51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

New models of collaboration

Monday 22 October, 2012

ICCA Scandinavian Chapter: Twitter: #ICCASCAN

International Congress and Convention Association.

Twitter: #ICCA12

• Case study of how to create a sustainable region or destination

• Examples from Scandinavia• Applicable to any destination• Highlights leadership role of CVB

Agenda

“The question of reaching sustainability is not about if we will have enough energy, enough food, or other tangible resources …

The question is:

will there be enough leaders in time?”

Dr. Karl Henrik Robèrt, Founder The Natural Step

Workshop to create a shared

vision of Success

Step 1: Gothenburg, Sweden 2010

Step 1: Gothenburg, Sweden 2010

ICCA Scandinavian Chapter: Twitter: #ICCASCAN

CO-CREATING THE VISION

Step 2: Reykjavik, 2011

International Congress and Convention Association.

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1. Created input for development of a sustainability charter for members

2. Brainstormed and prioritized actions that could be undertaken by destinations

3. Generated input for the creation of a common sustainability measurement framework

Step 2: Workshop results

International Congress and Convention Association.

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Launched the Scandinavia Sustainable Meetings Accord

Launched a common set of performance indicators

16 destinations provided data to benchmark sustainability performance

Workshop to discuss implementation

Step 3: Tampere, Finland 2012

ICCA Scandinavian Chapter: Twitter: #ICCASCAN

Accord – common commitment, shared responsibility

• Engaging our clients, partners and other interested parties in dialogue about sustainability

• Educating, sharing knowledge and recognizing best practice.

• Encouraging and supporting private-public collaboration with other destinations

• Providing resources to planners to identify responsible, sustainable and certified suppliers

ICCA Scandinavian Chapter: Twitter: #ICCASCAN

Accord – common commitment, shared responsibility

• Advocating efficient, equitable and more sustainable use of resources.

• Facilitating the increased use of environmentally friendly transport

• Calculating the CO2 footprint of a defined Scandinavian meetings industry and aiming to reduce this by 20% by 2020.

• Upholding the highest standards of honesty and fairness and thus maintaining a society with integrity and strong ethical standards.

• Giving back to the community

ICCA Scandinavian Chapter: Twitter: #ICCASCANStep 3: 30 organisations signed the accord

International Congress and Convention Association.

Twitter: #ICCA12

International Congress and Convention Association.

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UNIQUE

International Congress and Convention Association.

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Hardware: Infrastructure of city-Recycling -Carbon Emissions-Public Transport

Software: Meetings industry commitment-% certified venues/hotels-CVB sustainability communications-CVB support to help clients be sustainable

SCANDINAVIA DESTINATIONS SUSTAINABILITY INDEX

International Congress and Convention Association.

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Destination Index

0

5

10

15

20

25

0 5 10 15 20 25 30

Soft

war

e

Hardware

2012 Scandinavian Destination Sustainability Index

STOCKHOLM

REYKJAVIK

TRONDHEIM COPENHAGEN

GOTHENBURG

AALBORG

STAVANGER TAMPERE UPPSALA

ESPOO

MALMÖ

KARLSTADAARHUS

HELSINKI OSLO

TURKU

International Congress and Convention Association.

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Climate Leaders

100% cities have climate plan5.48 t/co2 average per capita emissions 33% Average 2020 co2 Reduction Target 49% Average Renewable Energy Mix65% average waste diversion rate for the city

International Congress and Convention Association.

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64% of Congress and Exhibition Centers are eco-certified

100% Copenhagen, Oslo, Gothenburg, Helsinki, Stavanger, Uppsala

International Congress and Convention Association.

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59% of all hotels are

eco-certified

Trondheim 95%

Gothenburg 87%

Stockholm 83%

Stavanger 80%

Malmo 81%

International Congress and Convention Association.

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POLICY

Only 25% of CVBs have a publicly available

sustainability

policy

International Congress and Convention Association.

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63% Put basic sustainability info on

web

38% provide green

guides

31% supplier lists

25% offer tools to clients

CVBs need to do more to help clients be more

sustainable

International Congress and Convention Association.

Twitter: #ICCA12

Collaboration

Real success is driven by public private partnerships

51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

Session sponsored by:

Thank you!