Under Guidance of Simarpreet KaurMiss Reena Thakur BS14BCM014 B.COM(Hons.)

Contents Introduction History Demographics Objectives Reasons/ Needs Incentives Obstacles Status of leading Women

Entrepreneurs in India Conclusion References

Introduction It has been established since ages that women

successfully discharge multiple role in capacities as a family member. But a women moving out as an employee or a boss has remained as a taboo in our country.

Women specially married women were not accepted holding a position of a commander in any sphere despite the fact that they are assertive, persuasive and equally strong like their male counterparts.

Due to better education facilities and growing awareness, women have started excelling and outscoring boys/men almost in every sphere of life.

Female Entrepreneurship or Entrepreneurs, as known as women enterprises encompass approximately 1/3 of all entrepreneurs worldwide.

History

Women became more involved in the business world only when the idea of women in business became palatable to the general public.

During 18th and 19th century, more women come out from under the oppression of societies limits and began to emerge into the public eye.

In 1990s due to a more progressive way of thinking and the rise of Female Entrepreneurs began to widely accepted term and although these women entrepreneurs serviced mostly women consumers.

DemographicsStudies have shown that successful women entrepreneurs start their business as a second or third profession. Because of their previous careers, women entrepreneurs enter the business world later on in life, around 40-60 years.Many women owned businesses continue to be home based operations. These types of businesses usually have limited revenue with about 80 percent of them at making less than $50,000 in 2002.The number of self employed women has steadily increased over the past 3 decades, putting them at an approximately 33 percent increase.

Objectives

• To provide Training facilities in export Marketing and Management Domestic Marketing, Quality control and effectively articulate the problems and constraints faced by women entrepreneurs.

• To provide greater access to latest technologies, and to strengthen affiliated Associations of women entrepreneurs by providing them package of services including information, contracts, training facilities and related supporting measures.

• To facilitate participation in International and Regional exhibitions, buyers-sellers meet, trade fairs, seminars to help women entrepreneurs.

Reasons/Need for Women Entrepreneurship

Many studies have concluded that women start their own businesses for a variety of reasons. These reasons included, having an idea for a business plan, a passions for solving a specifically related career problem, wanting to be more in control of their careers, maintaining a more balanced life, having flexible work schedule, taking a personal vision and turning it into a lucrative business. Women are still facing many issues in the workforce and being their own boss certainly is appealing to some of the everyday issues they face in outside of entrepreneurship.

Incentives for Women Entrepreneurs for Empowerment

Women entrepreneurs have achieved remarkable success. The Micro, Small &Medium Enterprises Development Organization (MSME-DO), the various State Small Industries Development Corporations(SSIDCs), the nationalized banks and even NGOs are conducting various programmes including Entrepreneurship Development Programmes(EDPs).There are also several other schemes of the government like the Income Generating Scheme, implemented by the department of Women and Child Development, which provided assistance for setting up training-cum-income generating activities for needy women to make them economically independent.

Cont…The Government of India has taken the following schemes and programmers to promote entrepreneurship in our country with special attention to women some of these are: Prime Minister’s Rojgar Yojna(PMRY) Management Development Programmes Women’s Development Corporations(WDC) Micro Credit Scheme NGO’s Credit Scheme National Banks for Agriculture and Rural

Development’s Schemes(NABARD) Training of Rural Youth for Self-

Employment(TRYSEM).

Obstacles for Women Entrepreneurs

Even though female entrepreneurship and the formation of women business network is steadily rising, there are a number of challenges and obstacles that female entrepreneurs face.

One MAJOR challenge that many women entrepreneurs face is the traditional gender-roles society may still have on women.

Entrepreneurship is still considered as a male dominated field, and it may be difficult to surpass these conventional views.

Cont….Obstacle Specific to starting new firm In general, women have lower personal financial assets than men. This means that for a given opportunity and equally capable individual, women must secure additional resources compared to men in order to exploit the opportunity because they control less capital.A Specific solution for solving women's difficulties for obtaining financing has been MICROFINANCE.

MICROFINANCE is a financial institution that has become

exceptionally popular, especially in developing

economies.

Cont…. Obstacles specific to managing a small firm.

Studies on women entrepreneurs show that women have to cope with Stereotypic attitudes towards them on a daily basis.Women's entrepreneurship can make a particularly strong contribution to the economic well being of the family and communities, poverty reduction and women's empowerment.Women entrepreneurs in the four SOUTHERN STATES and Maharashtra account for over 50% of all women led small scale industrial units in India.

Cont…. Obstacles specific to growing firms.

An specific problem of women entrepreneurs seems to be there inability to achieve growth, especially sales growth In other words, as women often have a difficult time to assemble external resources, they start as less ambitious firms that can be financed to a greater degree by there own available resources.Despite the fact that many women entrepreneurs face growth barriers, they still able to achieve substantial firm growth.

Status of leading Women Entrepreneurs of India

Indra Nooyi : Current position, CFO, Pepsico.

Indra Nooyi, 56, the current chairman of CFO of the second largest food and beverage business, Pepsico.

She was been conferred with prestigious Padma Bhushan for her business achievements and being an inspirations to India’s cooperate Leadership.

Naina Lal Kidwai

Current portion: group general manager and country Head- HSBC, India

Naina Lal Kidwai, 55, is presently the group channel manger and country head-HSBC, India.

India government conferred Padma Shri award on Naina for her contributions in the field of Trade and Industry .

HSBC- HongKong and Shanghai Banking

Corporation.HSBC is a British

multinational banking and financial services

company head quartered in London(UK)

Chanda Kochar

Current position MD and CEO- ICICI Bank.

Chanda Kochar,51 is currently the MD and CEO of India’s largest private bank ICICI Bank. She received the Workhardt gold medal for excellence in management studies as well as the J.N Boss gold medal in cost accountancy.

Kiran Mazaumdar Shaw

Current position CMD, BIOCON

Kiran,59, is the founder chairman and managing director CMD of Biocon Ltd.She is the member of Board of Governors of the prestigious Indian school of business and Indian Institute of technology, Hyderabad. Kiran received the prestigious Padma Shri (1989) and the Padma Bhushan(2005) from the government of India.

BIOCON- Biocon is full integrated Health care company that

delivers in innovative

Biopharmaceutical solution

Indu Jain

Current position- Chairperson(former), Times Group.

Indu Jain,76,used to be the Chairperson of India’s largest and most powerful media house- The Times Group.INDU Jain is also a founder President of the ladies wing of FICCI(FLO).Indu is also the Chairperson of the Bharatiya Jnanpith Trust, which awards India’s most prestigious and highest literary award, the Jnanpith award.

Conclusion As a consequence of improving higher education

level, Women are making a mark in every field like finance computer education and consultation, health products and services.

Women Leaders are hard working, ethical, purpose driven an maintaining values and legacy of their families.

Their working styles in their family in the various kinds of roles as mother, sister, wife, sister-in-law, etc. prove that they are master of opportunity management

Women have proved their ability to discharge various kinds of roles successfully. We have witnessed many women leaders have made remarkable achievement's in every sphere be it Politics, Economics, Social responsibilities administration's etc.

Women Leadership is crucial for strategic change and development of nation as well as globe.

ReferencesWebsite of Ministry of Women and Child

Development.Ministry of trade and commerce.Respective companies.Business Organization and Management by CB.

Guptawww.india.gov.inwww.msme.gov.in