ZAOBAO.SG新加坡制造 Made in Singapore
新加坡制造 Made in Singapore
➢ It is a “how it’s made” video series
presented in an informative way to let
the audience understand the behind
the scene of our local manufacturing.
➢ A good opportunity for local brands
to reinforce the quality, safety,
reliability and commitment to ensure
offering of best products and services
to our consumers.
“新加坡制造”腊肠陪你过肥年
>18,000 views
Video is viewable on both platforms:
zaobao.sg (Singapore facing) &
zaobao.com (China facing)
Entitlements
➢ 1 x short write-up within video page
➢ 100% SOV banner (Leaderboard and IMU) on video page
➢ 1,000 video views within video page
➢ 1 x video production and traffic driver creative fees
Traffic Drivers to article
➢ RON IMU with 200,000 impressions for 2 weeks
➢ In-content Native Video (featuring edited editorial video) with 150,000 impressions on ROS (2 weeks)
➢ Content recommendation 500 clicks for 2 weeks
新加坡制造 Made in Singapore Video Package $6,500
Value-add Social Media Traffic Drivers to video (worth $10,000)
➢ 1 x Lianhe Zaobao SG Facebook post
➢ 1 x Lianhe Wanbao Facebook post
➢ 1 x sgSME Facebook post
Platform Ad Unit/Ad Type Ad SizeProposed Duration
SOVMedia Cost/ Unit
No. of Units
UnitsTotal
Media Value
ZB.sg
Main video episode: ZB.sg Branded Placement in one video+ 100% SOV IMU on video page+ 100% SOV LB on video page+ 1 short write-up within video page + 1,000 video views within video page
- 2 weeks 100% $2,800 1 placements $2,800
1x video production - - - $6,000 1 $6,000
1 x Traffic Drivers Creative fees 1 set $1000 1 set $1000
Value-add Social media (to drive traffic to “Video” page)
1 x Lianhe Zaobao SG Facebook post $6,000 1 Post $6,000
1 x Lianhe Wanbao Facebook post $2,000 1 Post $2,000
1 x sgSME Facebook post $2,000 1 Post $2,000
Traffic Drivers (to drive traffic to "Video“ page):
RON IMU 2 weeks NA $10 200,000 CPM $2,000
In-content Native (video) 2 weeks NA $48 150,000 CPM $7,200
Content Recommendation 800 x 600 2 weeks NA $1 500 Clicks $500
TOTAL MEDIA VALUE $29,500
TOTAL MEDIA PACKAGE (INCLUDING $2,100 PRODUCTION COST (NON A/C), EXCLUDING GST) $6,500
78%
SAVINGSPackage price: $6,500 (inclusive of $2,100 production cost, non A/C)
新加坡制造 Made in Singapore
Video
IMU
TRAFFIC DRIVERS
RON IMU, In-content native (video) & Content recommendation
RON IMU
Short write-up
Leaderboard
In-content native
(video)
Content Recommendation
Note: exact position subject to editorial’s discretion
SOCIAL MEDIA TRAFFIC DRIVERS (VALUE-ADD)
Note: All social media visuals for illustration purposes only ; Facebook & Instagram followers updated as of 7 Feb 2019
SOCIAL MEDIA TRAFFIC DRIVERS
237,000followers
240,000followers
13,256followers
TERMS & CONDITIONS• Booking Deadline: At least 4 weeks before launch date
• Materials Deadline: 1 weeks after booking deadline
• For Facebook organic editorial posts (value-add), content and timing is at
editorial's discretion. Note that is not a boosted post, hence no commitment
on clicks.
• Video should be no longer than 5 minutes, theme and key messages will be
discussed with client.
- Exact duration, direction and treatment of video at full editorial's discretion
• Includes conceptualisation, creative direction, filming of no more than 4 hours, and post-production
• Subtitling is at editorial's discretion
• Production does not include fees for external talents
• Package includes production which is non-agency commissionable and
subjected to GST
• For Content recommendation: Please note that 500 clicks per article can
by fulfilled by Zaobao.sg Content Recommendation, Zaobao Facebook
dark post, or Zaobao.sg CPC banner buys (LB/MLB/IMU), at SPH discretion.
