the 2012 venue trend survey #icca12 sunday 21/10/2012

51st ICCA Congress

International Congress and Convention Association.

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Session sponsored by:

The 2012 Venue Trend SurveyPresented by:Renate Dobler-JerabekMesse Wien Exhibition & Congress Center

Sector Education SessionSunday, 21 October 2012


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2012 Venue Trend Survey

The Working Group

Chris Prieto - Emperors Palace, South Africa

Helga Ginzinger, CMP - Bregenz Festival House

Annabel Norris - Sydney Convention & Exhibition Centre

Alexandra Torégão - Lisboa Congress Centre

Handan Boyce, Halic Congress Center Istanbul Renate Dobler-Jerabek – Reed Messe Wien

counsel by Alec Gilbert - Adelaide Convention Center


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The Test Group

Brian Horsburgh, Aberdeen Exhibition and Conference Centre


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ICCA Team

•Ronaldo Cardano •Ksenija Polla

…..and 154 participating venues

THANK YOU ALL!!!!!



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History

• First survey late 90’s and decided to be conducted every two years• Cost was on average € 60 per Center, and decided to be free of charge in 2005• Change from Price Comparison Study to Venue Comparison Study for 2010 edition• Further change from Venue Comparison Study to Venue Trend Survey for 2012 edition



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Reasons for the survey

•To enable ICCA members to carry out comparisons/benchmarking•Analyize business models rather than comparing actual pricing •Identify new trends•Guaranteed confidentiality - as only participating ICCA venue members receive the full report•General trends and results will be published on the ICCA website



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Time line

• Pre info December 2012• Next announcement in May 2012 in Frankfurt at Venue Sector meeting prior to IMEX• Study was sent out in June 8, 2012• Altogether 6 reminders were sent (July –September)



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General Statistics

2012 2010Total venues invited 326 (301)Total responses 154 (141)Response rate 47% (47%)

•2010 Survey: 92 questions •2012 Survey:113 questions with sub-questions

covering 13 topics



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Geographical Spread

2012 2010Europe 87 (84)Africa/Middle East 13 (11)Asia Pacific 33 (28)North America 17 (15)Latin America 4 (3)



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What´s new

• New topics introduced

Definitions & Terminology section Social MediaFree WIFIEmployment & Job profiles

• Sustainability questions more elaborate• Emphasizing pricing models vs comparison of actual figures• More free questions



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Social MediaDoes your venue use Social Media?


154 venues answered


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Social MediaIf not, why?


34 venues answered


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Social MediaImportance in marketing

53% think Social Media is somewhat important in marketing strategy32% very important 15% not important

154 venues answered



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Social Media

Tracking success 47% keep track of success in application of Social Media143 venues answered

Coordination of Social Media86% coordinate Social Media activities in-house.14% oursource the tracking or use other means.136 venues answered



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Free WIFIDo you offer free WIFI at your center?

151 venues answered


151 venues answered


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Free WIFI

Future strategy62% plan to introduce it or extend free WIFI98 venues answered

WIFI Policy58% have some kind of policy to regulate self-installed WIFI access points in exhibition147 venues answered



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Free WIFI

Internet Terminals63% offer internet terminals 153 venues answered

55% charge for internet terminals121 venues answered



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Future developments

Number of staff compared to 2009


152 venues answered


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Future developments


New positions created

Health & Safety Manager, Community Manager, Social Media & Digital Media Communications Manager, Multimedia Managers, Eco Manager, Training Manager…..

Positions that have become redundant

Middle Management, cleaning & security outsourced, Departments merged, financial department restuctured, facility management outsourced….


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Future developments

Expansion & refurbishments


58% do plan refurbishments133 venues answered

32% will conduct structural alterations121 venues answered

44% envisage an expansion 134 venues answered

2010: 70% planned refubishments or alterations


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Sustainability

Has your venue adopted any sustainability programme153 venues answered



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Sustainability

Sustainability Trends

61% are actively marketing sustainability programme151 venues answered

59% do actively encourage clients to use sustainability programme

150 venues answered

48% say that clients request sustainability programme153 venues answered



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SustainabilityWhat initiatives has your venue developed to reduce environmental impact?


