cover cover
MADE expo 2017
Hospitality & Real Estate.
Le opportunità di investimento
nel sistema alberghiero italiano e internazionale
Arch. Alessandro M. Pierandrei
PIERANDREIASSOCIATI
value of human centred design
behavioral design
allows us to investigate
what architecture and design
can do for people
rather than
what architecture and design
simply are
human
values
design
enable economical
growth
technological
progress
connect
sustainable
innovation
viability of
the business
technical feasibility
needs &
desirability
environmental sustainability
social innovation
PRODUCTS
& SERVICES
BUSINESS
MODELS
VISION
& VALUES
PIERANDREIASSOCIATI
strategic vision of design
fabrication vs craft-based constrution PIERANDREIASSOCIATI source: http://www.suttonca.co.uk
cover cover cover
reframing building industry
0 4 10 18 26 30
0 4 10 18 26
traditional
construction
method
manufactured
architecture
feasib
ility
outlin
e
desig
n
pla
nnin
g
pro
cedure
s
deta
il
desig
n
tender
feasib
ility
outlin
e
desig
n
+ p
re-t
ender
pla
nnin
g
pro
cedure
s
deta
il
desig
n
fabricatio
n
and a
ssem
bly
on s
ite
constr
uctio
n
fabrication: 30 weeks approximately
construction: 90 weeks approximately
total : 56 weeks
total : 120 weeks
CERTAINTY
time
cost
quality VALUES
-time certainty
-industrial quality control
-construction rapidity
-health and safety
-programmed lifecycle (LCA)
-assembly and disassembly process
-impact on environment
-mass customization vs mass
production
-match global and local