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Air Deccan

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The Rise and Fall of Captain G.R.GopinathGroup-2Abhimanyu Maheshwari-109Prannoy Pillai-114Jaineet Sethi-117Pranisha Shetty-118Sujay Gokhale-119Early LifeBorn in 1951 Gorur, Hassan, KarnatakaSchooling:- Kannada Medium till the 5th Standard- Sainik School Bijapur- NDA PuneCareer:- Spent 8 years in the Army- Sericulture FarmHotel in HassanHelicopter Company Deccan Aviation AN AIRLINE THAT CHANGED THE WAY PEOPLE FLEW

Mantra It is not enough to have a dream, you need tobe possessed by it. Especially when the idea isabsurd for the othersAir Deccan A flying experience that led to the Deccan dreamIdentified that he may have audience for his dream while flying over Goa and AssamHis then absurd idea made him the first entrepreneur for the poor flyersAir Deccan finally started in 2003 to make sure everyone flies once in their lifetime

How Air Deccan was different?First airline to target Tier-2 cities and religious placesCapt. Gopinath leveraged his business with the elimination of agentsE-ticketing and call centre bookings were introduced Decision to launch an IPO and get listed on the NSE to be able to expand furtherFrom Deccan to Kingfisher Red

The Changing Phase of DeccanRising Competiton: Many foreign carriersRising Cost: Rising ATF pricesFall in Demand: RecessionCheaper Alternatives:Railway & Road TransportBargaining Suppliers: Airbus and BoeingBargaining Consumers: No loyaltyThe Deal in Numbers

On June 1st 2007, Board of Air Deccan approved the allotment of equity shares of 26% to UB Group and its nominees. The shares were allotted at Rs. 155 per share approximately at 10% premium for the current market price.Where did our Captain go wrong?Problems of micro managementMucked-up operationsPoor organization structure/ processesSlow responses to external change

The VisionThe StrategyThe ChallengeHe wants to kill time and distance

To expand express cargo to more locations, small towns, small industrial clusters, far flung farms Hub and spoke model. One hub at Nagpur, Maharashtra

He invested close to Rs. 35 crore in an IT system, thats designed to help the company reduce costs .

Manage air operations with an infrastructure thats not designed to handle volumes Connect the IT systems to the franchisees, customers, hub and its own offices - and software on site, in real timeDeccan 360

Deccan 360 faces turbulence

Trickle-down entrepreneurshipWhere are the customers?Blind men and the elephantIntrinsic factorsCosts grew faster than revenuesExtrinsic factorsOvercoming recessionVolatile fuel pricesCompetitionLack of lucrative tie-ups

Future VenturesDeccan Shuttles in GujaratNew airline which connects small towns-Revival of the dream? Run in with the Aviation Ministry ,SEBI and the Banks.

Awards and Honours1996 - Rolex Awards for Enterprise2005 - Rajyotsava Award (Karnataka)2007 - Chevalier de la legion dHonneur (France)Personality of the Decade Award (K.G. Foundation)Sir M Visvesvaraya Memorial Award (Federation of Karnataka Chambers of Commerce & Industry)

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