Download - Business Enterpreneurship and Management
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BY-:
ASHU KUSHWAHA
AMAN MISHRA
RAM KUMAR PAL
PRAKHAR SINGH
KUNWAR PRATAP
BUSINESS
ENTERPRENEURSHIP ANDMANAGEMENT
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Introduction Third largest fast food chain in the world
Fastest growing franchise cnain.
Today they have largest restaurant chain in theworld. They have over 40,855 stores in 105
countries and over 4,00,000 team members.
Subway has more than 700 development and
support people employed at the chain's world
headquarters in Milford, Connecticot into different
departments.
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HISTORY OF SUBWAY Founded in 28 august,1965 doctor Peter buck and
Fred deluca with loan $1000.
They opened their first sandwich shop in
bridgeport, connecticut. It turned to franchisein1974.
In 1980 salads were added to the menu of its
restaurants
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WHAT IS DAI?
Doctors Associates Inc. (DAI) is the franchisor of the SUBWAY systemand the corporation that owns the SUBWAY service mark.
The name was chosen by Dr. Peter Buck and Fred DeLuca in 1966.Dr. Buck was nuclear physicist by profession, and
Fred had aspirations of attending medical school to become a doctor.So, the name Doctors Associates Inc. seemed to fit their situation.
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Facilities provoded
Huge sandwich selection according to country.
The filling can be ordered double or some things
can be left out.
Provide customers about neutritions information.
The sandwiches of subway contain only 6 gms. of
fat.
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Franchise system
Subway is a registered trademark of Doctor'sAssociates Inc. (DAI). DAI owns the operational
business concept and trademark of Subwayrestaurants. From this organization,the franchiseesbuys the right to operate with the Subway concept.Subway provides required information to the newfranchisee during a two weak training. Subwayfranchise fee is exceptionally low for a chain of thissize.
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Franchise system
Subway's franchisee fee:
$15000 in the US and Canada
$12000 in Australia
$10000 in all other international countries It also provides shared values to franchisee
Investment Fee: Subway has the lowest start up
cost compared to other fast food chains Subway: $69,300 to $1,91,000
Burger King: $2,40,000 to $2.5 million
McDonald's: $4,32,800 to $7,15,150
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Franchise system
Operational support: Subway offers training coursesand information resources to franchisees.
Skills: Subway provides the franchisee with
marketing knowledge as well as necessary tools forhim to operate his business efficiently.
Style: Subway guides the franchisees in the rightdirection with training courses and necessary
information.
Site selection: Subway will help the franchisees tosecure a location for the new subway restaurants.
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Franchise system
Restaurant's design: Subway provides the franchisefloor plans for specific location
Equipment Ordering: Subway provides the
equipments that the franchise will need running thebusiness.
The franchisees are responsible for the following:
Initial franchise fee Finding location
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Franchise System
Leasing or purchasing equipment (possible through
Subway)
Hireng employees and operating restaurant
Paying 8% royalty(for franchising concept)
Paying 3.5% advertising fee into the advertising
fund (4.5% in US, Canada, Australia)
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THANK YOU