51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

International healthcare congresses Continuing Medical Education challenges & opportunities

Oct. 24, 2012Lewis A. Miller, MS, CCMEPWentzMiller Global Services, LLC

International Congress and Convention Association.

Twitter: #ICCA12

The way it is …

28,000 at European Society of Cardiology 2012 Pharma paid expenses for many

International Congress and Convention Association.

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The way it will be…

Live streaming video and podcasts Doctors meet in regional sessions or watch at home

International Congress and Convention Association.

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1. We have advanced technology and skills for in-house and interactive web broadcasting2. We have advanced technology and skills for in-house interactivity but not via web3. We have limited technology and skills4. We have no technology or skills for interactivity

What are your venue's capabilities?

International Congress and Convention Association.

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Streaming video goes anywhere in the world

Why provide latest technology?

International Congress and Convention Association.

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85% of physicians in US & Europe use smartphones

62% have tablets – and more every day

Trend accelerating in rest of the world

Why provide latest technology?

International Congress and Convention Association.

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Limits on physician time & moneyTravel costs up, income downWork pressures reduce time for meetingsAnd pharma may cut costs by sending fewer delegates to congresses

Why provide latest technology?

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Marketing/sales budgets are being cutNew products are targeted to specialists and subspecialists

In US, support for CME down from 53% to 37% of $2 billion annually

Tighter new International Code of Practice for the industry

More on reduced pharma support

International Congress and Convention Association.

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More interactivityMore small group sessionsConnectivity to wider audience through technology

Use of Audience Response Systems in large meetings

And CME is moving away from giant lecture halls toward …

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1. Our group keeps up with trends in CME, both in format and purpose, so we can meet organizational needs2. We have some knowledge of CME trends but probably are not up to date3. We are not aware of any changes

How aware are you of new CME goals?

International Congress and Convention Association.

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Performance, not knowledge, is key

Evidence of knowledge change is no longer enough

The new goal:Change physician behavior to improve patient care

International Congress and Convention Association.

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1. State-of-the art technology in all meeting rooms to enable

a. streaming video (webcasts) b. Audience Response Systemsc. Hands-on sessions on computers

Where are the opportunities for you?

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2. Plenty of smaller rooms for …a. Breakout sessions of 10-30 physiciansb. Hands-on workshopsc. Building relationships

Where are the opportunities for you?

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3. Simultaneous meetings in sites in the region, e.g., US and Europe

a. Broadcast live from the experts in central location

b. Technology to enable interactivityc. Archive for global distribution

Where are the opportunities for you?

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Identify additional opportunities for marketing your capabilities Conduct research to determine …a. Which new drugs are being developedb. For which specialty or subspecialty groups – and their numbersc. Likelihood of local/regional presentations by pharmad. Contacts for sponsorship and funding

Where are the opportunities for you?

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Some ideas:a. Knowledge of what physician organizations

wantb. Knowledge of what the pharma and device

companies wantc. Advanced technology

d. Offer to train attendees in tech usee. Ability to identify offbeat funding sources

e.g., government, foundations, banks

What is your competitive edge to sign up medical meetings?

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1. Very likely2. Somewhat likely3. Need to give it more thought4. Not very likely

How likely are you to adapt to the new directions for CME meetings?

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

Thank you!And visit our website to keep up with changing trends in CME at www.wentzmiller.org