advanced bidding sessions #icca12 monday 22/10/2012

51st ICCA Congress

International Congress and Convention Association.

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Session sponsored by:

Advanced Bidding SessionsME 304

Monday, October 22, 201214.00 – 16.30


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In the app, enter the Voting and Q&A menu

Voting with SpotMe


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Let’s vote now

Voting with SpotMe


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First Round:The loosing story - 3 Presentations

Table DiscussionSecond Round:The winning story – 3 Presentations

Table DiscussionThird Round:Making the difference – Creativity

Table DiscussionFinal Discussion

Session Design


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Alice Au – Toronto Convention BureauWorld Police & Fire Games 2017

10.000 competitors + accompanying persons (20,000 expected visitors)66 sports (48 venues)70 countries10-day event in July/August (Biennial)

not in the ICCA Database

First Round – The loosing story


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• WPFG 2015 Bid – first time in 2007• LOC included Toronto Police Service,

Toronto Fire Services, TPAAA, TPFFA, TPA, City Economic Development Department, Provincial Government, Toronto CVB• September 2008 - First site visit • 5 cities in the running• Shortlisted: Fairfax, VA / Toronto, ON &

Winnipeg, MB



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• July 2009 – Presentation in Vancouver at the 2009 WPFG headed by TPS Co-chair with key speakers: the Chief of Police, Chief of Fire Services, Premier’s & Mayor’s video endorsement, emceed by the President/CEO of Toronto CVB with great show of Police & Fire services athletes’ presence

• Reason for Loss: Came across as too much of a tourism pitch!?!



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• 2nd attempt - WPFG 2017 Bid• January 2010 – LOC re-grouped• Revamped bid with complete new look• October 2010 – 2nd site visit of all proposed

venues – all rated “very good to outstanding” (higher than first visit)

• Competition: Montreal, Ottawa, Winnipeg, Melbourne (AUS) and Chengdu (China)

• Shortlisted: Chengdu, Montreal, Toronto



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• June 2011 - Funding commitment secured from Federal, Provincial, Municipal Governments in cash & in-kind + hospitality industry support

• August 2011 – Bid presentation in NYC at the 2011 Games (headed by TPS & TFS and the two Chiefs, Premier & Mayor’s message, Provincial Govt Rep, plus P & F athletes’ presence)/ Toronto CVB presence for Q & A support only



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• Result - Lost to Montreal • Reason offered - very emotional pitch by

Montreal to have WPFG in their city in 2017 to join in the celebration of the 375th anniversary of the founding of Montreal

• Major funding offered also a big factor



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Eric Chou – Metro Toronto Convention CentreInternational Congress of Dietetics 2020

every fourth year

+ 3,000 participantsCongress Centre, SeptemberNational Member Council decides

ICCA Series 1380401



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The Chase:“Stalking” the National Association since 2008 for 2016.Canada DC CEO is the General

Secretary / Secretariat HQ’s in TorontoThe 2020 Scenario – National Bid Off

VancouverToronto Montreal



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The Competition:Hydrabad, IndiaCapetown, South Africa

The Rotation:Every 4th / 5th Congress rotates to North AmericaLast time in N.A., it was in the USA.



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The Presentation:Told that ~22 voting members would be in attendance.At the last minute told ~40Two Reps from DC did a role playMTCC was in the room and advanced slides.



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Andreas Abold - Abold Bureau for Marketing Communication

FIFA World Cup 2022

Not in the ICCA Database



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Around the table present additional loosing experiences

Each table comes back with one lesson learned or an obstacle discovered

10 minutes time

First Round – Table Discussion


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Alice Au – Toronto Convention BureauInternational Mass Spectrometry Congress 2016

+ 2000 participants

no venue preferenceAugust – SeptemberGoverning Committee decides

ICCA Series 1276730

Second Round – The winning story


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IMSC 2016 – Bid began in Dec. 2010•PCO of the Canadian Society for Mass Spectrometry (CSMS) convinced the society to move forward with Toronto•Jan. 2011 – Feb. 2012: Bid doc prep with LOC from across Canada•Feb. 2012 – Budget drafted by PCO reflecting potential sponsorships from annual corporate supporters of the CSMS with provision for Travel Grant



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• March 1, 2012 – IMSC2016 Bid document posted on secured website for IMSF Affiliate Members to download

• Initial Competitors – rumours of interest from Brazil, China, Ireland, Spain

• Bid submission date extended to June 15, 2012 by the IMSF President

• June 15, 2012: Only Spain submitted bid



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• September 15, 2012: Toronto hosted a “Canada Night Reception” in Kyoto for Council & Affiliate Members, evening prior to presentation at the IMSC 2012 Congress

