51st ICCA Congress

International Congress and Convention Association.

Twitter: #ICCA12

ICCA Best Marketing Award 2012Tuesday 23 October

International Congress and Convention Association.

Twitter: #ICCA12

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International Congress and Convention Association.

Twitter: #ICCA12

Bedouk Event Sourcing Solutions Sponsor of the Best Marketing Award

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Overview

• Now in 16th year• Recognises excellence and outstanding

achievement in destination or product marketing

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Process

• Submissions mid September• Four finalists selected• Presentations at ICCA Congress• Winner chosen by judges and delegates on

a 50:50 basis• Winner will be announced at the closing

session Wednesday

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Submission components

• Innovation and creativity• Research and rationale• Return on investment• Success in meeting the objectives• Communication {Written}

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Judges

• Aileen Crawford, Glasgow City Marketing Bureau• Patrick Delaney, Ovation Global DMC• Sólveig Lilja Einarsdóttir, Iceland Convention and

Incentive Bureau• Juan José Garcia, Vibo Congresos• Simone Sfeir, Bedouk Event Sourcing Solutions

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Your Role

• Determining the winner• Critical, you have 50% of vote• You will be asked 5 questions  around

creativity, Quality of Execution, ROI and communication

• The results of the individual votes will not be shown on the screen

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Focus on:

• Innovation and creativity• Research and rationale• Return on investment• Success in meeting the objectives• Communication

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

The Finalists

•Artion Conferences and Events•Kuala Lumpur Convention Centre•MEET TAIWAN•Netherlands Board of Tourism & Conventions     

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Presentations

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

• MEET TAIWAN• Kuala Lumpur Convention Centre• Artion Conferences and Events• Netherlands Board of Tourism &

Conventions 

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

MEET TAIWAN

Sin Chen, Clare Wang

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Kuala Lumpur Convention Centre

Peter Brokenshire, Angeline Lue, Kuzaimah Idris

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Artion Conferences and Events

Valentini Amarantidou

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Netherlands Board of Tourism & Conventions

Eric Bakermans

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Congratulations!

See you all at the Closing Ceremony.

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

Best Marketing Award 2012

The Vote

International Congress and Convention Association.

Twitter: #ICCA12

Focus on:

• Innovation and creativity• Research and rationale• Return on investment• Success in meeting the objectives• Communication skills

Best Marketing Award 2012

International Congress and Convention Association.

Twitter: #ICCA12

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