303136493.567312

310.3576950.5315841713178.8475358321.8265.7921679172.245270568.8262.232178.847265.792172.24262.232475.36101824451.66

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