ALEXANDER KOPPEL CHIEF COMMERCIAL OFFICER
MAY 2012
BRANDS – IT’S ALL ABOUT CONTENT
BRITISH EXAMPLES!
BRANDS – IT’S ALL ABOUT CONTENT
BRITISH EXAMPLES!
BRANDS – IT’S ALL ABOUT CONTENT
BRITISH EXAMPLES!
BRANDS – IT’S ALL ABOUT CONTENT
BRITISH EXAMPLES!
BRANDS – IT’S ALL ABOUT CONTENT
BRITISH EXAMPLES!
BRILLIANT CONTENT
CONTENT CHANNELS
360 DEGREE MEDIA BUSINESS
RED BULL MEDIA HOUSE
INFLUENTIAL SOCIAL BRAND GLOBALLY
28 MILLION
FANS
250 MILLIONVIDEO VIEWS
600,000 FOLLOW
ERS
IS 3rd MOST
ON
100+ HOURS OF CONTENT280
MILLION VIEWS
ACTION SPORTS
ART OF FLIGHT TRAILER
THE ART OF
FLIGHTMASSIVE WEBSITE TRAFFIC More than 4 mio. combined pages views.
11.5 MIO VIEWS Official Art of FLIGHT trailers.
10 MIO IMPRESSIONS 110.000 Facebook fans and 9,200 followers on Twitter
42 SOLD OUT PREMIERES In 21 countries
OVER 200 SCREENINGS In winter 2012 all over the world
2.2 MIO VIEWS Of Art of FLIGHT game (7min 22 average time, 2 awards)
NUMBER 1 During week 1 movie sales in 80% of release territories.
THE ART OF FLIGHT –SALES WORLD WIDECORE
PACKED MEDIA
DIGITALMASS
PACKAGED MEDIA
SALES TO DATE:
150K+ UNITS1M+ EUR
SALES TO DATE:
200K+ DOWNLOADS
800K+ EUR
SALES TO DATE:
150K+ UNITS800K+ EUR
• BRILLIANT CONTENT• MULTI CHANNEL EXECUTION• REACH + MONETISATION
CHALLENGE FOR US?INTERESTING START BUT IS IT ENOUGH?
The Zero Moment of Truth influences which brands make the shopping list, where shoppers choose to buy and with whom they share the results. It’s up to us to join the conversation at this new moment where decisions are being made, and to provide the information that shoppers naturally crave, in all the ways that they crave it.
Dina Howell, CEO SAATCHI & SAATCHI X
GOOGLE’S ZMOT BY JIM LECINSKI
• BRILLIANT CONTENT• MULTI CHANNEL EXECUTION• REACH + MONETISATION• NEW PARADIGM
Conclusions ?
THANK YOU