business enterpreneurship and management

8/11/2019 Business Enterpreneurship and Management

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BY-:

ASHU KUSHWAHA

AMAN MISHRA

RAM KUMAR PAL

PRAKHAR SINGH

KUNWAR PRATAP

BUSINESS

ENTERPRENEURSHIP ANDMANAGEMENT


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Introduction Third largest fast food chain in the world

Fastest growing franchise cnain.

Today they have largest restaurant chain in theworld. They have over 40,855 stores in 105

countries and over 4,00,000 team members.

Subway has more than 700 development and

support people employed at the chain's world

headquarters in Milford, Connecticot into different

departments.


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HISTORY OF SUBWAY Founded in 28 august,1965 doctor Peter buck and

Fred deluca with loan $1000.

They opened their first sandwich shop in

bridgeport, connecticut. It turned to franchisein1974.

In 1980 salads were added to the menu of its

restaurants


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WHAT IS DAI?

Doctors Associates Inc. (DAI) is the franchisor of the SUBWAY systemand the corporation that owns the SUBWAY service mark.

The name was chosen by Dr. Peter Buck and Fred DeLuca in 1966.Dr. Buck was nuclear physicist by profession, and

Fred had aspirations of attending medical school to become a doctor.So, the name Doctors Associates Inc. seemed to fit their situation.


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Facilities provoded

Huge sandwich selection according to country.

The filling can be ordered double or some things

can be left out.

Provide customers about neutritions information.

The sandwiches of subway contain only 6 gms. of

fat.


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Franchise system

Subway is a registered trademark of Doctor'sAssociates Inc. (DAI). DAI owns the operational

business concept and trademark of Subwayrestaurants. From this organization,the franchiseesbuys the right to operate with the Subway concept.Subway provides required information to the newfranchisee during a two weak training. Subwayfranchise fee is exceptionally low for a chain of thissize.


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Franchise system

Subway's franchisee fee:

$15000 in the US and Canada

$12000 in Australia

$10000 in all other international countries It also provides shared values to franchisee

Investment Fee: Subway has the lowest start up

cost compared to other fast food chains Subway: $69,300 to $1,91,000

Burger King: $2,40,000 to $2.5 million

McDonald's: $4,32,800 to $7,15,150


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Franchise system

Operational support: Subway offers training coursesand information resources to franchisees.

Skills: Subway provides the franchisee with

marketing knowledge as well as necessary tools forhim to operate his business efficiently.

Style: Subway guides the franchisees in the rightdirection with training courses and necessary

information.

Site selection: Subway will help the franchisees tosecure a location for the new subway restaurants.


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Franchise system

Restaurant's design: Subway provides the franchisefloor plans for specific location

Equipment Ordering: Subway provides the

equipments that the franchise will need running thebusiness.

The franchisees are responsible for the following:

Initial franchise fee Finding location


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Franchise System

Leasing or purchasing equipment (possible through

Subway)

Hireng employees and operating restaurant

Paying 8% royalty(for franchising concept)

Paying 3.5% advertising fee into the advertising

fund (4.5% in US, Canada, Australia)


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THANK YOU

business enterpreneurship and management

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