148 venues answered


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Economic impactDoes your venue measure economic impact?


153, 148, 150, 147, 146 center answered


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Economic impactWho collects and measures the economic impact?


146 venues answered


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Economic impact


1. Overall delegate spend per day at venue 2. Overall delegate spend per day in city/community, including hotel

accommodation, transport, food& beverage, entertainment, shopping etc. 3. Overall contribution of venue-generated business to the local (community)

economy 4. Number of permanent (year-round) jobs secured in community through

venue-generated business

125129

117

110

Nbr venues answered


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Space rentals

Services included in conference room rental


78,9 %72,4 %

92,1 % 89,5 %

34,2 %44,1 %

96,7 % 94,1 %

43,4 % 47,4 %32,9 %

0,0 %

20,0 %

40,0 %

60,0 %

80,0 %

100,0 %

120,0 %

1 2 3 4 5 6 7 8 9 10 11

1. Duty Manager Service2. Stage or Podium3. Chairs4. Tables5. Data projector & Screen6. Sound System (microphones

& loudspeakers)7. Air Conditioning8. General Cleaning of room9. Technical Assistance10. Free WIFI11. Other

153 venues answered


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Space rentals

Services included in exhibition hall rental


1. General Lighting of the Hall 2. Heating/Cooling/Air Conditioning 3. General cleaning 4. Toilet cleaning 5. First Aid 6. General Security (24/7) 7. Hall Manager 8. Carpeting 9. Traffic Management 10. Registration Counter 11. Free WIFI

154 venues answered


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Space rental Different rental charged for different usage

catering areas, meeting room/plenary, poster exhibition etc)

2012: 54% differentiate type of usage in pricing2010: 48% differentiate type of usage in pricing

103 venues answered



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Space rental Space rental for set-up & take-down days

2012 2010


106 venues answered

60% charge between 45 – 50%


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Commercial policyGeneral observations

35% do have a published price list

70% charge for overtime

36% charge high or low season rates – 2010: 34%

63% have a ½ day rental rate - 2010:67%

83% are willing to negotiate on published rates - 2010: 84%

61% determine future rates based on rate of inflation


154, 149, 150, 151, 151, 76 venues answered


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Commercial policyPayment schedules

95% have a set schedule of payments

90% are willing to accommodate client´s payments streams

95% have a set cancellation policy

82% are willing to negotiate on cancellation fees in case

parts of rented spaces are cancelled

53% have a repeat client pricing model

* 153, 150, 152,149, 151 venues answered



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Commercial policyDownpayment on signing contract


2010: 5 % of venues were charging 5% and less

151 venues answered


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Commercial policyDo you require estimated full prepayment before the event

2010: 35% of venues requested room rental prepayment 153 venues answered



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Commercial policy

88% have Force Majeuere clause in their contract

149 venues answered



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Services Accommodation


2010Own hotel facilities 21%Hotel connected to venue 48%No hotel facilites 35%

144 venues answered. Not applicable for hotels in Venue sector.


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Services PCO



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ServicesCommissions paid to venue finders or PCOs

52% pay a venue finder** (2010: 61%)

56% pay a PCO*** (2010: 60%)

Amounts paid:

For Venue finders: 75% of venues pay 10% commission* or less For PCOs: 86% of venues pay 10% commission* or less

* based to total conference room rental

** 150 venues answered*** 152 venues answered



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Services Tied contracts/exclusive suppliers


154 venues answered


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Services Tied contracts/exclusive suppliers


101 venues answered


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Services Catering- is it part of organisation or contracted out?

2012 2010


154 venues answered


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Services Catering- client is obliged to use in-house catering?

2012 2010


127 venues answered


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Services Catering- when contracted out is client free to choose?


93 venues answered


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Relations with other OrganisationsFinancial incentive or support programmes by city

61% do have such a programmeCriteria that have to be met



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61% of venues do have such a programme

2010: same percentage


149 venues answered


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Criteria that have to be met


51st ICCA Congress


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Session sponsored by:

Thank you!

Your questions are welcome, now or during the break.....


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the 2012 venue trend survey #icca12 sunday 21/10/2012

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