Download - Illustration and social media
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Page 1 | Social media and illustration | September 2011
Social media and illustration September, 2011
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Who is Ross?
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Why am I doing this?
Courtesy of Flickr user colloidfarl
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Tonight Matthew, I will (try to) explain…
• Why social media/digital is worth grasping
• What objectives it can help achieve
• What platforms are available
• General housekeeping tips
• What trends are driving digital?
• How do these shape a bigger picture?
• End
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WHY BOTHER? Courtesy of Flickr user smc2866
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It’s huge! And small.
Courtesy of Flickr user johnbullas Courtesy of Flickr user bneumann
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It’s everywhere! And nearby.
Courtesy of Flickr user 54545503 Courtesy of Flickr user chr1sp
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It’s super quick! And free (mostly)
Courtesy of Flickr user yoghurt
Courtesy of Flickr user mightymoss
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GETTING STARTED
Courtesy of Flickr user 35188692
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You or the work?
YOU
1. Making connections with other illustrators
2. Making connections with art directors, creative directors etc
3. Building personal profile 4. Sharing experiences 5. Gaining support 6. Inspiration
YOUR WORK
1. Promoting your work 2. Selling your work 3. Sharing your work 4. Giving insight into your
thinking and process 5. Gaining feedback from
others 6. Inspiration
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POST
www.forrester.com/
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POST
www.forrester.com/
THINK ABOUT YOUR OBJECTIVES AND
AUDIENCE BEFORE JUMPING TO THE
TECHNOLOGY
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PLATFORMS
Courtesy of Flickr user st3f4n
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Twitter and LinkedIn
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A typical Twitter profile
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Using lists
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Using lists
TWITTER LISTS CAN HELP YOU FIND SIMILAR
PEOPLE AND ALSO SHOW YOU HOW
TWITTER VIEWS YOU
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Finding opportunities
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Illustrators using Twitter well
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Illustrators using Twitter well
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A typical LinkedIn profile
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A typical LinkedIn profile
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Tumblr
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TUMBLR IS GROWING HUGELY AND IS GREAT FOR INSPIRATION AND ALSO SHARING YOUR
WORK
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Flickr
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Flickr
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MORE PLATFORMS
Courtesy of Flickr user st3f4n
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Behance – creative network
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Etsy – craft based shop
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Delicious – social bookmarking
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Lanyrd – events
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Wordpress – blogging
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Wordpress – blogging
THERE ARE PLATFORMS AND MECHANISMS TO SUPPORT MOST
OBJECTIVES
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Page 35 | Social media and illustration | September 2011 Courtesy of Flickr user bionicteaching
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Google yourself
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Listen
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Join the dots
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Be aware of digital rights
http://creativecommons.org/
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Measure
Courtesy of Flickr user modernemily
• Work out what you’re trying to achieve and assign suitable metrics: • Number of connections made on
Twitter/LinkedIn
• Number of conversations with other illustrators, potential buyers etc
• Feedback/comments received
• Clicks received on links posted
• Views and favourites
• Anything else…
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TRENDS Courtesy of Flickr user talkboy20
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Mobile internet use growing
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Constant communication
• “Consumers are spending almost half (45 per cent) of their waking hours watching TV, using their mobiles and other communications devices”
• Ofcom, August 2010
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Information overload
• “More than 30bn pieces of content (images, videos, links etc) are shared each month, which is an average of 7bn pieces a week”
• April 2011, eConsultancy
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What this means…
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THE BIGGER
PICTURE Courtesy of Flickr user wonderlane
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Tablets and smartphones
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QR code
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Augmented reality
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Augmented reality
DIGITAL IS SO MUCH MORE
THAN TWITTER AND FACEBOOK
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Augmented reality
AS A CREATIVE, HOW CAN YOU
UTILISE TECHNOLOGY?
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Berg iPad art
http://berglondon.com/
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How do you get through to him?
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How do you get through to him?
HOW CAN YOUR WORK CUT THROUGH? HOW
CAN DIGITAL WORK TO YOUR ADVANTAGE
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LASTLY….
Courtesy of Flickr user arimoore
START SMALL
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Start small and persevere
• Don’t try and conquer everything at once, pick something that feels right and build it into your daily routine. • Follow someone new on Twitter
• Comment on a Flickr image that isn’t yours
• Submit an image to Behance
• Google your favourite illustrators and connect with them
• Google your favourite publications or agencies and connect with them
• Something else…
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Page 57 | Social media and illustration | September 2011
Start small and persevere
• Don’t try and conquer everything at once, pick something that feels right and build it into your daily routine. • Follow someone new on Twitter
• Comment on a Flickr image that isn’t yours
• Submit an image to Behance
• Google your favourite illustrators and connect with them
• Google your favourite publications or agencies and connect with them
• Something else…
IT WILL TAKE TIME. SOCIAL MEDIA IS SLOW
AND REQUIRES PERSVERANCE. DON’T
LOSE HEART
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Thanks!
@rossbreadmore rossbreadmore.com nixonmcinnes.co.uk