+The Do’s and Don’ts of Networking

Learn more effective networking skills

+One a day – 500 contacts

+Moving Businesses to Social

+Put Simply – Integrated Marketing

+Do They Care?

+The Goals of Networking

n DO - To be a resource to others...show you are valuable to them and an important person to know

n DON’T – Try to ask for a referral right away. If it’s offered then ask to follow up. (Note, some people may offer to show they have value but have no intention of following up)

n The same applies in Social Media

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n If it is a new group of people try to get a feel of the crowd, to see if it’s worth coming back

n Figure out who are the influencers are and talk to them

n If you see people you already know, don’t get too cozy, avoid them until you feel you are done. Unless they can introduce you to others

+Set Expectations

n DO – Try to meet the right people who you connect well with (people are attracted to like minded people)

n DON’T – Try to meet everyone, like speed networking, just meet the right kind of people

n DON’T – Dismiss anyone, from any industry, you never who they know. This is Hong Kong…There best friend’s father may be a warlord!

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n Be prepared for any networking event and how you will approach people

n Have your business cards ready

n Have your elevator pitch ready

n Use your time wisely to listen and see where the opportunities lie

n People will USE you

+Target Your Follow Up

n DO – Be respectful of people’s time AND yours. Pre-Qualify and determine the SPECIFIC REASON for the meeting.

n DON’T – Approach immediately with a favor, a referral or a meeting until you understand what they have to offer.

n DON’T – Meet up with just anyone because they are interested in meeting. People are looking to tap into your network, make sure they have something to offer

+Some Targets

n Synergies for Complementary Services

n Idea and though exchange

n Explore who they are connected to

n How you can help their business grow or help their customers

+Who to Build a Relationship

n DO – Show your value. It’s not all about how much money you have……It’s how connected you are…and what unique skills you bring to the table.

n DO – Ask a lot of questions. Figure out what they are looking for or need help with, also their long/short term goals.

n DO – A follow up actionable item. This will test to see how interested they are….maybe offer to introduce or refer them to someone.

+Characteristics to Look For

1.  Respect is required for all strong working relationships. If person f eels they are above you, they will tend to take over and run the direction of the project. You are the expert.

n Money should not be used to make others feel small

+Characteristics to Look For

2.  Knowing what they want. The less they know the harder it is to deliver what they want. If needed, educate them to help make a decision.

3.  Decisiveness - In order to make the call to move a project forward, otherwise you are stuck. No trust if they are asking around for reassurance.

+Characteristics to Look For

4.  Conscious of Right and Wrong – If no difference of right and wrong, imagine how they would treat your business agreement.

5.  Good Communication – Not everyone can click well and problems can result if you aren’t direct with one another.

+Never Stop Networking

n DON’T – Make everything about Business, get personal (online & offline)

+Networking Tips

n Work with people that have more experience than you to increase your skillset and visibility

n Make a schedule of events and target

n Meet with your competitors

n If you email and you don’t hear back….call them!

+Top Tip!!!

n Happy Hours – Goal may not be for business….

+Where to Network

n  Offline n  Chambers of Commerce n  Meetup.com, Oriented.com n  Organizations, Associations n  Clubs (Rotary, Alumni)

n  Online n  Groups (Linkedin, Facebook &

pages) n  Discussion Boards/Forums n  Blogs n  Comments

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Questions?

Contact Art Lee at: Facebook.com/artglee @artstribe hkLinkedin.com/in/artglee artlee@internetmarketingcoach.hk InternetMarketingCoach.hk

Property of Internet Marketing Coach Ltd. Hong Kong.

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