• September 16, 2012: Presentation to Council & Affiliate Members by CSMS Chair, Toronto CVB cue video & assist with Q&A



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• Result: CANADA WON (17 to 5 votes)

Key learnings: • Strong LOC and creative scientific program • A local member who plays an active role on

IMSF Council• Balanced budget with sound financial

support



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Eric Chou – Metro Toronto Convention CentreInternational Confed. of Midwives 2017

Triennial+ 2,500 participantsCongress Centreno month preferenceNational Member General Assembly decides

ICCA Series 1166901



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The Chase:The CAM had bid on the following years:2008 – Montreal lost to Glasgow2011 – Montreal lost to Durban2014 – Toronto lost to Prague

Our loss to Prague, vote was 51% to 49% after an initial result of 50.8% to 49.2% with approx 150 votes in the room.



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The Competition:Hydrabad, IndiaBali, Indonesia

Rotation: Last time inCanada – 1993 Vancouver, 1972 Washington

2005 – Brisbane, Australia1999 – Manila, Philippines



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The Presentation:CAM President / AOM President / French

Speaking member of the CAM Executive.Powerpoint presentation in both French & English

MTCC Rep at the back of the room advancing slides.



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The Result:Canada 53.7%India 27.2%Indonesia 18.9%



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Andreas Abold – Abold Bureau for Marketing Communication

UITP World Congress 2011

biannual+ 2500 participants/exhibition!!!Congress CenterMay - JuneExecutive Board decidesICCA Series 1276501



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Around the table present additional winning experiences

Each table come back with one element which was crucial for the win

10 minutes time

Second Round – Table Discussion


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Amelia Rozman - Sawarak Convention Bureau

Creativity in and for the bidding process

Third Round - Creativity

Afternoon peeps… I am in ICCA Congress now. San Juan is a wonderful destination. Have not met look alike Ricky Martin yet… but I won’t give up! Creativity is on the way. Time for me to present… Wish me luck!

Amelia RozimanGlobal Marketing and Communications DirectorSarawak Convention Bureau

BIDDINGOpportunities & Challenges

Business Case Study

Destination

BudgetBid Criteria

Site Inspection

Competitor

Decision Makers

Presenter

Support

Local Host

WHAT IS CREATIVITY?

In Wikipedia, creativity is defined as a mental and

social process involving the generation of new ideas or

concepts, or new associations of the creative mind between

existing ideas or concepts.

Dress to impress! Hopefully I can seal the deal tonight. But not enough cash

Go shopping!

Focus girl… let the dress go!

Let’s go to the mall… Macy’s is on sale!

SCENARIOGirl needs to seal the deal… We need to win the bid…

She thinks

She needs an expensive dress for the dinner meeting

to impress her client.

?She should be…

Solving her problem by working on how

she can improve her chance of success by

offering unique products and

services so she can charge a

premium price.

?

SCENARIOGirl needs to seal the deal… We need to win the bid…

She thinks

She needs an expensive dress for the dinner meeting

to impress her client.

We think

We need to impress the decision makers with our beautifully

designed bid document and

bid presentation mostly by addressing

carefully what is required by the

selection criteria that are given to us.

She should be…

Solving her problem by working on how

she can improve her chance of success by

offering unique products and

services so she can charge a

premium price.

We should be…

Focusing how we can go above and

beyond

How we can break out from the

constraints of the unwritten rules

Give the decision makers more than

just one more nicely design bid document

Problems are a good opportunity

Keep it simple

Problem Solving

Restrictive Criteria

No Focus

Great Ideas Do Not Eventuate on Queue

Main presenter talks too much or is so shy they do not talk at all

Serious is boring!

Serious is boring! Let’s do something different…

I Like!

To be different!

Shaman ceremony is cool!

Main presenter talks too much or is so shy they do not talk at all

Serious is boring!

Talks too much or too shy?

Bla… Bla.. Bla…

Shy?

Another PowerPoint presentation…?

My dream bidding team - "Moe, Larry, and Curly"

I love the classic original version

Funny and creatively silly!

My daughter thinks that Moe is the cutest of the three!

Not as weird as the talking squirrels.. My dream bidding team - “an advertising creative director, a graphic designer and public relations expert "

They are creative and naturally think outside the box

Work well under pressure

It is their nature to “problem solve” by using creativity


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ICM Creativity:

A Canadian Icon Fund Raising Campaign

Creativity

51st ICCA Congress


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Discussion

51st ICCA Congress


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Thank you!

And the Sponsors of this session!

advanced bidding sessions #icca12 monday 22/10/2012

Documents

main presenter

icca databaseinternational

round table

international

session sponsored

affiliate

convention

dinner meetingshe