ZAOBAO.SG新加坡制造 Made in Singapore

新加坡制造 Made in Singapore

➢ It is a “how it’s made” video series

presented in an informative way to let

the audience understand the behind

the scene of our local manufacturing.

➢ A good opportunity for local brands

to reinforce the quality, safety,

reliability and commitment to ensure

offering of best products and services

to our consumers.

“新加坡制造”腊肠陪你过肥年

>18,000 views

Video is viewable on both platforms:

zaobao.sg (Singapore facing) &

zaobao.com (China facing)

Entitlements

➢ 1 x short write-up within video page

➢ 100% SOV banner (Leaderboard and IMU) on video page

➢ 1,000 video views within video page

➢ 1 x video production and traffic driver creative fees

Traffic Drivers to article

➢ RON IMU with 200,000 impressions for 2 weeks

➢ In-content Native Video (featuring edited editorial video) with 150,000 impressions on ROS (2 weeks)

➢ Content recommendation 500 clicks for 2 weeks

新加坡制造 Made in Singapore Video Package $6,500

Value-add Social Media Traffic Drivers to video (worth $10,000)

➢ 1 x Lianhe Zaobao SG Facebook post

➢ 1 x Lianhe Wanbao Facebook post

➢ 1 x sgSME Facebook post

Platform Ad Unit/Ad Type Ad SizeProposed Duration

SOVMedia Cost/ Unit

No. of Units

UnitsTotal

Media Value

ZB.sg

Main video episode: ZB.sg Branded Placement in one video+ 100% SOV IMU on video page+ 100% SOV LB on video page+ 1 short write-up within video page + 1,000 video views within video page

- 2 weeks 100% $2,800 1 placements $2,800

1x video production - - - $6,000 1 $6,000

1 x Traffic Drivers Creative fees 1 set $1000 1 set $1000

Value-add Social media (to drive traffic to “Video” page)

1 x Lianhe Zaobao SG Facebook post $6,000 1 Post $6,000

1 x Lianhe Wanbao Facebook post $2,000 1 Post $2,000

1 x sgSME Facebook post $2,000 1 Post $2,000

Traffic Drivers (to drive traffic to "Video“ page):

RON IMU 2 weeks NA $10 200,000 CPM $2,000

In-content Native (video) 2 weeks NA $48 150,000 CPM $7,200

Content Recommendation 800 x 600 2 weeks NA $1 500 Clicks $500

TOTAL MEDIA VALUE $29,500

TOTAL MEDIA PACKAGE (INCLUDING $2,100 PRODUCTION COST (NON A/C), EXCLUDING GST) $6,500

78%

SAVINGSPackage price: $6,500 (inclusive of $2,100 production cost, non A/C)

新加坡制造 Made in Singapore

Video

IMU

TRAFFIC DRIVERS

RON IMU, In-content native (video) & Content recommendation

RON IMU

Short write-up

Leaderboard

In-content native

(video)

Content Recommendation

Note: exact position subject to editorial’s discretion

SOCIAL MEDIA TRAFFIC DRIVERS (VALUE-ADD)

Note: All social media visuals for illustration purposes only ; Facebook & Instagram followers updated as of 7 Feb 2019

SOCIAL MEDIA TRAFFIC DRIVERS

237,000followers

240,000followers

13,256followers

TERMS & CONDITIONS• Booking Deadline: At least 4 weeks before launch date

• Materials Deadline: 1 weeks after booking deadline

• For Facebook organic editorial posts (value-add), content and timing is at

editorial's discretion. Note that is not a boosted post, hence no commitment

on clicks.

• Video should be no longer than 5 minutes, theme and key messages will be

discussed with client.

- Exact duration, direction and treatment of video at full editorial's discretion

• Includes conceptualisation, creative direction, filming of no more than 4 hours, and post-production

• Subtitling is at editorial's discretion

• Production does not include fees for external talents

• Package includes production which is non-agency commissionable and

subjected to GST

• For Content recommendation: Please note that 500 clicks per article can

by fulfilled by Zaobao.sg Content Recommendation, Zaobao Facebook

dark post, or Zaobao.sg CPC banner buys (LB/MLB/IMU), at SPH discretion.

