youth enterpreneurship
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Youth enterpreneurshipTRANSCRIPT
Youth Entrepreneurshipfrom the Concept
towards the Setting up of an enterprise
Emmanuel Labithianakis Lefkada, October 12, 2013
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Emmanuel Labithianakis - Lefkada, October 12, 2013
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Introducing…An entrepreneur is an enterprising individual who builds capital through risk and/or initiative
WIKIPEDIA
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What does it take?
•Passionif you can’t sleep at night, because
you’re thinking of your business’ success, go for it!
•Ideawhat? how? when? to whom?
•DifferentiationUnique Selling Proposition,
Customer Experience
•Organization & Calculation
SWOT analysis, Management, Profit & Loss, Budget
Emmanuel Labithianakis - Lefkada, October 12, 2013
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Passion
Be inspired
Be careful and methodical
Invest on yourKnowledge/skills/experience
Improve your deficiencies
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•Don’t look for something new to the worldeverything has already been discovered/invented
Idea?
•Find your own “blue ocean”too many sharks in “red oceans”, competing for the same fish
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Idea?
Red ocean Blue ocean
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Idea Generation
Idea Screening
Business Analysis
Development
Test Marketing
Commercialization
New Product
Too many ideas. Which one?
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Differentiation
•Not bad to imitatejust do it better, cheaper, faster
•Create your own unique offeringa Unique Selling Proposition, something that offers
customers a new experiencehttp://www.anticafebabochki.ru/http://www.littlegreekpie.com/ http://lukumas.com/
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Degree of differentiation
Market 1 Market 2 Market 3
Product 1Mass marketing
Same product to all consumersProduct 2
Product 3
Market 1 Market 2 Market 3
Product 1 Segment MarketingDifferent products to more
segmentsProduct 2
Product 3
Market 1 Market 2 Market 3
Product 1Niche Marketing
One product to one segmentProduct 2
Product 3
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Organization & Calculation
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Organization & Calculation
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Organization & Calculation
Strategy is doing either different things from your competitors, or doing the same things differently Michael Eugene Porter, University Professor at Harvard Business School.
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Organization & Calculation
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Organization & Calculation
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Organization & Calculation
1. IntrductionContentsExecutive Summary
2. Analytical Description of the Enterprise OwnershipHistoryDescription of the sectionProducts & ServicesPosition of the enterprise in the sectionHuman Capital
3. Analytical Description of the MarketMarket SegmentationTarget Market Segment Strategy
Market NeedsMarket tendencyMarket Growth
Section AnalysisKey playersDistribution MethodsMain Competitors
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4. Strategy & Implementation SummaryProduct StrategyMarketing StrategyDistribution StrategySelling Strategy
5. BudgetMain assumptionsP&L (Costs vs. Revenues 5year forecast)Cash-flow statement
Break-even analysis 6. Conclusion
www.disabled.gr
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Organization & Calculation
3 reasons why start-ups fail1.wrong assessment of capital needs2.overestimation of self competence3.lack of business plan
Where does the money come from?1.personal of family assets2.banks ()3.state or EU subsidization programs
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Sales
Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales)
Watch Like Follow
http://www.youtube.com/watch?v=vj29qmLnBiE
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What does your social media presentation provides you with?
• free showcaseo should be backed up with a web page with
e-shopping capabilities (www.hellaspay.gr)• opportunity to show your expertiseo share useful information, upload relevant
articles, search results, FAQs etc.o regular updateso be seriouso be consistent• add valueo offerso contests
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www.disabled.grwww.eleven.bgwww.betahaus.dewww.euronews.com/programs/generation-ywww.littlegreekpie.com www.lukumas.comwww.anticafebabochki.ru
http://www.slideshare.net/ymike27/blue-ocean-strategy-3626410
http://blog.hubspot.com/blog/tabid/6307/bid/54/Blue-Ocean-Strategy-A-Small-Business-Case-Study.aspx
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http://www.surveygizmo.com/s3/1083763/My-enterpreneurship-self-assessment
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Thank you…
Emmanuel [email protected]
Download presentation fromhttp://www.slideshare.net/mlabith/youth-enterpreneurship-26205801 Emmanuel Labithianakis - Lefkada, October 12,
2013