presentation on enterpreneurship
TRANSCRIPT
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
1/16
PRESENTATION
ON BUSINESS PLAN
Presented By Group IVth
1. Irfan - Bashir.2. Mamta .
3. Dinesh- Kumar.
4. Jatinder -Kaur .5. Ravi- Kumar.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
2/16
SURYA PHONES INDIA PVT.LTD
Keep Talking With Unlimited Battery
Any Time Any Where
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
3/16
QUICK RECAP OF THE PLAN
1. Why solar phone.
2. Name of the company.
3. Logo Description.
4. No .promoters.
5. Target market.
6. Our Values.7. Mission and Vision.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
4/16
MARKETING PLAN
A marketing plan is a written document containing the guidelines for the
business centers marketing programs and allocations over the planning period.
OUR MARKETING PLAN
1. To define the current situations facing the product( how to get there)
2. To define problems and opportunities facing the business.
3. To establish objectives.
4. To define the strategies and programs necessary to achieve the objectives.
5. To pinpoint responsibility for achieving product objectives.
6. To make the proper estimation of financial resources(budget analysis)7. To encourage careful and disciplined thinking.
8. To establish a customer competitor orientation.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
5/16
MAIN OBJECTIVEThe company plans to focus on the following target
market that will provide us with the greatest market
penetration as you know our target market is ruralmarket in J&K initially we intend to offer products
and service packages that are priced appropriately
for each segment and will offer the services that
best suit the particular segment needs.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
6/16
BUSINESS OBJECTIVES
1.COMPANY GROWTH
Become established as the leading distributor of solar cellular phones and itsservices and to increase number of outlets as per the distribution isconcerned.
2. FINANCIAL OBJECTIVE.
Create and increase revenue.
3.MARKETING OBJECTIVES.
Increase marketing efforts .
Expand market area.
Expand marketing reach.
Brand recognition.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
7/16
Marketing Mix
The following are the 4PS that will be offered by our company .
PRODUCT
1. Solar Cellular Phones and services
Product manufacturing process getting the raw material fromchina and will be assembled in our company into different shapes
and sizes as per consumers needs both in terms of monetary and
non monetary values. Two products will be
S1 without extension cord and single battery.
S2 with extension cord and double battery.
2.Additional mobile accessories: Antennas, Batteries, Belt clips,
Cables and Adapters, cases, chargers, faceplates,
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
8/16
PLACEThe word place refers to the location where product can be
purchased.
1.PHYSICAL STORES: We will install physical stores adjacent to
existing stores of other company stores in main cities and towns ofJ&K state.
2.SALES FORCE CIRCULATION:
Also our distribution channels to far flying rural areas will be oursales force who will go to every possible area to convince people to
buy solar phones.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
9/16
PRICE
Pricing is a highly visible element of a marketing mix and weare going to focus more on to grab more customers towards our
product.AFFORDABLE PRICING STRATEGY
Price will normally vary between Rs.1200 to 1500 only. Therewill no extra charge on after sale services.
1. S1 will cost Rs. 1400
2. S1 will cost Rs.1200 fixed.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
10/16
SALES PROMOTION AND
ADVERTISEMENT1.Advertisement:Print media and advertisement
campaigns in far areas.
2.Promotion: Discount to the customers who willbuy three phones at one time(Rs.200)on one phone.
Free Sims will be given to low income people with
collaboration to Aircel.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
11/16
SALES -STRATEGY
Constructing our Sales Strategy we shall follow the followingsteps:
1.Sales Success Requires Planning - we shall formulate our sales
strategy and tactics to achieve our sales success.
2.Analyze Our Potential
-we shall step through a structuredprocess that will prepare us for the development of our sales
strategy.
3.Strategize Around Strengths - The description of our sales
activity will be analyzed producing a report that reveals factors
impacting our sales potential.
4.Develop Our Tactics - we shall receive guidance to develop a
comprehensive tactical plan to achieve our success.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
12/16
5.Measure Our Success
-we shall constantly develop keymeasurements that mark the progress of financial estimates that
guide our growth.
6.Employ An Action Plan for Success - we shall provide our
sales force a clear tactical plan that is also aligned with
management's strategic objectives.
The sales strategy of Surya Cellular Phones is simple. The key to
customer satisfaction is having the product and services that
meet the customer's needs. A crucial part of that is to also have
knowledgeable employees to help customers quickly find whatthey want
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
13/16
FINANCIAL PLAN
It is assumed that the initial investment of all promoters will be
sufficient to finance any monthly cash-flow shortage. however,
it would be advisable to establish a bank relationship as soon
as possible. Sales could very well increase at a much sharper
rate than assumed in these conservative projections.
1. Start-up Funding
No of promoters are 15 and contribution of each promoter will
be 3 lakhs and will give us 4500000 lakhs in total.
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
14/16
1. Start-up Expenses to Fund: 10 lakhs(start up loss)
2. Start-up Assets to Fund: 30 lakhs. It includes latest technological machinery
and employees.Total Funding Required: 40 lakhs
ASSETS1. Non-cash Assets from Start-up : 20 lakhs
2. Cash Requirements from Start-up:10 lakhs
3. AdditionalC
ash Raised:00Total Assets:30 lakhs
LIABILITIES
1. Liabilities:00
2. Current Borrowing:00
3. Long-term Liabilities:00
4. Accounts Payable (Outstanding Bills):005. Other Current Liabilities (interest-free):00
Total Liabilities:Nil
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
15/16
BREAKEVEN ANALYSIS1.Fixed cost on one phone : Rs. 600
2.Variable cost: Rs. 300 to 400
Thus Total cost :900
Price of one unit :1200
Profit=300
3.No of estimated sales /day40-70
4.Total revenue in one day---21000
Total revenue in one month---approximately 6.25lacs.
NO .of units sold in one month: 2100
In 8 months:16600(approx.).
Here we will get the break even point
-
8/7/2019 PRESENTATION ON ENTERPRENEURSHIP
16/16
To be continuedThank you