presentation on enterpreneurship

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  • 8/7/2019 PRESENTATION ON ENTERPRENEURSHIP

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    PRESENTATION

    ON BUSINESS PLAN

    Presented By Group IVth

    1. Irfan - Bashir.2. Mamta .

    3. Dinesh- Kumar.

    4. Jatinder -Kaur .5. Ravi- Kumar.

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    SURYA PHONES INDIA PVT.LTD

    Keep Talking With Unlimited Battery

    Any Time Any Where

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    QUICK RECAP OF THE PLAN

    1. Why solar phone.

    2. Name of the company.

    3. Logo Description.

    4. No .promoters.

    5. Target market.

    6. Our Values.7. Mission and Vision.

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    MARKETING PLAN

    A marketing plan is a written document containing the guidelines for the

    business centers marketing programs and allocations over the planning period.

    OUR MARKETING PLAN

    1. To define the current situations facing the product( how to get there)

    2. To define problems and opportunities facing the business.

    3. To establish objectives.

    4. To define the strategies and programs necessary to achieve the objectives.

    5. To pinpoint responsibility for achieving product objectives.

    6. To make the proper estimation of financial resources(budget analysis)7. To encourage careful and disciplined thinking.

    8. To establish a customer competitor orientation.

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    MAIN OBJECTIVEThe company plans to focus on the following target

    market that will provide us with the greatest market

    penetration as you know our target market is ruralmarket in J&K initially we intend to offer products

    and service packages that are priced appropriately

    for each segment and will offer the services that

    best suit the particular segment needs.

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    BUSINESS OBJECTIVES

    1.COMPANY GROWTH

    Become established as the leading distributor of solar cellular phones and itsservices and to increase number of outlets as per the distribution isconcerned.

    2. FINANCIAL OBJECTIVE.

    Create and increase revenue.

    3.MARKETING OBJECTIVES.

    Increase marketing efforts .

    Expand market area.

    Expand marketing reach.

    Brand recognition.

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    Marketing Mix

    The following are the 4PS that will be offered by our company .

    PRODUCT

    1. Solar Cellular Phones and services

    Product manufacturing process getting the raw material fromchina and will be assembled in our company into different shapes

    and sizes as per consumers needs both in terms of monetary and

    non monetary values. Two products will be

    S1 without extension cord and single battery.

    S2 with extension cord and double battery.

    2.Additional mobile accessories: Antennas, Batteries, Belt clips,

    Cables and Adapters, cases, chargers, faceplates,

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    PLACEThe word place refers to the location where product can be

    purchased.

    1.PHYSICAL STORES: We will install physical stores adjacent to

    existing stores of other company stores in main cities and towns ofJ&K state.

    2.SALES FORCE CIRCULATION:

    Also our distribution channels to far flying rural areas will be oursales force who will go to every possible area to convince people to

    buy solar phones.

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    PRICE

    Pricing is a highly visible element of a marketing mix and weare going to focus more on to grab more customers towards our

    product.AFFORDABLE PRICING STRATEGY

    Price will normally vary between Rs.1200 to 1500 only. Therewill no extra charge on after sale services.

    1. S1 will cost Rs. 1400

    2. S1 will cost Rs.1200 fixed.

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    SALES PROMOTION AND

    ADVERTISEMENT1.Advertisement:Print media and advertisement

    campaigns in far areas.

    2.Promotion: Discount to the customers who willbuy three phones at one time(Rs.200)on one phone.

    Free Sims will be given to low income people with

    collaboration to Aircel.

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    SALES -STRATEGY

    Constructing our Sales Strategy we shall follow the followingsteps:

    1.Sales Success Requires Planning - we shall formulate our sales

    strategy and tactics to achieve our sales success.

    2.Analyze Our Potential

    -we shall step through a structuredprocess that will prepare us for the development of our sales

    strategy.

    3.Strategize Around Strengths - The description of our sales

    activity will be analyzed producing a report that reveals factors

    impacting our sales potential.

    4.Develop Our Tactics - we shall receive guidance to develop a

    comprehensive tactical plan to achieve our success.

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    5.Measure Our Success

    -we shall constantly develop keymeasurements that mark the progress of financial estimates that

    guide our growth.

    6.Employ An Action Plan for Success - we shall provide our

    sales force a clear tactical plan that is also aligned with

    management's strategic objectives.

    The sales strategy of Surya Cellular Phones is simple. The key to

    customer satisfaction is having the product and services that

    meet the customer's needs. A crucial part of that is to also have

    knowledgeable employees to help customers quickly find whatthey want

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    FINANCIAL PLAN

    It is assumed that the initial investment of all promoters will be

    sufficient to finance any monthly cash-flow shortage. however,

    it would be advisable to establish a bank relationship as soon

    as possible. Sales could very well increase at a much sharper

    rate than assumed in these conservative projections.

    1. Start-up Funding

    No of promoters are 15 and contribution of each promoter will

    be 3 lakhs and will give us 4500000 lakhs in total.

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    1. Start-up Expenses to Fund: 10 lakhs(start up loss)

    2. Start-up Assets to Fund: 30 lakhs. It includes latest technological machinery

    and employees.Total Funding Required: 40 lakhs

    ASSETS1. Non-cash Assets from Start-up : 20 lakhs

    2. Cash Requirements from Start-up:10 lakhs

    3. AdditionalC

    ash Raised:00Total Assets:30 lakhs

    LIABILITIES

    1. Liabilities:00

    2. Current Borrowing:00

    3. Long-term Liabilities:00

    4. Accounts Payable (Outstanding Bills):005. Other Current Liabilities (interest-free):00

    Total Liabilities:Nil

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    BREAKEVEN ANALYSIS1.Fixed cost on one phone : Rs. 600

    2.Variable cost: Rs. 300 to 400

    Thus Total cost :900

    Price of one unit :1200

    Profit=300

    3.No of estimated sales /day40-70

    4.Total revenue in one day---21000

    Total revenue in one month---approximately 6.25lacs.

    NO .of units sold in one month: 2100

    In 8 months:16600(approx.).

    Here we will get the break even point

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    To be continuedThank you