SPH has the option to extend Content Recommendation by 14 days for

performance delivery.

TIMELINE

Package Made in Singapore

Timeline (prior to content start date) 1 month

Important points:

- CMGD will produce the video & embark the series when there is at least 4

bookings secured.

Additional publicity mileage

with Lianhe Zaobao

PRINT top up – Lianhe Zaobao ($13,818)

➢ A good opportunity for local brands to

reinforce the quality, safety, reliability

and commitment to ensure offering of

best products and services to our

consumers.

➢ Content direction is based on editorial

discretion.

Half page Editorial write-up in Lianhe Zaobao produced by

Chinese news desk.

Appendix

12EXTENDING YOUR REACH ACROSS MULTIPLE MEDIAZaobao (SG) delivers a combined reach of 466,000 unique audience across print and online channels

Source: Nielsen Media Index 2018*Print is inclusive of Sunday versions & Exact Replica Read Yesterday

Zaobao (SG)

357,000PRINT ONLY

29,000PRINT/EXACT REPLICA

& OTHER DIGITAL VERSION

80,000OTHER DIGITAL

VERSIONS ONLY

386,000PRINT (INCLUSIVE OF EXACT

REPLICA)

109,000ONLINE

466,000 (PRINT & ONLINE)

13

Zaobao.sg Digital

(Multi-Platform)

Unique Visitors

703,866

Pageviews

13.9 million

Zaobao Print* Daily Readership:

386,000 readers

SIGNIFICANT READERSHIP ANDMONTHLY UNIQUESOur readers go to Zaobao as Singapore’s Most Read Chinese Daily on Print and Digital

Source: Nielsen Media Index 2018 / Comscore Media Metrix Multi-Platform (Jan 2019)*Print is inclusive of Sunday versions & Exact Replica Read Yesterday

Zaobao (SG)

Zaobao.sg

Zaobao.sg

are PMEB/White Collar

63%

704,000Unique Visitors

13.9 million Total Page views

50%Male

50%Female

Age 25-54 years old77% 4.2 min

Average Time Spent

Trusted information source for the Chinese-speaking community. Its online version is one of the few Chinese news websites in

Singapore, which similarly captures the highly-educated Chinese online audience.

ZAOBAO.SG

The most read Chinese newspaper in Singapore

Source: Comscore Media Metrix Multi Platform (Jan 2019), Nielsen Media Index 2018

Our Readers ZAOBAO.SG

Zaobao.sg readers are well educated, family oriented and effectively bilingual

50% 50%MEN WOMEN

44% of Zaobao.sg reader are

PMEBs

OCCUPATION

84%are proficient in

both English and Mandarin

Effectively

Bilingual

HOUSEHOLD INCOME

$5,284Median Income

72% of Zaobao.sg readers

have children

FAMILY

47% of Zaobao.sg readers lives in 5

rooms or HUDC or private properties

DWELLING TYPE

61% of Zaobao.sg readers

received tertiary educated and above

EDUCATION

61% of Zaobao.sg readers are

between the age of 30 to 49 years old

AGE GROUP

Source: : Nielsen Media Index 2018 | Target Audience: ZB Digital readers (Population Size: 123,000 | Sample size: 131)

Zaobao.com

Zaobao.comReaching high net-worth Chinese audiences

are PMEBs82%

4.1 millionAverage Unique Visitors

91.9 million Average Monthly Page views

53%Male

47%Female

Age33 yrs 7.1min

Average Time Spent

A highly-accessed Chinese news portal, providing news and insights that targets China, HK and Macau audiences

ZAOBAO.COM

Source: Google Analytics (Jan 2019), iResearch 2017

OUR READERS Who are the readers of Zaobao.com

53% 47%MEN WOMEN

11,724 RMB

Note: 17% higher than Digital News Readers*

MEDIAN

PERSONAL

INCOME 82% of Zaobao (CN)

readers are PMEBs

OCCUPATION

74% of Zaobao (CN)

readers are 40 years and below

AGE GROUP

85% of Zaobao (CN)

readers received university education

and above

EDUCATION

Source: iResearch, 2017

Zaobao (CN)