Glasgow’s strategy for delegate build
Strong partnership Understand strategy, aims & audiencesAdd value 1, 2, 3
1. Develop assets to grow
delegate numbers
2. Promote via existing networks and distribution
channels
3. Develop new channels
and opportunities for delegate
build
Case Study: Royal College of Paediatrics
& Child health
Postcards were produced to be distributed to potential delegates at events in 2011
Pre Conference Marketing Support
Posters were designed to promote the conference to potential delegates to go to other events and partner conferences
Work with Local Contacts
Universities – GCMB has 2 500 contacts
Public Health Organisations – GCMB has access to 3000 local doctors
Other ideas: Researcher to find local industry links
List of 50 Scottish companies provided by GCMB’s researcher