everything you wanted to know about working with amc's #icca12 monday 22/10/2012

Monday, 22 October 2012 San Juan, Puerto Rico

ME202: Everything you wanted to know about working with AMCs

(Association Management Companies)

Monday 22 October, 11.00-12.30


Your Speakers

Gregg H. Talley, FASAE, CAEPresident & CEOTALLEY MANAGEMENT GROUP, INC. (TMG)

Gregg has over 29 years of experience within the Association/Event Management Industry.

Prior to founding TMG in 1987, Gregg worked in a Convention Bureau and for a hotel development company. Since its inception TMG has grown to manage over 40 national and international clients, the majority of which are in healthcare.

TMG provides full association management services, strategic facilitation, consulting and a host of contract services. With offices in Southern New Jersey and Washington, DC TMG has 60+ full time professionals.

Karl Ely CAESr. Vice President and PublisherASAE The Center for Association

Leadership

Karl is a member of the Executive Team of ASAE and oversees the business development activities of the Associations Now magazine, it’s subsidiary publications, and the Alliance Partnership program activities.

With more than 20 years experience in association management, Karl has led key initiatives in the growth of the organization most recently the redevelopment of the print and digital publishing platform.

Terrance Barkan CAEChief Strategist GLOBALSTRAT

Terrance has more than 20 years of hands-on experience helping associations to grow globally.

He is the former founder and CEO of one of the first truly global AMC’s, Association Globalization Services, which he grew from scratch into a team of more than 55 staff and 11 offices around the world.

Terrance sold his AMC in 2008 to a global PCO company based in Europe.


What is an “AMC” (association management company)?AMC’s provide a wide range of professional services specifically for trade and professional associations.

Services can be provided “a la carte” or as a complete management solution.

Services (and staff resources) are provided on a contracted basis.

Typical AMC Menu of Services

1 Membership

2 Strategic planning

3 Meetings, conventions, expositions and trade shows

4 Financial management and administration

5 Legal counsel

6 Education and certification

7 Public relations and marketing

8 Web communications and social media

9 Policy and lobbying

10 Publications

11 Research

12 International


AMCi - The association of association management companiesRepresents the association management company industry.

Provides support to help grow member companies, establish best practices and deliver education.

Helps potential clients find association management partners for the services they need.


What are the pro’s and con’s of using an AMC?The Con’s of using and AMC

1 Less direct control over staffing decisions and allocation of time and resources

2 Depends on the ability and skill of the AMC management and ownership to deliver results

3 Staff have a dual duty of responsibility; to the association client as well as to the AMC

The Pro’s of using and AMC

1 Access to a broad team of professionals and technology solutions

2 A contractual relationship that eliminates the obligations of being an employer

3 Can be a more cost effective solution for associations

How does an AMC differ from a PCO that offers a “Secretariat”?

An AMC is primarily focused on the governance and management of the core association membership services which may or may not include the management of an annual conference and other events.

A PCO is primarily focused on the organization of conferences and meetings while also providing a headquarters and membership services.


Why are associations everywhere looking at international markets?

ROW – Rest of World7 Billion

The World

USA320

million

Why are U.S. organizations going international?

Market Potential

U.S. Potential


Typical association scenario

Market Potential

U.S. Potential

85-90% US Members



Current Membership

10-15% Int’l Members

PotentialGlobal

Membership

Market Potential

U.S. Potential

85-90% US Members



Current Membership

10-15% Int’l Members

SOURCE: http://www.economist.com/blogs/dailychart/2011/08/emerging-vs-developed-economies


Why are associations turning to 3rd party service providers?

There is a global trend towards outsourcing.

This is a risk management approach, avoiding to make commitments to full time staff in uncertain economic conditions.

Outsourcing to 3rd party providers is also a part of management strategy to outsource where ever possible as a standard business practice.


How should ICCA members think about AMC’s ?• Non-US service providers and destinations have an

extremely low profile in the US association market (Canada and Mexico are notable exceptions).

• Many US associations have international meetings and events (even those associations that might be thought of as ‘US centric’).

• It is incredibly difficult for US based associations to identify, qualify and select international partners, providers and venues.

• AMC’s can be excellent contacts and partners for international suppliers and venues, providing greater visibility to the US market


What did you learn today?

everything you wanted to know about working with amc's #icca12 monday 22/10/2012

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