SPH has the option to extend Content Recommendation by 14 days for
performance delivery.
TIMELINE
Package Made in Singapore
Timeline (prior to content start date) 1 month
Important points:
- CMGD will produce the video & embark the series when there is at least 4
bookings secured.
Additional publicity mileage
with Lianhe Zaobao
PRINT top up – Lianhe Zaobao ($13,818)
➢ A good opportunity for local brands to
reinforce the quality, safety, reliability
and commitment to ensure offering of
best products and services to our
consumers.
➢ Content direction is based on editorial
discretion.
Half page Editorial write-up in Lianhe Zaobao produced by
Chinese news desk.
Appendix
12EXTENDING YOUR REACH ACROSS MULTIPLE MEDIAZaobao (SG) delivers a combined reach of 466,000 unique audience across print and online channels
Source: Nielsen Media Index 2018*Print is inclusive of Sunday versions & Exact Replica Read Yesterday
Zaobao (SG)
357,000PRINT ONLY
29,000PRINT/EXACT REPLICA
& OTHER DIGITAL VERSION
80,000OTHER DIGITAL
VERSIONS ONLY
386,000PRINT (INCLUSIVE OF EXACT
REPLICA)
109,000ONLINE
466,000 (PRINT & ONLINE)
13
Zaobao.sg Digital
(Multi-Platform)
Unique Visitors
703,866
Pageviews
13.9 million
Zaobao Print* Daily Readership:
386,000 readers
SIGNIFICANT READERSHIP ANDMONTHLY UNIQUESOur readers go to Zaobao as Singapore’s Most Read Chinese Daily on Print and Digital
Source: Nielsen Media Index 2018 / Comscore Media Metrix Multi-Platform (Jan 2019)*Print is inclusive of Sunday versions & Exact Replica Read Yesterday
Zaobao (SG)
Zaobao.sg
Zaobao.sg
are PMEB/White Collar
63%
704,000Unique Visitors
13.9 million Total Page views
50%Male
50%Female
Age 25-54 years old77% 4.2 min
Average Time Spent
Trusted information source for the Chinese-speaking community. Its online version is one of the few Chinese news websites in
Singapore, which similarly captures the highly-educated Chinese online audience.
ZAOBAO.SG
The most read Chinese newspaper in Singapore
Source: Comscore Media Metrix Multi Platform (Jan 2019), Nielsen Media Index 2018
Our Readers ZAOBAO.SG
Zaobao.sg readers are well educated, family oriented and effectively bilingual
50% 50%MEN WOMEN
44% of Zaobao.sg reader are
PMEBs
OCCUPATION
84%are proficient in
both English and Mandarin
Effectively
Bilingual
HOUSEHOLD INCOME
$5,284Median Income
72% of Zaobao.sg readers
have children
FAMILY
47% of Zaobao.sg readers lives in 5
rooms or HUDC or private properties
DWELLING TYPE
61% of Zaobao.sg readers
received tertiary educated and above
EDUCATION
61% of Zaobao.sg readers are
between the age of 30 to 49 years old
AGE GROUP
Source: : Nielsen Media Index 2018 | Target Audience: ZB Digital readers (Population Size: 123,000 | Sample size: 131)
Zaobao.com
Zaobao.comReaching high net-worth Chinese audiences
are PMEBs82%
4.1 millionAverage Unique Visitors
91.9 million Average Monthly Page views
53%Male
47%Female
Age33 yrs 7.1min
Average Time Spent
A highly-accessed Chinese news portal, providing news and insights that targets China, HK and Macau audiences
ZAOBAO.COM
Source: Google Analytics (Jan 2019), iResearch 2017
OUR READERS Who are the readers of Zaobao.com
53% 47%MEN WOMEN
11,724 RMB
Note: 17% higher than Digital News Readers*
MEDIAN
PERSONAL
INCOME 82% of Zaobao (CN)
readers are PMEBs
OCCUPATION
74% of Zaobao (CN)
readers are 40 years and below
AGE GROUP
85% of Zaobao (CN)
readers received university education
and above
EDUCATION
Source: iResearch, 2017
Zaobao (CN)